Fourth Quarter means different things to different people. For many, during this time of the year especially, it's the last fifteen minutes of seeing their favourite football team drive towards a win. For those in the ecommerce space, it means Black Friday, Christmas season, and trying to keep things straight during the madness that is the end-of-the-year. In this month's round-up, we've assembled some articles and resources that should help you in guiding your clients through the next few months.
The sprint to the end of the year is officially underway as clients starting digging in their heels for fourth quarter blitz!
eTail has assembled a great group of leading ecommerce experts to share their thoughts on how retailers should prepare for the 2015 holiday season. Advice highlights include personalizing marketing campaigns, doing a year-over-year data analysis, repackaging evergreen content and more. There is a good mix of tips that could be executed directly by e-commerce companies internally alongside tips that external agencies could likely execute on their client's behalf.
Although not explicitly focused on pricing in the world of ecommerce, this article touches on a number of pricing strategies that could tie directly to promotions, A/B testing and other services you might tackle for your clients. It's particularly well-supported with citations and psychological research - always helpful to back up suggestions you might make to a client.
This is a great article to get motivated in onboarding a new clients or re-engaging with older, stale relationships. It focuses on ways stalling ecommerce companies can boost their growth - all strategies that agencies can provide to their clients or prospective clients.
Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content
Ever wonder why some content seems to spread like wildfire while other material falls flat? This article looks at the psychology behind why people share the content they do. Plenty of great inspiration for on-site copy and marketing content strategies.
If you or your clients ever find yourself in a situation where some quick-and-dirty design work is needed to support your latest piece of content, Canva provides a very intuitive tool for non-designers to DIY their own graphics. The platform has a huge library of both free and paid stock photos, typography, layouts and iconography that you can use for your latest blog post, social media post, email, presentation and more.
Retailers that are plagued with the order management, inventory tracking and other challenges of selling across multiple channels can take a look at Skubana. This platform can serve as the 'brain' of any ecommerce company by tracking orders, managing inventory, aggregating sales data and providing analytics across your entire company. In addition to Shopify, it plugs into a number of third-party sales channels and makes managing your ecommerce operations in one centralized location simple.