Crossrope increases revenue by 90% by replatforming amidst explosive growth
Previous platform
BigCommerce
Industry
Fitness and nutrition
Use case
Replatforming, Apps and integrations, Growth and scale
With gyms closed and people searching for alternative at-home fitness solutions, Crossrope saw an opportunity to build its customer base during the COVID-19 pandemic. Increased demand meant the company needed a solution that could launch quickly and seamlessly during a period of explosive sales growth.
With its trusted partner Netalico, Crossrope built a brand new website with Shopify Plus that prioritized customer experience and optimized backend performance to support the company as it scaled. Today, through Shopify Plus, Crossrope is also using Global-e to increase international traffic conversion rates and grow its online direct-to-consumer sales around the world with localized messaging, currencies, checkout, and payment methods.
With Shopify Plus, Crossrope saw results fast.
We weren’t confident in our previous ecommerce platform’s ability to support us as we scaled. While it was risky to replatform during a period of intense sales demand, thanks to Shopify Plus, Netalico, and Global-e, the risk paid off, and today we’re optimized for incredible international growth.
Srdjan PopovicChief Marketing Officer, Crossrope
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