Shopify vs. BigCommerce

We weren’t confident in our previous ecommerce platform’s ability to support us as we scaled. While it was risky to replatform during a period of intense sales demand, the risk paid off, and today we’re optimised for incredible international growth.

Shopify’s vast app ecosystem also makes it easy to add functionality like product upsells and subscriptions, allowing 4ocean to drive incremental revenue seamlessly. Compare that with BigCommerce, where testing into new channels and functionality like that would require a lengthy (and costly) custom build.

Just two months after our migration to Shopify, we tripled our conversion rate, achieving a conversion lift of 14% during Black Friday and Cyber Monday of 2023 alone.

While we're just scratching the surface of its conversion and revenue potential, our early success lies in a different ingredient: cost efficiency. Implementing Shopify led to a 25% reduction in software costs and 10-15% savings on internal tech expenses.

On Shopify the marketing team can just do what they need to do. If they want to change a banner or run a new promotion they can do that in a matter of a few clicks and get data back quickly, versus relying on multiple people and external vendors to drive the business.

I’m excited for upcoming initiatives and launches. In the past, product launches and new payment gateways would take us months to a year to roll out. With Shopify, we can launch a new product in a single day, and add new payment gateways with a click of a button.