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Everything you need to know re: this domain. The .re domain name was originally intended for Réunion, a French island located in the Indian Ocean, but these days companies have found all kinds of other use cases. From realtors to engineers and insurance companies, .re domain is showing up more and more in the business world.
.re is administered by AFNIC, a French association established to monitor French country code top-level domains (ccTLD). Today, the domain extension is most commonly associated with the real estate industry, but many other industries have also adopted the ccTLD. .re only approves two-character domains if at least one is a number which means that fi.re, for instance, isn’t permitted.
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As a newer TLD, there's more availability for .re domains than .com and .co. This means you have a higher likelihood of getting the exact .re domain name that you want. And since search engines don’t prioritize domain extensions, choosing a .re domain name won’t hurt your SEO.
Outside of businesses based in Réunion, .re has been adopted by businesses across a number of categories. Real estate agents, firms, and developers use it to represent their space, as do reverse engineering firms. Others use it as a domain hack to reduce the length of their website URL.
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