
Building beyond marketplaces: These two brands became the architects of their own futures
When merchants build on borrowed land, they cede control over their most precious asset. A maker entrepreneur and global bookseller both show how ownership offered their brands more potential for innovation, creative control, and community building.

Creators rise as entrepreneurs to claim ownership of their brands
Creators who grow their brands online attract loyal audiences with authentic and personal content. Many are turning to entrepreneurship to protect what they’ve built and deepen fan relationships.

From pop-up to permanent: How independent brands are betting big on their first stores
What does it mean to open your first retail store in the era of online shopping? These brands are successfully blending the virtual and the tactile.

Introducing USDC on Shopify: Simple, borderless payments for merchants
Shopify is joining forces with Coinbase and Stripe to bring frictionless, secure stablecoin payments to merchants around the world