Market your business

One platform to find and sell to the right shoppers, wherever they are.

A sponsored ad depicting a bottle of shampoo, with a Shop now button, overlaid with an audience growth graph.

Integrated Marketing

Reach your potential customers

Identify your brand's ideal shoppers and learn how to reach them with content marketing, SEO, targeted ads, and social media.

An array of marketing images for a clothing business, depicting a blog preview post alongside ads on Google, Facebook, Instagram.

Content Marketing

Build your audience and drive traffic to your business with built-in blogging tools.

SEO tools

Help people find your store with SEO tools to edit title tags, meta descriptions, and product details.

Facebook Ads

Use Shopify to choose an audience and feel confident you’re targeting ideal shoppers.

Customer Engagement

Connect with every customer

Create custom email campaigns and connect with customers on the go with integrated marketing tools.

An advertisement depicting a man in a grey hoodie, with a Shop Now button, overlaid with a message between a merchant and customer.

Email marketing

Create email campaigns from ready-made designs with Shopify Email.

Shopify Inbox

Turn browsers into buyers and answer customer questions using the power of chat.

Shopify Forms

Convert visitors into subscribers with compelling offers using lead capture forms.

  • Shopify makes it really easy to run a campaign... all I have to do is set my daily budget.
RyanLongboard Living

Customer Segmentation

Get to know your audience

Use targeted customer segments and audience insights to drive growth and build relationships through personalized marketing.

A man sitting in front of a laptop with a clothing rack behind him, overlaid with a product screen showing a list of audience segments.

Automate and personalize messages

Build automated marketing flows that connect with customers the right way at the right time.

Build unique customer groups

Create segments that group important, interesting, or potentially valuable customers together.

Data-driven insights

Optimize your marketing with data

Detailed analytics and marketing reports help you reduce guesswork and make more strategic business decisions over time.

Three marketing dashboard reports, one for total sales, another for store sessions, and one for marketing metrics.

Marketing dashboard reports

Track your campaign performance across all channels, from start to finish.

Set the right goals for your business 
A grid of product tiles including Shop Pay, sales metrics, and fulfillment tracking.

Every tool you need to power your business

Start selling with Shopify today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.