B2B for enterprise

Transform your wholesale commerce, delight your customers

Design your B2B buying experiences on a customizable platform backed by the best-converting checkout.

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  • Brooklinen
  • bareMinerals
  • Kraft Heinz
  • Momofuku
  • Laura Mercier

Create customized buyer experiences

Wholesale tailored to every customer with curated catalogs, personalized storefronts, flexible payment terms, and a customizable self-serve portal.

Bring all your tech together

Shopify integrates with your ERPs and existing tech stack, giving you the power to create your own custom solutions.

Save time, reduce costs

A powerful platform that lets you run your B2B and B2C business from one admin, and even one store, at a fraction of the cost.

Selling B2B

Exceptional buyer journey

Create best-in-class wholesale experiences with powerful B2B features built directly into Shopify’s core.

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Cater to the needs of every customer
Represent companies with multiple buyers and locations, and manage purchasing permissions with ease. Offer an end-to-end experience with tailored pricing and product publishing, quantity rules, and payment terms.
Design powerful storefront experiences
Personalize content for each B2B and B2C buyer with out-of-the-box themes, flexible Liquid-based customizations, or headless storefronts for complete control using our APIs–the choice is yours.
Delight customers with self-serve purchasing
Customers can easily place orders and manage their own accounts using an intuitive and customizable portal, increasing sales and margins.
Supercharge sales reps
Unlock your sales team's ability to support their assigned customers, take their orders, and drive revenue with unique staff permissions.

Wholesale operations

Total control over your tech stack

Integrate your existing commerce tech stack with as much or little of Shopify's platform as you need.

Integrations done seamlessly

Connect your CMS, OMS, ERP, and more to sync your content, orders, and inventory with robust integrations from leading partners like Acumatica, Microsoft Dynamics 365, Celigo, and more.

Powerful features at your fingertips

Access proven B2C features transformed for B2B including product bundles and promotions, workflow automation, and the largest app ecosystem in commerce.

Infinite customization and flexibility

Go beyond headless storefronts with a fully extensible checkout and customer account portal, paired with custom data using metafields, and custom business logic using Shopify Functions.

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Speed and efficiency

B2B commerce, designed for velocity

Business moves fast—don't let outdated tech slow you down. Shopify lets you ship more, and faster, with a commerce platform built for speed and innovation.

Fastest time to launch

Go from zero to orders in weeks, not months, thanks to our globally scaled and composable platform for rapid innovation.

Loved by developers

With incredible API breadth, powerful CLI, and an app model for building and deploying, Shopify is a go-to choice for developers.

B2B and B2C, in one place

Run your B2B and B2C from a single platform to enhance brand consistency, streamline business operations, and cut tech debt.

B2B features

Enterprise wholesale features built right into the core of Shopify

Customized buying experience

Personalize your storefront and checkout for each customer.

Company profiles

Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods.

Customer-specific catalogs


Offer a curated buying experience with product catalogs assigned to a specific buyer or location.

Quantity rules

Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.

Volume pricing

Easily implement quantity price breaks to get your B2B customers buying in larger quantities.

Store personalization


Optimize the experience for B2B customers by surfacing relevant content to the right audience in one store.

Headless storefronts


Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.

Custom B2B solutions

Build the solution your business needs with our suite of B2B APIs and compatible apps.

Optimized workflows

Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.

Workflow automations


Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more.

Company account requests


Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve.

Sales rep permissions


Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.

Checkout to draft

Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling.

B2B optimized theme


Accelerate your store setup with an out-of-the-box theme specifically designed for wholesale, and pre-built with our advanced B2B features.

PO numbers

Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.

Self-serve purchasing

Scale your operations with online buyer purchasing and order tracking for hands-off account management.

Quick bulk ordering


Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.

Flexible payment options

Streamline the order process with payment terms and the ability to send invoices for payment.

Easy reordering

Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.

Vaulted credit cards

Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.

PayPal payments


B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.

Custom discounts


Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.

See how Shopify is changing B2B thinking

Minimalist bedroom with premium Brooklinen bedding

Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.

Why Shopify

Built to streamline enterprise complexity

With 20 years of commerce expertise, fast growing B2B businesses trust Shopify. In 2023, over $1B was invested in commerce R&D.

Enterprise support

Count on 300+ hours of technical launch inquiries and onsite activities.

Boundless scalability

With 20X admin API rate limits, you never have to worry about hitting the ceiling.

Partner ecosystem

Get the perfect solutions that differentiate you through our large partner agency and SI network.

Trusted by industry leaders

A recognized
B2B commerce leader

Shopify has helped leading businesses find their path to success.

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Make the next move count.
Talk to a sales rep.

Don't let enterprise challenges hold you back. Together, we can achieve better business results.