Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
The decision to enter our business was made from a combination of spotting a rising trend and my fascination with design posters. We bought the first 50 products from an American website, then we took in the work of local artists.
Blogs have been a huge part of our marketing strategy from day one. Our first sale came through a blog, and since then blogs have contributed greatly to both sales and brand building. We are generating a lot of traffic through Instagram though we can't really measure it. Search has also become a really large channel, generating more than 25% of our traffic.
Mixpanel: with Mixpanel we have been able to send out follow up emails which have given us a better relationship with our customers.
Mailchimp: The Mailchimp app has made it easy to get emails into Mailchimp. This has really made a difference as we have been able to send out emails from day one.
Yotpo: Yotpo helps us automatically get product reviews which are then shown directly on product pages. This has increased the trustworthiness of our shop.
Webshippr: With Webshippr we have been able to handle our shipping with different local shipping companies.
Vendor Payout: Many of our suppliers are on a commission agreement. With Vendor Payout, the suppliers can easily go in and check how much they are selling. It makes it a lot easier for us to do the commission calculations.
Shopify POS: We have a physical store as well, so this has been a game changer. With the POS we have been able to handle inventory and selling without spending a lot of resources.
With regards to shipping and fulfillment, we've done it internally from day one. We've moved to a huge warehouse where we have the opportunity to grow and set up a professional packing center.
What are your top recommendations for new store owners?
We have benefitted from being personal in our communication and creating a story around Just Spotted. We did not want to be another generic webshop without a "soul." Having a good relationship with bloggers has helped us build our brand as they have validated us from day one. We have really focused on conversion optimization, and doubled our conversions as a result.