As an ecommerce entrepreneur, you can benefit from a strong social media presence across a variety of platforms. As you work to perfect your social media marketing strategy, look to experienced pros for inspiration. Consider checking out the many social media marketing podcasts hosted by industry experts. These podcasts feature actionable tips for thriving on most social media platforms.
14 top podcasts for social media marketing
- Shopify Masters
- Savvy Social Podcast
- Social Media Marketing Podcast
- The Art of Social Media
- Marketing Over Coffee
- Social Pros Podcast
- The Science of Social Media
- Creator Club
- The Colin and Samir Show
- Social Media Lab
- Online Marketing Made Easy with Amy Porterfield
- Perpetual Traffic Podcast
- Marketing School
- The Digital Marketing Podcast
Social media marketers can choose from a wealth of podcasts that cover content creation and the art of social media marketing. Hosted by online marketing experts, these shows provide actionable advice for anyone looking to burnish their social media skills. All can be found on leading podcast platforms like Spotify, Stitcher, and Apple Podcasts.
Here are 14 social media marketing podcasts worth checking out:
1. Shopify Masters
Shopify Masters is a weekly podcast for Shopify store owners. Podcast episodes cover topics including how to create effective social media ads and finding your niche on a social platform. Shopify Masters also goes well beyond social media marketing. Episodes focus on building a strong brand identity, optimizing your website for sales, finding the right supplier, and using email marketing to grow your business.
2. Savvy Social Podcast
The Savvy Social Podcast comes from social media marketing expert Andrea Jones. The podcast’s social media marketing topics include building a community on Instagram, how ChatGPT can empower marketers, and LinkedIn branding and engagement strategies. Jones also offers a listening guide to help you navigate Savvy Social’s library of over 150 episodes.
3. Social Media Marketing Podcast
Michael Stelzner, founder of Social Media Examiner, hosts the Social Media Marketing Podcast. Each episode covers a range of social media marketing topics, from creating TikTok videos to using Google AdWords on YouTube.
4. The Art of Social Media
The Art of Social Media is a podcast series featuring expert interviews with social media marketers. Some podcast episodes might feature a content creator, while others feature social media managers, giving different perspectives on social media marketing. The series is produced by SocialPilot, a social media management tool.
5. Marketing Over Coffee
Marketing Over Coffee covers the intersection of marketing and technology. Hosts John J. Wall and Christopher S. Penn discuss social media marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, split testing, copywriting, and offline marketing strategies.
6. Social Pros Podcast
The Social Pros Podcast has been broadcasting for over a decade, making it among the longest-running social media marketing podcasts. It focuses on case studies from industry leaders such as Oracle, Google, Reddit, Zillow, and Lyft. The Social Pros Podcast won best podcast and audio series at the 2022 Content Marketing Awards.
7. The Science of Social Media
The Science of Social Media comes from Buffer, a social media management platform that provides services like content scheduling and multi-platform integration. The podcast no longer releases new episodes, but you can gain a lot of value from archived segments like “A Crash Course in Custom Audiences for Your Social Media Ads” and “The Science Behind the Best Instagram Bios.”
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8. Creator Club
Creator Club is a social media podcast from entrepreneur Katie Steckly. Katie releases new episodes each week, geared toward helping online business owners develop their social media marketing skills. Episodes cover all the major social media platforms, from standbys like YouTube and Facebook to new options like Threads.
9. The Colin and Samir Show
Colin Rosenblum and Samir Chaudry created The Colin and Samir Show to share their experiences as YouTube content creators, discuss industry trends in the digital media landscape, and offer practical tips for aspiring content creators. Recent episodes include a chat with a YouTube employee about why videos go viral and whether it’s worth getting verified on Meta platforms. Colin and Samir cater to video creators, particularly those who market on YouTube.
10. Social Media Lab
The Social Media Lab podcast comes from Agorapulse, a social media management tool. The podcast no longer publishes new episodes, but the archive covers many valuable topics, like LinkedIn hashtags and Instagram’s algorithm. The podcast aims to explain social media marketing through the lens of hard science.
11. Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield covers social media and more. Start with episodes covering monetizing Instagram and creating a content calendar.
12. Perpetual Traffic Podcast
Hosted by Ralph Burns and Kasim Aslam, the Perpetual Traffic Podcast comes from Tier 11, a social media marketing agency that specializes in ads on Facebook, Google, and YouTube. The show is published twice weekly and tackles topics like organic versus paid traffic and creating more conversions from TikTok videos.
13. Marketing School
The Marketing School podcast is hosted by Neil Patel and Eric Siu. Neil has given keynote speeches at the World Economic Forum and SXSW. Eric is CEO of Single Grain, a digital marketing agency that specializes in SEO, content marketing, paid advertising, and other online marketing strategies. Each daily podcast covers topics like influencer marketing and creating the perfect Instagram video ad.
14. The Digital Marketing Podcast
The Digital Marketing Podcast comes from Target Internet, a digital marketing training platform and consultancy known for its online courses. Social media-focused episodes cover how age groups use social media, improving video marketing funnels and social sharing.
Social media marketing podcast FAQ
What topics are typically covered in social media marketing podcasts?
Social media marketing podcasts typically cover topics like building an audience, gaining customer conversions, and platform-specific strategies (such as actionable tips for TikTok, Instagram, or LinkedIn).
Do social media marketing podcasts feature interviews with industry experts?
Yes, many social media marketing podcasts feature interviews with industry experts. These are often professionals like marketing directors, content creators, and social media managers.
How can I engage with hosts or other listeners of social media marketing podcasts?
You can engage with hosts or other listeners of social media marketing podcasts by participating in social media forums (such as Facebook groups and YouTube threads) and writing emails to hosts.
How often are new episodes of social media marketing podcasts released?
Each podcast has its own release cadence, but many social media marketing podcasts come out once per week, including Shopify Masters.