Before launching your social media marketing strategy for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.
Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19.7 hours per month on the Facebook app.
Second on the list of the most popular social media platforms in 2022 is YouTube with 2.52 billion active users—85.7 percent of the number of Facebook users.
Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and 90 percent of consumers say they discover new brands and products through YouTube.
The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with two billion and 1.39 billion active users, respectively. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook).
Further down the list are WeChat, China’s version of WhatsApp, and Facebook Messenger, with 1.3 billion and 976 million global users respectively. This is followed by TikTok with 945 million users worldwide.
These statistics paint a clear picture of Meta’s dominant social media ranking. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Instagram, and Facebook Messenger.
The eighth- to tenth-most popular social media platforms are:
- Telegram: 700 million
- Douyin: 613 million
- Kuaishou: 587 million