Send emails built for commerce
From templates and reporting to automated workflows, Shopify Email has what you need to grow your business—all within one platform. Create strategic campaigns delivered to the right customers at the right moment, no experience necessary.
Design branded emails easily
Create beautifully branded emails in minutes with a drag-and-drop editor and fully customizable templates that let your brand shine.
Use templates and skip coding
Choose from several pre-built templates that automatically pull branding, products, prices, and more, directly from your store into your emails.
Automate emails in no time
Use automations with Shopify Email for even more engagement. Choose from automation templates, edit the email, turn on the automation, and watch your business grow.
Manage campaigns within Shopify
Create, send, automate, and track campaigns all in one place—the platform you trust to help you run your business.
Start with your brand
Your logo, products, and store colors are automatically applied to email templates, so getting started is easy.
Pick or create a template
Choose from existing email templates like product collections, sales, restock, newsletters, holidays, events, and more. Or create and save your own email templates to save time and deliver an on-brand experience to every inbox.
Speed up checkout
Add express checkout buttons to any email or use the template to let customers buy your products directly from your emails.
Built-in copy advice
Generate subject lines and email copy with only a few keywords using Shopify Magic, so you’re never starting from scratch.
Use pre-built templates
Choose from ready-to-use automations like welcome, winback, and upsell emails. With pre-selected conditions, triggers, and actions, automations are active in a few clicks.
Create custom workflows
Make automations as custom as your needs. Set the trigger and conditions, then add any conditional logic or wait steps to craft a custom workflow.
Grow your business
Turn repetitive tasks into automated growth. Analyze how automations perform, and tweak workflows to increase customer engagement—all within the Shopify platform.
Send with confidence
Use your domain name
Send campaigns using your domain name, strengthening customer relationships and building brand loyalty.
Choose your recipients
Pick from your customer lists or customer segments, personalize your email, and reach the right audience with the right message.
Preview your work
Before sending, preview your email to see exactly how it will look in your customers’ inboxes.
Reach customers at the right time
Choose a recommended send time, powered by Shopify Magic, to drive higher click-through rates to your store automatically.
Analyze and evolve
Run your business with Shopify
Send and track emails from the same place you manage products, customers, and other digital marketing campaigns.
Understand your campaign performance
Own your own data. Get actionable reports from your dashboard to view open rates, sales, and more.
Improve your results
With each email campaign, analyze the results and try new designs, offers, or messaging to refine your approach over time.
How Shopify Email pricing works
Start for free, then pay for what you use
Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).
Shopify Email is available on all Shopify plans. There are no monthly commitments, and you’ll have access to all Shopify Email features.
How many emails will you send this month?
Number of emails
Resources to get started with Shopify Email
Grow your marketing list with Shopify’s free email capture app.
Read about email marketing strategies on the blog.
Discover best practices and tips for using Shopify Email.
Build relationships and drive sales with Shopify Email.
Get the email help you need, day or night, 24/7.