Shop app

Reach and retain more customers

Connect with 100M+ engaged shoppers and instantly grow your brand presence

Manage Shop

Phone screen with the Shop app primary feed, one phone screen featuring best sellers, the other screen featuring Matte Lipstick from Fern Beauty.

Over 100,000,000 shoppers are waiting

Shop, track, explore, repeat–add the app that shoppers love
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.

Increase customer lifetime value with the Shop channel

  • Enable features for a better cart-to-home experience
  • Customize your store and inventory on the Shop app
  • Create marketing automations and track your performance
  • Engage directly with your customers
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.
Image of sales dashboard modules including sales metrics, reviews and impressions.

Shop app has been a keystone in helping our brand Curves at Home. It's allowed us to keep our customers up to date with new releases, interact with customers, and support our brand recognition as we grow. Huge thank you to Shop for helping us succeed.

Zach Aburaneh,

Curves at Home



Stay connected with the Shop ecosystem

Shop supports your customers and your growth at every point of the shopping journey.

Your customers’ journey with Shop starts with Shop Pay’s accelerated checkout. Next, customers can tap the Track with Shop button from your order confirmation page. When they do, they're redirected to download the Shop app. Customers with the Shop app can receive real-time order tracking updates about eight times between check out and delivery. Every tracking update creates a potential shoppable moment with your brand in the app because Shop shares trending items, deals, and new arrivals from your store. Once an order ships, you can choose to notify customers of a post-purchase offer to incentivise their next purchase. And the Shop Pay checkout cycle begins again, creating an ongoing loop of product awareness from your store. Showing all the in-app touchpoints where Shop helps merchants make more sales from Shop Pay's accelerated check out to post-purchase offer automations.

01— Acquisition

Find your best customers, easily

Shop helps you connect with a growing network of highly-engaged, verified Shop users to drive growth and create more opportunities for conversion.

Phone screen of app on sign in with Shop screen. Screen displays an auto-filled email above “Continue” button.
  • Create more checkout-ready shopping sessions by identifying buyers early in the funnel with Shop lead capture and sign-in. Learn more

  • Shop Cash offers make it easier to convert new customers with a pay-per-acquisition strategy. Grow your brand by targeting relevant buyers with exclusive offers in the Shop app. It’s risk-free and no new assets are required. Learn more

02— Shop Pay

Convert in more places, more efficiently

Give shoppers the flexibility to buy everywhere. Online, on social, or in store, Shop Pay offers the highest converting mobile checkout on the planet.

Learn more about Shop Pay
Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.
  • Shop Installments provide customers with more flexibility at checkout, online and in-store. Let them pay with interest-free payments, or monthly installments up to 24 months. Maximize your customers' budgets and increase your average order value up to 50%. Learn more

  • Shop Promise helps customers check out confidently by automatically displaying Shopify-predicted delivery dates and guarantees across your product pages and checkout. Add the Shop Promise badge to your store and increase conversions by up to 25%. Learn more

03— Native mobile channel

Build trust, seamlessly

Provide pinpoint tracking updates for your customers in Shop. Build confidence, trust and engage on a surface where shoppers will keep exploring, and supporting your store.

Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.
  • Give customers the answers they want in real time and on-demand. Shop sends ~4 push notifications per order and lets customers view their deliveries on a live map.

  • Build your brand on a native mobile channel, boost engagement and drive sales by personalizing your Shop Store to match your brand identity. Manage product reviews to build trust and create brand advocates.

  • Add partner-built shopping experiences to your Shop store to showcase your brand and engage with buyers in the moment. Learn more

04— Shoppable moments

Drive repeat sales, sooner

Greet your customers with shoppable moments, then keep the conversation going with personalized recommendations, messages, and notifications.

Primary feed of the Shop app displaying product recommendations based on previous purchases, also showing notification banner alerting a customer that a product they like is back in stock.
  • When shoppers follow your store, they stay in-the-know on new arrivals, deals, back-in-stock, and store updates.

  • Shop recommends your products throughout the app experience. Whether someone is chatting to an AI-assistant, searching, shopping, purchasing, or anything in between, your products can be featured to relevant customers.

  • Make the most of the 30-day period when customers are more likely to repurchase. Automatically share an offer on your customers’ next purchase—the moment their current order ships.

05— Discovery

Get discovered, effortlessly

Tap into Shop's network of 100M+ highly engaged shoppers. Through personalized recommendations and search, your store can shine on Shop no matter the size.

The Shop app screen showing the search bar as well as brands being showcased in Featured Collections.
  • Grow your audience with discovery mechanisms that introduce and connect your brand to interested shoppers such as AI. Through an AI-powered shopping assistant, cohesive search, filtering, and product recommendations, shoppers will find exactly what they're looking for with ease.

  • Grow your brand presence on the app and give buyers more opportunities to engage with your products and mission. Turn your shoppers into loyal customers by offering additional context, integrating branded shopping experiences, showcasing reviews, and more.

  • Be featured on Shop's curated collections and get discovered by community-focused shoppers who share your values.

Create your integrated mobile shopping experience

Showing the Shop app design icons featuring text change, image upload, and and share.

Shop resources

An entrepreneur working at their desk.

Help center

Learn more about Shop Pay’s accelerated checkout.

Visit the help center 
A support specialist answering a phone call in front of a laptop.


Get the support you need when you need it most.

Contact support 
A person reading on their tablet.


Discover how Shop Pay drives more conversions.

Read the post 

**Rates from 0-36% APR. For example, a shopper’s $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Shop Pay Installments are subject to eligibility and are provided by Affirm’s lending partners: Options depend on your purchase amount, and a down payment may be required. More options may be available upon approval. State notices to consumers: