4 Last-Minute Tips to Drive More Holiday Sales on Shop

As the holiday season quickly approaches, it's time to gear up for the influx of buyers on Shop. Millions of shoppers already browse, buy and track orders in Shop, and this is only going to increase over the coming weeks. With that in mind, we recommend taking some simple steps to ensure your brand stands out and is prepped to capture additional mobile sales. 

Make the most of peak shopping season on Shop. 

1. Build trust by customizing your Shop Store

One of the key ways to engage new and returning customers is by personalizing your presence on the Shop app. By leveraging the Shop Store editor, you can create a unique storefront that accurately represents your brand and boost engagement and sales at the same time. On average, Shop Store optimizations generate up to a 15% increase in items added to cart. 

Here's what you can do in the Shop Store editor:

1. Optimize your branding: Make a lasting impression with rich media headers and brand colors that align with your identity.
2. Showcase your best inventory: Organize your products effectively by adding custom collections and navigation to enhance the shopping experience and help buyers find your best products or latest collections. 
3. Update key store information: Keep your contact and store details up to date so buyers can easily find important information such as shipping and return policies.

2. Extend campaign reach with Shop Store updates

To maximize the reach of your new collections or product drops this holiday season, consider sending a Shop Store update to your followers on the Shop app. Updates are an excellent way to re-engage your loyal customers and provide them with the latest information about your brand. Here's how it works:

1. Engage your followers: Buyers can see updates in their following feed within the app, this ensures they have easy access to the latest information and offers from your brand while they're already shopping.
2. Promote collections natively: Post updates to drive awareness and engagement for your latest or greatest collections. Customize the copy to match your tone and brand. 

3. Reward customers with Post-Purchase Offers

Reward customers by sending a post-purchase offer to customers as soon as their previous order ships. Leverage post-purchase offers, to drive customer loyalty and encourage customers to return sooner. Follow the steps below to make the most of post-purchase offers:

1. Tailor the offer: Include existing discounts like free shipping, a percentage off, or a fixed amount offer to entice customers.
2. Capture attention: Use custom images and persuasive copy to grab your customers' attention. Post-purchase offers can be embedded in the shipping notification to ensure maximum visibility on mobile. 

4. Shopify Exclusive: Acquire new customers with Shop Cash offers

Shopify merchants in the US, can leverage Shop’s acquisition program–Shop Cash offers to acquire new customers this holiday season. This program allows you to target new customers on the Shop app and website with exclusive offers that boost the value of a buyer’s Shop Cash. It’s a low-risk, low-investment program that enables you to experiment easily with maximum return.

1. Controlled costs: Shop Cash offers are pay-per-sale so you only pay when you acquire a new customer at your preferred CPA
2. Create offers in seconds: No new creative or complex audience targeting required. Input your CPA, budget and minimum order threshold, and watch your order count grow. 

As you prepare for the holiday shopping season, keep these tips in mind to optimize your presence on the Shop app. By customizing your Shop Store, engaging customers with store updates, rewarding them with post-purchase offers, and utilizing exclusive programs like Shop Cash offers, you'll drive more sales and create a memorable shopping experience for your customers.