Our primary logo combines our brandmark, The Shopping Bag, with our italicized wordmark. Wherever possible, we aim to use the primary logo in full-color. Please note, the ‘S’ on The Shopping Bag is always white, regardless of background color.
This is the main Shopify logo. It should be used in this form whenever possible.
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Some conditions that make using our primary or inverted full-color logos impossible include:
Our logo works best when it has enough room to breathe.
To maintain the visual integrity of our logo, don’t scale it below 80 pixels or 28 millimeters wide.
Here’s a few examples of what we should absolutely avoid when using the logo.
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.