If you’re building a social media strategy today, it’s worth considering TikTok. With short-form video offering the largest return on investment and TikTok poised to reach 2.2 billion users by 2027, it’s as powerful as any other “big” platform.
In the world of TikTok, genuine content reigns supreme. More than on other social media platforms, users favor raw and engaging TikTok videos over highly edited, curated posts. This contrasts with the type of content brands typically produce for platforms like Instagram and Facebook.
This stylistic difference is why TikTok creators seemingly have an intimate connection with their audience. It’s something that’s been hard to match elsewhere. While TikTok is an incredibly noisy platform, it’s a potential goldmine for creators who can strike the perfect balance between authenticity and marketing.
Ahead, learn how to use TikTok marketing as part of your brand’s overall marketing strategy, read tips for best practices on the platform, and get inspired by successful brands using TikTok for marketing today.
What is TikTok marketing?
TikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using popular TikTok hashtags, and incorporating TikTok influencers into promotional campaigns.
Benefits of TikTok marketing
The biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two consist largely of people you already know and channels you already follow. TikTok reverses this algorithm, prioritizing videos from creators you’ve never seen before. This gives marketers one of the biggest benefits of TikTok marketing: the reach to get your content in front of broader audiences, regardless of your follower count.
TikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. With TikTok, you can also add a “link in bio,” which makes the platform ripe for marketing and selling.
If you’re trying to reach a younger demographic, TikTok is an especially useful tool—62% of its audience falls into the 10- to 29-year-old age group. Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the TikTok algorithm to manufacture virality.
Here are just a few of the benefits of using TikTok for your marketing.
- Every video has a chance for virality
- People are buying what they see
- TikTok influencer marketing is huge
- TikTok works well with Instagram
Every video has a chance for virality
The Facebook algorithm tends to favor content from friends and family. This means it prioritizes people and content you already know.
By contrast, TikTok prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to go viral on TikTok, no matter how many followers you have.
People are buying what they see
Whether you use TikTok ads or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to one study, nearly half of TikTokers make purchases from brands they see in the app.
Product-based social media trends from TikTok have even generated a now well-known phrase and hashtag: “TikTok made me buy it.” TikTok users frequently buy products they discover on the platform. Some industries perform better than others, with 89% of TikTok users polled in one survey saying they purchased a beauty product after seeing it on TikTok.
TikTok shopping continues to evolve, with brands and creator’s using the platform’s native shopping features and ecommerce integrations to simplify the path from viewer to customer. This approach allows for in-app purchases, reducing barriers to conversion.
TikTok influencer marketing is huge
With that discovery power, more brands are seeing the value in working with creators to promote products and services. These creators can make money on TikTok by partnering with brands for sponsored content, where they showcase products or services in their videos.
Creators on TikTok can amass millions of followers. And the best part? Niches work well on the platform. So much so that when a niche gathers steam on the app, it becomes known as its own TikTok space or subculture, such as #booktok, #fiilmtok, #cleantok, and #gaytiktok.
As with influencer marketing on any other platform, the key is finding the right influencer for your brand. But with these established niches, you can easily find influencers in your space.
TikTok works well with Instagram
If you’ve already built a presence on Instagram, here’s the good news: TikTok has native features that link up to Instagram. First, there’s the Instagram link button on your TikTok profile page (which is separate from the external link option). This means people can easily check out your Instagram account from your TikTok.
Second, there’s automatic sharing to Instagram. This means that when you post a video on TikTok, you can opt to automatically share it to your Instagram Stories and/or Instagram feed simultaneously.
“I think the beauty of TikTok is that it cross-pollinates to Instagram and YouTube,” says Nadya Okamoto, founder of August. “So as we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.”
How to create a TikTok marketing strategy
To ensure your TikTok marketing efforts are focused and will bring you closer to your business goals, take the following steps to create your marketing campaigns on TikTok;
- Set up a TikTok business account
- Define your target audience
- Understand the platform’s landscape
- Figure out your promotion strategy
1. Set up a TikTok business account
A TikTok business account is a great way to learn about trends and become a TikTok pro. The platform offers a commercial music library for business creators, performance and audience data, and a web business suite.
Setting up a TikTok business account is easy and is the first step in using TikTok for marketing. Start by downloading the TikTok app from the Apple App Store or Google Play store. Then register for a TikTok account and follow these steps:
- Head to your profile page.
- Tap the hamburger icon in the top right corner, then select Settings and Privacy.
- Under Account, tap Switch to Business Account.
- Follow the instructions provided to switch your account type.
2. Define your target audience
We know TikTok is a popular platform for Gen Z consumers, but that’s not the only demographic using it. Gen Alpha is an emerging demographic of future consumers on the platform, and TikTok usage has even grown in the boomer segment.
To identify your audience on TikTok, paint a picture of the people most likely to convert into customers:
- Location: Where do your ideal customers physically live? Even knowing just the country can help. But if you’re a local business or only want to serve a specific area then you should isolate those places.
- Age: What is the age range of your customer? Keep this as broad as possible, unless you know for sure your target customer is at a certain point in their life.
- Gender: What gender do they identify as? This might be unimportant or essential, depending on your brand.
- Interests: What are their interests/hobbies/passions? These help with potential content ideas and audience targeting (e.g., cooking, hip-hop dance, yoga).
- Career/industry: What industry do they work in and what job titles have they held? Again, this might not be as relevant, depending on your brand.
- Income level: What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money on premium products?
- Relationship status: Are they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.
- Favorite sites/apps: What type of websites do they keep bookmarked? Do they browse Instagram or Pinterest daily? Are there specific apps they couldn’t live without?
- Motivation to buy: What reasons would this person have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?
- Buying concerns: Why might they choose not to buy your product? Are they worried about the quality?
- Other info: Anything else that isn’t covered but would be worth mentioning, such as education, stage in life (parents with newborn kids), events they attend, etc.
3. Understand the platform’s landscape
On TikTok, you have two competitors: your business competition (who you’ve likely already identified) and your content competition. Like other social media platforms, TikTok is filled with individuals and brands alike, so you’re not only competing with other businesses but also other creators.
Take a look at your business competitors and see if they have a TikTok presence. If they do, look at the types of things they post and which posts have significant levels of engagement. This can clue you into what their audience likes, which is probably somewhat similar to what your audience will like. Just remember to create your own unique content—no stealing ideas here!
Then spend time looking at TikTok content itself to see what is already produced in your space. Search hashtags, take note of trending sounds, and pay attention to what comes up on your For You page. Notice any overlaps from these posts with your business competition.
“What we really understood from TikTok is that the algorithm and the way the platform works is completely different from Instagram, where you have to be super mindful of how many times a day you’re posting,” says Nadya.
4. Figure out your promotion strategy
In addition to investing time and energy into creating your branded TikTok profile and videos, you can supercharge your marketing efforts in TikTok with influencers and paid advertising.
Serving as a form of social proof, influencer marketing puts your brand and products in front of someone else’s audience. And influencer marketing is huge on TikTok, especially as it’s a creator-focused platform, like Snapchat.
Shopify merchant Peace Out Skincare partnered with an influencer to promote its acne line. The brand gifted its products to TikTok influencers, two of whom collaborated on a video. The video earned 12 million views, 2.4 million likes, 60,000 shares, and $15,000 in product sales in a single day. The video trended for months after its original posting, fueling a steady stream of sales past that initial surge.
To work with TikTok influencers in your marketing strategy, scout influencers on the platform to see who resonates with your industry and audience. Reach out through messages directly on the platform and send free products in exchange for a video of their experience and honest feedback. This is great for marketing and also for product teams.
As far as paid advertising goes, TikTok Ads Manager grants you access to a set of tools that can help you increase the visibility of your ads to a defined audience. Omolola Jewellery uses a combination of organic posts and paid TikTok ads to reach new audiences. This was especially helpful in supporting its business during the pandemic lockdowns, when customers may not have been able to safely visit Omolola’s physical store.
10 TikTok marketing tips
With your strategy set, it’s time to put your plan into action. Keep these TikTok best practices and tips in mind when creating and posting your TikTok marketing content.
- Be authentic
- Go live
- Get the gear
- Keep it simple
- Connect in the comments
- Consider accessibility and legibility
- Take advantage of features
- Post consistently
- Experiment with TikTok Stories
- Monitor your TikTok analytics
1. Be authentic
With so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.
Before starting your marketing efforts, spend time on TikTok. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own engaging content.
TikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.
Since most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels.
Brands like Ryanair and Scrub Daddy are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.
2. Go live
One way to build a human connection with your audience is by taking advantage of TikTok’s LIVE feature, which lets creators connect directly with followers through a livestream. Going live is one of the best ways to stand out on TikTok.
The app will push a notification to your followers that you’ve started livestreaming, and your stream will be pinned to the top of their For You page. With millions of creators currently on the platform, this real estate is priceless. TikTok heavily promotes the going-live feature, and it’s surprisingly easy to do.
Jot down a few talking points for common questions and update your list after every TikTok LIVE. Do your best to answer all appropriate questions during a LIVE and be sure to thank followers who “gift” you stickers/emojis, as there’s a small monetary value associated with them.
Scheduling is also super important. While spur-of-the-moment livestreams are awesome, sticking to a livestream schedule will help build a community around your stream.
Some excellent TikTok LIVE formats include:
- Q&A sessions
- Behind-the-scenes videos
- Informal hangout streams
- “Work with me” sessions
- Tutorials
- Interviews with special guests
💡Tip: If you’re creating a livestream schedule, be sure to account for your followers’ time zones and pick a time when most people aren’t at school or work. This is a great way to boost viewership when you’re first starting to grow your community via TikTok LIVE.
3. Get the gear
Videos should be filmed directly from the TikTok app on a smartphone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting.
You can shoot TikTok videos using more professional equipment and editing tools but often the time required to create this content isn’t always worth the results.
Sound is something that shouldn’t be compromised, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares.
4. Keep it simple
Just like you can’t pack an entire novel into a tweet, you can’t fit an entire movie into a TikTok. To keep content digestible, your videos should be short and sweet.
Stick to 15-second videos sharing high-level information, and pepper in 60-second deep dives to explain details further. If a topic is super important, you’re can break it down into multiple 15-second videos to keep viewership and replay ability high.
Think of each TikTok video as a unique story you’re sharing with your audience. Too little content and they might be unsatisfied; too much content and you may lose interest.
If the average video on a For You page hovers between seven and 10 seconds, a 60-second upload will feel like a movie—something many users don’t have the attention span for.
5. Connect in the comments
TikTok’s discovery algorithm is amazing at getting your video in front of potential followers, but that’s only half the battle. Once the algorithm grabs someone’s interest, it’s your job to reel them in.
TikTok comments are an amazing place for conversation, communication, and explanation. As often as you can, hop into the comments and communicate with your viewers. You can also simply like comments you want to acknowledge that don’t warrant a written response.
As your posts gain traction and replying to comments takes up too much time, address them at scale. Create a document of guidelines for yourself to break down frequent comment types and determine which types you can reasonably respond to. Then respond to recurring comments in an FAQ-like format via a longer video, a livestream, or a video response.
TikTok also includes generous filtering functionality to make your life easier, automatically removing comments that use certain keywords or phrases. That can help you minimize interactions with trolls or spam.
Comments are an important part of the TikTok experience, and there’s no excuse not to interact with every single comment until your channel has grown to the point where that isn’t possible. Few brands do this, which will help you stand apart.
💡Tip: It’s OK, and even encouraged, to remove inappropriate comments. You can do this by holding the + key and then opting to delete. Content moderation like this is a core part of building a healthy community online.
6. Consider accessibility and legibility
There’s a reason you see successful TikTok creators bake in titles at the start of their videos. If you’re scrolling through their profile, it’s an easy way to get a preview of what’s to come. You can use colored titles to help categorize your videos in an effort to help direct viewers to content they might be interested in and boost viewership.
Keep in mind that TikTok’s user interface is overlaid on the bottom and right sides of your screen, so make sure those titles fall in the middle. Since each type of phone uses a different aspect ratio, keeping important content away from the edges can help ensure everyone can see it.
To cater to all TikTok users, use closed captions on your videos wherever possible. This ensures your videos are accessible to all audiences, in all contexts. The app’s timed text feature makes this super easy, and it only takes a couple of extra minutes.
7. Take advantage of features
TikTok always pumps out new features—animated GIF stickers, titles, and new filters are among some of the popular TikTok upgrades. So while the algorithm is kept secret, you can focus on using these new tools to keep your feed looking fresh for your audience.
We also suggest looking into TikTok’s beta program, as it may offer you brand-new content creation tools that most users haven’t seen yet. This can be a great way to stay on the cutting edge of what the platform is working on so you can stay a step ahead of your competition.
8. Post consistently
Many creators have seen amazing results from sticking to a posting schedule. We suggest posting one to two times each day and going live a couple of times each week. This cadence keeps your content fresh and interesting without overloading your followers with videos.
Since so many new videos are constantly added to the platform, it’s important to keep feeding the algorithm new and exciting content of your own.
9. Experiment with TikTok Stories
TikTok Stories are giving brands another way to experiment with ephemeral content, mirroring the success of Instagram Stories and Snapchat. This short-lived format is perfect for sharing candid behind-the-scenes moments or dropping hints about an upcoming product launch. The goal is to keep your followers guessing. TikTok Stories also let you play with the platform’s interactive features like polls or countdown timers. For example, a sports drink brand might ask their audience whether their next flavor should be Piña Colada or Cherry Lime, bringing them into the product development process.
Don’t overthink it. TikTok Stories are quick, authentic snippets that complement your main content strategy. Plus, you can easily repurpose your Instagram Stories content here, or stitch together your TikTok Stories into a full video later on.
10. Monitor your TikTok analytics
To keep tabs on your TikTok performance, keep a close eye on the app’s built-in analytics. Simply tap the “Profile” tab, hit the hamburger menu in the top right, and select “Creator tools” then “Analytics.” It’s a treasure trove of insights right at your fingertips where you’ll find data on your post views, profile views, likes, comments, shares, traffic sources, search queries, and more. It’s all neatly organized into different sections like “Overview,” “Content,” “Viewers,” and “Followers.”
Use these user data insights to refine your content strategy on TikTok. Pay attention to which videos are hitting the mark and why, then adapt your content to give your audience more of what they love. For instance, check the “Search queries” section to see how people are finding your content and consider doubling-down on the most popular terms or topics to increase your visibility.
5 TikTok marketing examples
What does great marketing look like on TikTok? Get inspired by five examples of ecommerce businesses that are killing it on TikTok—and driving sales.
1. Rare Beauty
Rare Beauty is a makeup and cosmetics brand founded by singer and actress Selena Gomez. While the company’s TikTok strategy benefits from the star power of its famous founder, Rare Beauty has also developed a distinctive approach to content on the platform. It actively participates in trends and collaborate with well-known beauty influencers like Vidya and Glamzilla, creating a relevant and appealing presence that goes beyond celebrity association.
2. Tropeaka
Tropeaka is an Australian-based company specializing in premium, nutrient-dense wholefood formulas. It’s known for its high-quality products and commitment to social and environmental causes. Tropeaka has embraced TikTok as a platform to showcase its versatility and values.
For instance, it shared how to make Double Chocolate Protein Oatmeal Cookies using its Rich Double Chocolate Protein Collagen and Cacao Powder. Videos like this show off the flexibility of its blends beyond simple shakes or smoothies.
Christine Chiang, a marketing consultant at Tropeaka, notes that experimentation is core to the brand’s TikTok strategy. “During our weekly meetings, we bring a mix of original ideas and trends to the table, developing them into halfway fleshed-out content concepts for Tropeaka,” she says. “This committee then selects the ideas with the most impact and scalability, ensuring the content can be repurposed across different platforms. The rest of our content is driven by spontaneity and gut feeling, which is what TikTok should be about: fun.”
3. Our Place
Our Place is a kitchenware company known for its innovative pots, pans, and cooking accessories. It uses TikTok to introduce viewers to the utility of its products through mouth-watering cooking content. Its videos cater to food enthusiasts and casual TikTok users alike, offering practical recipes and culinary inspiration. While Our Place products are featured in its content, they often play a supporting role, allowing the food to take center stage.
For example, one vertical video shows the creation of a Brazilian lemonade using the brand’s Splendor Blender, highlighting the product’s capabilities while largely focusing on the refreshing recipe.
4. TileCloud
TileCloud is an Australian company that aims to simplify and inspire the tile-buying process for home renovators. Their mission is to empower individuals to confidently tackle their renovation projects by providing expert design support, inspiring content, and exceptional customer service.
On TikTok, TileCloud has crafted a diverse content strategy that resonates with DIY and home renovation enthusiasts. Its feed is a mix of décor inspiration and trendy content, often incorporating popular TikTok sounds to increase engagement. It’s not afraid to experiment with different content formats, including TikTok’s photo carousel feature, which complements its video-based content. TileCloud often also features employees in its tile-laying demonstrations, adding a personal touch to its brand presence on the platform.
Ella Viney, a social media creator at TileCloud, encourages brands to try new things and take creative risks on TikTok. “Balancing originality with trending content is crucial for us,” Ella says. “While we produce original content that showcases our expertise—like analyzing interior design aesthetics or demonstrating tile laying techniques—we also keep an eye on trending sounds and formats on TikTok.
“This strategy ensures that we maintain engagement by leveraging popular trends while offering our unique perspective and expertise. I also believe that having a dedicated team that values social media and invests time in staying inspired has been instrumental in consistently generating fresh ideas.”
5. Crocs
Crocs is a footwear company known for its distinctive foam clogs. Once considered an unconventional and often criticized brand, Crocs has successfully transformed its image into a trendy, must-have fashion item. Their TikTok strategy has played an important role in this reimagining, helping them amass more than two million followers on the platform.
Crocs excels at adapting to current trends and pop culture moments. For instance, when the Netflix show Bridgerton was trending, Crocs quickly curated a selection of their shoes and decorative pins (known as Jibbitz) to match the show’s Regency-era aesthetic, complete with pastel colors, pearls, and ornate designs.
5 TikTok marketing trends
To succeed on TikTok, brands should stay attuned to the platform’s unique opportunities and current trends, creating video content that feels natural and authentic. Simply copying strategies from other social media platforms won’t be effective—TikTok needs a more tailored approach.
Here are five TikTok marketing trends to consider as you craft your strategy for the app:
- Keep up with meme culture
- Encourage UGC content
- Attach a face (or two) to your brand
- Build a recurring content series
- Stitch or duet popular and relevant videos
1. Keep up with meme culture
To stay on top of TikTok’s ever-changing meme culture, let the Explore page act as your compass. This section serves as the digital pulse of the platform, letting users know what’s trending—from the latest choreography spreading across creators to the newest prank to pull. Don’t forget to keep an ear out for trending sounds—they’re often at the heart of meme-worthy content and can give you a signal on what’s about to blow up.
TikTok trends often mirror what’s buzzing in pop culture, whether it’s a blockbuster movie or a catchy new song. But here’s the key: Don’t feel pressured to hop on every trend bandwagon. Only join in when there’s a genuine opportunity for your brand to add to the conversation.
When Taylor Swift released The Tortured Poets Department in 2024, TikTok was instantly flooded with content featuring her new songs. Stanley, the popular drinkware company, capitalized on this trend by creating a carousel video that paired its colorful products with each track’s mood, resulting in over 3.5 million views and more than 410,000 likes.
2. Encourage UGC content
User-generated content (UGC) is core to TikTok and smart brands are incorporating it into their marketing strategy. UGC is essentially content created by your customers or fans, showcasing your products or services in their own unique way. On TikTok, this might be an unboxing video or a talking video providing an honest review.
The beauty of UGC lies in its authenticity—it’s not your brand talking, it’s real TikTok users sharing their experiences. To encourage UGC, try running contests, creating branded hashtags, or simply reaching out to your biggest fans. Once you’ve got a collection of great UGC, you can take it to the next level with TikTok’s Spark Ads. These ads let you boost organic content, including UGC, giving it more visibility while maintaining that authentic, native feel.
“Luckily, we have a dedicated fan base and a creator program that consistently posts about Tropeaka,” says Christine. “However, to get specific content or messaging, especially during new product launches, we have a robust process that ranges from creator selection by channel to briefing hooks and messaging to stay top of mind. UGC is crucial in building authenticity, fosters trust, and almost serves a point of aspiration for our customer. You’ll find UGC is distributed across almost every piece of content.”
3. Attach a face (or two) to your brand
While Instagram and Facebook marketing often revolves around showcasing products, TikTok users crave a more personal connection. On this platform, people want to engage with humans, not just faceless brands. To bridge this gap, consider introducing your audience to the people behind your brand.
This might involve featuring founders, team members, or a combination of both in your TikTok content. By putting faces to your brand name, you create a more authentic and relatable presence on the platform.
Christine and the marketing team at Tropeaka have worked to get the company’s co-founder and CEO, Caleb Marshall, in front of the camera. “Getting executives involved in content creation isn’t essential for all brands, but it can be extremely powerful,” she says. “The data shows that executive involvement can significantly boost performance and customer trust. They also provide a relatable face, deep industry knowledge, and reinforce the brand’s mission.”
4. Build a recurring content series
While TikTok thrives on novelty, users often seek out familiar content from their favorite creators. Many eagerly await the next NYC restaurant review from their go-to foodie creator or an unboxing video from their preferred tech reviewer. Brands can adopt this strategy by developing their own recurring content series. By creating a consistent, recognizable format, you offer your audience something familiar and enjoyable to look forward to.
At TileCloud, Ella developed a 30-day series that brought viewers’ Pinterest boards to life using the brand’s tile products. This interactive campaign engaged the audience by soliciting Pinterest board submissions, which were then transformed into TikTok videos, showcasing both user-generated inspiration and TileCloud’s expertise.
“I put myself in our followers’ shoes and thought about what would really excite and educate them. That’s when the idea hit me: Why not show how to turn their Pinterest boards into reality?” says Ella. “I also thought it would be a fun idea to choose a followers board each day so they could check in and see if they got selected. Seeing their reactions has been the best part!”
5. Stitch or duet popular and relevant videos
Thinking like a creator is key to brand success on TikTok, and using TikTok features known as Stitches and Duets is no exception. Creators often use Stitches to add their commentary or reaction to a portion of another user’s video, transforming the original content. Duets are slightly different, allowing creators to film alongside an existing video, creating a split-screen effect that’s perfect for reactions, collaborations, or challenges.
Brands can use these features to join relevant conversations. This might mean responding thoughtfully to a negative review, expressing gratitude for positive feedback, or participating in discussions related to your products or broader industry. However, approach Duets and Stitches with caution—if your content starts looking too promotional, you might need to pay creators for usage rights.
Vessi is a footwear company known for its waterproof sneakers. When a viral TikTok clip showed a woman accidentally losing her clog in a body of water, Vessi cleverly duetted the video, offering to send her a pair of its waterproof shoes and demonstrating how its sneakers can be fully immersed without damage.
Connect with shoppers on TikTok
Harness the power of TikTok’s billion-strong user base to connect with a new generation of shoppers who are ready to discover and purchase products directly through the platform.
Create a free TikTok Business Account and integrate it with Shopify to manage your inventory, orders, and promotional efforts, all from one centralized dashboard. Dive into the world of short-form video content, collaborate with influential creators, and use TikTok’s powerful advertising tools to show off and sell your products in creative ways.
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TikTok marketing FAQ
Is TikTok marketing worth it?
TikTok marketing can offer meaningful returns for brands willing to invest in a thoughtful strategy, often with lower costs and effort compared to traditional marketing channels. The platform provides ample opportunities for brands to connect with potential customers in creative and authentic ways. For some brands, like Duolingo, TikTok has become a platform where their marketing efforts have taken on a life of their own, generating viral content and fostering a strong community around their brand.
How do I market on TikTok?
Marketing on TikTok involves having a solid digital marketing strategy for your TikTok videos, a defined target audience, and an understanding of the marketing content that works on the social media platform.
When using TikTok for business, remember these best practices:
- Be authentic.
- Get the right gear to create TikTok videos.
- Go live with TikTok’s features.
- Keep it simple with short video content.
- Connect in the comments.
- Master the trends.
- Post consistently.
Can a small business use TikTok advertising?
There are different types of ads you can promote on TikTok, including in-feed ads and top view ads, to boost sales. However, both can be quite expensive for small businesses, starting at $10 CPM (cost per 1,000 views). If you’re on a tight budget, try using TikTok for influencer marketing or affiliate marketing instead of advertising.
