Sell subscriptions online

Subscriptions help you build predictable revenue streams—and your business

Create long-term growth with a business cycle you can depend on—all with subscription apps built on the commerce platform trusted by over two million businesses around the world.

To show the seamless integration and functionality of subscription apps on Shopify from a customer perspective, 2 screens are shown side by side from the user's perspective. The first is a product page for Carl's Cuisines cat food with "One-time purchase for $20.00" selected. The other screen shows an order summary with a total amount of $27.60. The user then selects "Subscribe and save" and is shown the two options of monthly or weekly delivery frequency. The user selects "weekly" and the order summary screen updates to show the lower total of $23.08. The user completes the transaction by clicking "Checkout"

A seamless subscription experience—for you and your customers

  • Predictable recurring revenue

    Create a recurring revenue stream that helps you forecast for the future and plan for business growth.

  • Higher lifetime value

    Turn one-time shoppers into lifetime customers. Subscriptions increase retention and help your business grow.

  • Increased customer loyalty

    Flexible, customizable offerings make life easier—and more exciting—for your customers, so they’ll keep coming back time and time again.

  • All-in-one commerce platform

    Access all the business tools and data you need from a place you already know and trust—Shopify’s all-in-one commerce platform.

Find out why merchants love subscriptions

Subscriptions helped Better Booch, an organic kombucha company, build customer loyalty and drive recurring revenue. Now, about 70% of the company’s orders come from subscriptions.

Read Better Booch’s story 
To show the overall purchase flow for subscriptions from the customer perspective, we begin first on the product page for Carl's Cuisine dog food. The customer first selects the Subscribe and Save option, which prompts the selection box to expand and show 2 options: one for a monthly delivery at 10% savings and another for a weekly delivery at 20% savings. The customer selects Monthly and then clicks an "Add to cart" button. A screen pops up to show the selection and the user then clicks "View Cart." From there, the customer is taken to an order summary screen, and clicks "Checkout." From there, the customer is brought to a payment screen that shows the recurring amount the customer will be charged every month. The customer clicks "Pay now" and is brought to a confirmation screen, where there is the option to select "Manage subscription."

Subscription management platform

Everything you need to succeed—all in one place


Get the most powerful checkout in the world. With over 5.5 billion orders processed, Shopify Checkout is constantly optimized for speed, conversion, and customer experience.

Online store

Build a beautiful shopping experience with over 70 ready-to-use, customizable themes, and a drag-and-drop online store builder—no designer or developer required.

Shopify Payments

Whether one-time or recurring payments, know you'll get paid quickly, securely, and reliably.


Easily track subscription revenue and view analytics across key customer touchpoints from a single place.


Save time with a unified inventory that stays accurate across all the places you sell, and access simplified shipping tools that scale with your business.

How it works

Start selling subscriptions on Shopify

  1. Sign up for Shopify

    Start your 3-day trial today. No credit card required.

  2. Create your online store

    Quickly create and customize your storefront with themes that fit your brand and business.

  3. Add a subscription app

    Choose from Shopify's collection of world-class subscription apps that are easy to use, manage, and customize, directly from within the Shopify admin.

    1. Browse the collection 

Need help with subscriptions? We’ve got you covered.

How to launch a subscription-based business

Learn how you can use subscriptions to grow your business, and all the ways Shopify can help.

Read the blog 

Help Docs

Find everything you need to know as you build and grow your subscription offering in Shopify.

Visit the Help Center 

24/7 support

We’re here to help you get the most out of your subscriptions offering.

Contact us