Get ready to bring some Shop Pay conversion magic to your enterprise.
We've heard the demand from top-tier retailers who want to tap into the Shop Pay buyer network, and are excited to announce that we're now opening access to our accelerated checkout for the world's biggest brands—even if they're not on Shopify.
By transforming Shop Pay into a Commerce Component, enterprise brands can seamlessly integrate the top-performing accelerated checkout into their existing commerce stack without having to overhaul their entire commerce infrastructure. For enterprise retailers, this means easy access to a trusted accelerated checkout with over 150 million high-intent, high-value buyers.
What is Shop Pay?
Shop Pay is a fast, secure, and user-friendly accelerated checkout solution designed to increase conversions and streamline the shopping experience. It securely stores customer contact, payment, and shipping information, enabling buyers to complete checkouts in one click. Additionally, Shop Pay's address validation feature helps decrease error rates from mis-typed information, ensuring fewer disruptions in the delivery process. This helps shoppers buy fast and with less friction, which increases conversion, improves customer satisfaction, encourages repeat purchases, and enhances overall operational efficiency.
With its track record of boosting conversion rates by up to 50% compared to guest checkout and its growing network of over 150 million users, Shop Pay has become the go-to way to pay for shoppers worldwide.
Shop Pay has been proven to outperform all other accelerated checkouts by at least 10%.
"Incorporating Shop Pay into a checkout process doesn't just streamline the buying journey—it transforms it. This is more than just a payment method; it's a comprehensive solution that removes friction from the shopping experience and drives business performance. We're thrilled to bring the power of Shop Pay to any online store on the internet, enabling them to provide this superior checkout experience to their customers, especially on mobile." - Andrius Baranauskas, Director of Product, Shop
Here's how Shop Pay creates a frictionless payment experience:
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One-click checkout: Customers can complete their purchases with a single tap, eliminating the need to enter their payment and shipping information manually. This streamlined process saves time and reduces the likelihood of cart abandonment.
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Secure and encrypted: Shopify is certified Level 1 PCI DSS compliant and supports 3D secure checkouts. Shop Pay ensures the security of your customers' sensitive information by encrypting their data and adhering to the highest industry standards. This level of security gives your customers peace of mind and builds trust in your brand.
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Optimized for mobile: Shop Pay is designed with mobile users in mind, offering a responsive and user-friendly interface that makes completing purchases on smartphones and tablets a breeze. As mobile shopping continues to grow, providing a smooth and efficient checkout experience on mobile devices is crucial.
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Saved payment information: Shop Pay securely stores customers' payment and shipping information, allowing them to breeze through future checkouts without having to re-enter their details. This convenience improves the shopping experience, encourages customer loyalty, and repeat purchases.
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Faster load times: Shop Pay's accelerated checkout loads quickly, ensuring that customers don't have to wait for pages to load during the payment process. Faster load times contribute to a smoother shopping experience and help prevent cart abandonment.
Integrate Shop Pay with your current checkout
With its flexible and easy-to-use API, integrating Shop Pay with your existing tech stack is a breeze. The Shop Pay Component is designed to work seamlessly with your current checkout, ensuring a smooth implementation process without disrupting your existing infrastructure.
Compared to other accelerated wallets, implementing the Shop Pay Component does not require extensive development resources. Merchants get access to core Shop Pay experiences through a straightforward, drop-in JavaScript that includes a handful of server calls designed to handle all of your transactions securely. For businesses that have full control over their environment, implementing the Shop Pay Component is an easy and efficient process designed to enhance your operations without disruption.
“The Shop Pay Component is designed with enterprise needs at its core. We understand that enterprise e-commerce deployments come with intricate stacks, interconnected services, and extensive customized business logic. That's why we've built a component that seamlessly integrates into a wide variety of online stores. Whether you're using Salesforce, SAP, Magento, or a fully customized solution, Shop Pay Component provides flexibility and speed, and it's guaranteed to boost your sales. Both buyers and engineering teams love Shop Pay, and we're confident the enterprise will too.” - Brian Donohue, Senior Product Manager, Shop Pay Component
Shopify will oversee delivery processes, facilitate engagement, and architect solutions.This covers almost all the logistical functions of the engagement, but most notably:
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Program management
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Implementation roadmap
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Technical consultation
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Feedback loop with Product
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Project cadences
We built the Shop Pay Component with technologies that have scaled out to millions of merchants. It represents the culmination of learnings from billions of data points and empowers businesses to unlock the best of Shopify’s checkout experience. Operating as a module that enhances the existing merchant's checkout, the Shop Pay Component allows for easy integration and updates. As we roll out new features, most of the time, merchants won't need to make any changes at all. This ensures a low lift for merchants and continuous enhancement of the checkout experience.
“Shopify's team was transparent about the status and adhered strictly to the agreed timelines. This level of efficiency and quick action was crucial, and it played a key role in preventing any potential setbacks during the implementation. The seamless and swift execution by Shopify made the integration process a notably positive experience for Everlane.” - Can Agaoglu, Director of Engineering at Everlane
Streamline operations
Shop Pay is more than just a payment solution. It's a payments tool designed to help enterprise retailers streamline their checkout process and enhance their customers' shopping experience. By optimizing the checkout experience and reducing operational burdens, Shop Pay enables enterprise retailers to focus more on their core business activities and less on managing their payment processes.
Here's how Shop Pay helps helps streamline operations:
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Reduced cart abandonment: Shop Pay's one-tap checkout experience addresses one of the major challenges in online retail - cart abandonment. With the average cart abandonment rate for retailers being around 70%, a streamlined and quick checkout process is crucial. In fact, 75% of shoppers are more likely to complete a purchase when a one-tap checkout is available. By reducing the friction that often leads to cart abandonment, Shop Pay encourages more completed purchases, subsequently leading to increased sales.
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Improved customer loyalty: With its secure and fast checkout process, Shop Pay can help improve customer loyalty. Customers who enjoy a frictionless shopping experience are more likely to return and make repeat purchases. In fact, Shop Pay users are 77% more likely to make an additional purchase with Shop Pay after making an initial purchase¹.
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Enhance operational efficiency: Shop Pay's fast load times and optimized mobile experience mean less time spent on troubleshooting technical issues. This allows you to focus more on what matters most - maintaining your business's performance and delivering consistent value to your customers.
Offer superior order tracking to your customers
Shop Pay works in tandem with the Shop App, which tens of millions shoppers around the world use to track their orders. This not only improves the post-purchase experience for your customers, but also reduces the volume of customer service inquiries about order status and ensures each transaction ends on a high note. By providing shoppers with real-time order tracking, you not only enhance the post-purchase experience but also minimize potential issues such as packages being left unattended, exposed to inclement weather, or at risk of theft. This proactive approach to customer service can significantly reduce the volume of inquiries regarding order status.
Here's how Shop App’s order tracking features benefit both you and your customers:
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Real-time updates: Keep customers informed with real-time updates on their order status—from the moment they complete their purchase until their package arrives at their doorstep.
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Easy access: Customers can access order tracking information directly from the
Shop App. Customers with the Shop app installed can choose to receive push notifications at every stage of fulfillment, making it easy to stay up-to-date without searching for tracking numbers or visiting carrier websites.
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Reduced customer inquiries: By providing customers with real-time updates on their orders, you can significantly reduce the number of tickets related to order status and delivery times, freeing up your support teams to tackle more complex inquiries.
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Improved customer retention: A seamless post-purchase experience contributes to customer satisfaction and loyalty. When customers feel informed and supported throughout the entire shopping journey, they’re more likely to return for future purchases and recommend your brand to others. This is reflected in the fact that Shop App users have a 9% higher repurchase rate, demonstrating how Shop Pay contributes to improved customer retention and brand advocacy.
Tap into the Shop Pay buyer network
Navigating the evolving payment landscape presents unique challenges for businesses, such as building consumer confidence, accommodating diverse buying preferences, and ensuring security and compliance. Shop Pay, as the most popular and trusted digital wallet on Shopify², addresses these challenges by connecting you to a network of loyal, high-value buyers.
Shop Pay isn't just a payment method—it's a tool that boosts customer confidence and trust in your store, ultimately increasing your average order value. When Shop Pay is offered as a checkout method, nearly a third of orders are processed with Shop Pay. Furthermore, when Shop Pay is available as a checkout option, Shop Pay buyers choose it ⅔ of the time³.
The Shop Pay user demographic is also noteworthy. 62% of Shop Pay users are from the Gen Z or Millennial generations, and over half earn more than $75,000 annually⁴. These users choose Shop Pay because they value its convenience, speed, and security.
By integrating Shop Pay into your payment options, you're not just providing a payment method—you're tapping into a network of buyers who know and trust Shop Pay. This can help you overcome key challenges, enhance your customers' shopping experience, and ultimately, drive your business's revenue.
Add Shop Pay to your checkout today
Shop Pay is the best converting checkout on the internet—and now, you can add it to your commerce stack as a component, without having to migrate your entire infrastructure to Shopify.
Add Shop Pay as a payment method at checkout today to unlock higher conversions and sales while keeping the rest of your commerce stack intact.
¹ This statistic is based on internal Shopify data. The probability was calculated conditional on a user making an initial Shop Pay purchase, and evaluated their likelihood to make another Shop Pay purchase within the following 12 months.
² Based on a study completed with a Big Three global management consulting firm in April 2023.
³ This statistic is based on internal Shopify data. The data was analyzed to determine how frequently Shop Pay users choose Shop Pay for online purchases when it is available as a checkout method.
⁴ These statistics are based on a survey conducted by Shopify to understand the demographics of Shop Pay users.
