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.lu is the country code top-level domain (ccTLD) for Luxembourg, a small country in Western Europe. While .lu is of course a great choice for any business targeting local Luxembourgers, it's also sometimes used as a domain hack by businesses that have a connection to the letters 'lu.'
First introduced in 1995, .lu is managed by DNS-LU. Although intended for local Luxembourg businesses, organizations, and people, anyone in the world can register a .lu domain name. For many years, .lu domain name registrations were only accepted via postal mail or fax, but today they're mainly done via certified registrars like Shopify.
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A .lu domain name can help you establish your local presence in Luxembourg no matter what industry or sector you’re in. That's because .lu is recognized and well-trusted by local Luxembourgers.
Any number of businesses can benefit from a .lu domain name, but it's particularly useful for those targeting local Luxembourg consumers.
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