With the rise of the creator class on social media—YouTubers, bloggers, Twitch streamers, TikTok and Instagram stars—influencer marketing has emerged as a new way for startups to reach their target audience through already-engaged and already-established audiences.
Influencer marketing doesn’t just get you exposure, but also endorsements through content that features your brand, which can make it worthwhile for ecommerce businesses of all sizes.
We know influencer marketing can have a big impact on brand awareness, but finding potential influencers to work with can still be a challenge. That's why I've put together this list of the best influencer marketing platforms for brands looking to partner with creators.
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The Top Influencer Marketing Platforms for Businesses on Social Media
Dovetale is Shopify’s very own all-in-one tool for building partnerships with influencers on Instagram, YouTube, Twitter, Facebook, and Twitch. With Dovetale, you can create your own custom application page, find the right influencer for your brand, and manage affiliate payouts and special offers—all in one place.
Dovetale is free to use with any existing Shopify plan and supported by Shopify, which means if you ever run into trouble, our award-winning customer support team is available 24/7 to answer your questions.
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Grin provides a wide range of influencer marketing tools that help with discovery and relationship management of collaborators. On top of this, grin offers other digital marketing tools to help with affiliate marketing, branded content, and public relations.
Upfluence offers services for brands, nonprofits, and influencer agencies looking to connect with each other. With Upfluence’s influencer discovery tools, it’s easy to find the right influencers for your brand to work with.
Klear connects ecommerce brands with social media influencers on YouTube, Instagram, and TikTok—but what’s unique in Klear’s approach is that it provides tools to target influencers within your already existing network of followers.
Working with influencers can go a long way in building brand affinity and selling via social commerce, but you have to work with the right influencers. Klear helps with your influencer marketing strategy by identifying potential partnerships among your follower count and micro-influencers within your social network.
Neoreach uses an advanced influencer search engine that allows you to filter search results by keywords, social platforms, profile performance, and audience demographics—allowing you to easily find all types of influencers.
Traackr specializes in the beauty industry, boasting the largest global data-set of beauty industry influencers. With Traackr’s influencer marketing software, brands can define attribution models for their influencers, track conversions and other deliverables, manage their workflow, and get detailed reports on the impact of their influencer marketing campaigns.
TapInfluence uses a broad range of criteria and filtering options to help brands find relevant, experienced influencers within its influencer database. Using TapInfluence, brands can filter audiences by demographics like age, gender, location, and more.
8. YouTube BrandConnect
Formally known as Famebit, YouTube BrandConnect is the largest influencer marketing platform for finding creators on YouTube. YouTube is the web’s largest video platform, meaning it’s easy to find influencers that span across a variety of categories, including Beauty & Fashion, Health & Fitness, Gaming & Apps, Tech, Pets, and a whole lot more.
YouTube BrandConnect also syncs with your existing Google Ads account, and contains a suite of influencer marketing tools exclusive to Google that let you offer products in real-time, closely monitor the success of your campaigns, and find opportunities to improve your engagement rate.
Grapevine village boasts an influencer network of over 115,000 creators with a hefty focus on YouTubers, though the platform has recently embraced Instagram for business as well. You only pay when you book a creator and their payment is held until the creator goes live with your influencer content.
Grapevine also gives you access to historical data on how these influencers have performed on past marketing efforts, including campaign performance, and the ability to track metrics and other Key Performance Indicators (KPIs).
Shoutcart is an influencer marketplace where anyone can buy a shoutout. Prices start as low as $15, but Shoutcart’s wide range of creators makes influencer discovery adaptable to any price range, so it’s a great platform if you’re operating on a tight budget.
Shoutcart provides management tools for vetting any influencers you want to work with, including influencer marketing statistics for each creator and a score to help you avoid fake followers that can be detrimental to your brand’s interaction with algorithms on social media platforms.
Whalar is a platform that helps you discover and manage a list of influencers. It's a good option if you want to use influencer marketing as a means of sourcing stunning product photos and user-generated content.
With a built-in escrow functionality, you don't pay until the influencer content is delivered. And Whalar only takes a 5% commission on whatever amount you agree to with the influencer.
There's also a campaign management option for larger brands where Whalar acts as an influencer marketing agency that automates your influencer marketing for you.
Influence.co is essentially a directory and portfolio site for influencers to showcase themselves. Their pricing model focuses on helping influencers promote their brand, so small businesses like yours can use it for free outreach to relevant influencers
Influencer profiles each feature a content library of work the influencer has done with brands in the past and all the channels on which they've built their audience.
The platform helps make it easy to browse and evaluate influencers you want to work with. Influence.co may not do much in the way of influencer relationship management, but its influencer search engine is one of the best for discovering high-quality content creators.
CreatorIQ’s advanced influencer marketing platform offers tools for campaign execution, reporting, and insights to take an outcome-driven approach to your influencer partnerships and campaigns.
Its influencer database includes over 20 million social media profiles across all social media platforms, along with a fully-customizable set of filters to make finding the right influencer fast and easy.
Find TikTok, SnapChat, and Instagram Influencers that have a big impact
Influencer marketing has taken off as a way for your marketing team to "rent" the influence and audiences of established content creators. It's kind of like getting a celebrity to endorse your product on a smaller (or larger) scale, depending on how you look at it.
Influencers are becoming a more and more important part of social media marketing, but because a social media following is something anyone can fake, influencer marketing requires that you carefully select legitimate creators and structure your campaign in a way that you get the most bang for your buck without compromising the integrity of the creator.
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Photo by Ivan Samkov via Pexels
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