10 Trending Must-Haves For Your Wish List This Shopping Season

Header image with Trending Must-Haves text and images of the featured products

From the upcoming Black Friday Cyber Monday (BFCM) weekend to the holidays, ‘tis the season to craft your wish lists and find the best deals. We know how overwhelming it can be to scour the internet for the best buys (so many options, such little time!), so we’ve done the work for you.

We’ve rummaged through social media and the rest of the world wide web to bring you a list of the best products generating buzz on the internet right now. Whether you’re shopping for a friend or a loved one, you can’t go wrong with these crowd-pleasing, trendsetting products—all from independent businesses!

Go-Bag Duffle from BABOON TO THE MOON

Go-Bag Duffle from BABOON TO THE MOON in Orange

After the past two years, we’re ready to finally stop experiencing those faraway dream destinations through our Pinterest boards alone. The travel bug has never been more real, and we’re itching to get out and explore.

Luckily, BABOON TO THE MOON has created the ultimate travel companion. Enter: the Go-Bag. Whether you’re heading upstate for a long weekend away or flying to Bali for the ultimate beachy getaway, the TSA-approved Go-Bag has you covered. This travel must-have does double duty as a backpack and duffle bag, with enough room to hold up to five days’ worth of clothing. Did we mention that its sturdy, waterproof exterior will keep your possessions safe and dry in all environments?

Founded by Andy Person, Michael Kushner, and Trey Sisson in 2016, BABOON bags “are meant to survive everything from the zombie apocalypse to that guy at the airport hurling your bag across the runway.” Beyond that, the company is on a mission to create high-quality, long-lasting products that don’t hurt the earth or the individuals making them. That’s a mission we can get behind!

Air Brow from Kosas

Air Brow Gel from Kosas

If you’re into effortless beauty, this one's for you. Meet Air Brow from Kosas: a clean, clear, longwear brow gel that’ll keep you looking glam all day long. With hyaluronic acid to help brows reach their full growth potential, this gel will fluff, lift, and set your brows for that perfectly laminated look.

Founded by Sheena Yaitanes in 2015, LA-based Kosas is a cult favorite not only for its popular makeup and skincare products but for the company’s commitment to clean, cruelty-free beauty. Kosas has banned over 2,700 ingredients that don’t adhere to the Sephora and Credo clean beauty guidelines, including parabens, sulfates, and other chemicals you wouldn’t want to put on your face.

CATCH 2: Essentials (multi-device wireless charger) from Courant

Multi-device wireless charger from Courant. Image shows Airpods and iPhone charging on wireless charger.

We love a product that can multitask, so we’re especially enamored with this wireless charger from Courant that can fuel two devices at once. Wrapped in designer-quality Belgian Linen and finished with a durable coating, this stylish and trusty charger will prevent you from ever having to worry about your device’s battery.

Courant launched in 2018 with the goal of rethinking the traditional phone charger. Founders Monish Sabnani and Evan Moskal launched the company out of Assembly Brands, a Brooklyn-based incubator, after drawing inspiration from the world of luxury fashion for tech-forward consumer products. Courant products are not only functional but beautifully designed. Their charger is one you won’t want to hide.

The Single Edge 2.0 Razor from Supply 

The Single Edge 2.0 Razor from Supply 

Say hello to smooth and goodbye to nicks, bumps, and irritation. With three distinct shave settings (because there’s no one-size-fits-all way to shave), Supply’s Single Edge razor is engineered to give you a lifetime of perfect shaves. Plus, easily changeable injector blades give you a stronger shave and cleaner cut, every single time.

Obsessed with the quality, durability, and functionality of their products, co-founders and CEOs Patrick and Jennifer Coddou launched Supply to offer premium shaving and grooming essentials to those looking for the exceptional. The Texas-based founders pitched their Single Edge razor on ABC’s Shark Tank in 2018 and went on to land an offer from shark Robert Herjavec.

The Sweet Leaf Sunglasses from Crap Eyewear 

The Sweet Leaf Sunglasses from Crap Eyewear, with a round dark red frame and rose colored lenses

The micro-eyewear trend has taken over all of our social feeds as of late. This oval-shaped, vintage-style silhouette from Crap Eyewear will undoubtedly elevate your vibe. After all, every outfit looks better topped off with a fresh pair of sunnies—amirite?

Designed beachside in sunny Los Angeles, Crap Eyewear was born in response to an often all-too-serious and costly eyewear market. Producing funky, unique sunglasses with the countercultures of Southern California in mind, Crap Eyewear champions the industries of musicians, artists, skaters, and surfers. And as a Climate Neutral Certified Brand, Crap Eyewear is a proud member of 1% For the Planet, contributing at least one percent of their annual sales to environmental causes.

Hydro-Stars™ from Starface World

Hydro-Stars™ from Starface World

We all experience the agony of stubborn breakouts from time to time and yearn for them to instantly disappear. Picking at your acne can cause further inflammation and will actually slow the healing process. Enter Hydro-Stars patches—stick them on your zit and watch it magically shrink in size overnight.

Starface is an acne-friendly brand with a fresh approach to fighting breakouts. The well-known star-shaped patches aren’t designed to blend into your skin, but rather to stand out and boost your self-confidence. Julie Schott, co-founder of Starface World and a former Elle beauty director, was tired of seeing the negativity surrounding acne and instead, wanted to have an entertaining and lighthearted approach to treating irritating breakouts. Since its official launch in 2019, Starface has grown into a clean, vegan, and cruelty-free beauty brand selling an array of skincare products.

Carry-On Bag from Monos


Carry-On Luggage Bag from Monos in navy blue

Ever since COVID struck, traveling has seemed like an outright fantasy. Finally, it seems like those long-awaited vacations are slowly coming to fruition. But first, set up your travel adventures for success with a modern, stylish, and reliable piece of luggage. A well-designed suitcase is a great investment and this Monos Carry-On Bag is the perfect size for heading home for the holidays, a quick weekend getaway, or an extravagant tropical vacation.

As one of the first luggage brands to be climate neutral-certified, Monos was able to make their mark amongst competitors. However, launching during a global pandemic came with its challenges. Within the first two weeks of COVID, founders Victor Tam, Hubert Chan, and Daniel Shin saw revenues drop 90%. Instead of claiming defeat, they worked with their team to develop a new product: a Cleanpod UVC Sanitizer that kills germs on all surfaces, which completely boosted sales of other Monos products. Now that’s entrepreneurial ingenuity at its best!

EWA Trading x Made in ChinaTown Long Sleeve from Made in Chinatown NY

Long Sleeve tee from Made in Chinatown NY. Light blue in color with ginseng plant featured on the chest area

This holiday season, why not aim to support businesses that have taken a hit during the pandemic? EWA Trading Inc. Co is a family-owned Chinese herbal store in NYC. This long-sleeve tee features a ginseng plant which is known to promote heart health, and the sleeve design proudly represents the company’s Chinese and English business name.

Friends and NYC residents Jen Tam and Vic Lee started their business as an initiative to support Chinatown merchants following the rapid decline in business as a result of COVID-19. Their mission is to embrace the legacy of the unsung heroes who built one of New York’s most iconic neighborhoods into what it is today.

The Lolita Happy Rainbow Necklace from Black Currant Pop

The Lolita Happy Rainbow Necklace from Black Currant Pop featuring colorful and playful beads of different shapes and sizes

#TBT to those childhood trips to summer camp. This customizable jewelry fad is remaking its debut in 2021… and we are so here for it. Grab one fast for yourself or consider gifting to your BFF as a nostalgic, grown-up token of friendship.

Noticing that the 9-5 workday didn’t fit her ideal lifestyle, Beth Roberts found solace in creating custom jewelry pieces. Taking a leap of faith and leaving her full-time job in 2018, Beth decided to fully pursue Blackcurrant Pop as her main career. The aesthetic of the brand is happy and joyful, emphasizing self-expression. The bright and made-to-order designs serve as a stress reliever from everyday reality. Blackcurrant Pop believes in supporting a work-life balance and creating custom jewelry that makes their customers smile.

Navy Classic Duck Bucket Hat from LeBlanc Studios 

Navy classic bucket hat with yellow duck embroidery, from LeBlanc Studios

You are not just having an early-aughts flashback—the bucket hat trend is here to stay. The resurgence of ‘90s and early-2000s trends are invoking a sense of nostalgia in our current wardrobes. A hat adds instant personality to any outfit, and what is more playful than a bucket hat featuring a cute duck print?

LeBlanc Studios is a Dominican-based clothing brand founded by Angelo Beato and Yamil Arbaje. They were inspired by the need to translate and highlight fashion in the Dominican Republic as a medium for educating and generating new societal debates. The focus of LeBlanc Studios is to create conversation pieces to wear in your everyday wardrobe.

Shopping for more?

Browse more trending products in this hand-picked collection in the Shop app, our favorite shopping companion.