Everything started just a little before one year ago. As passionate mountain bikers, we were fed up of having our frames damaged from impacts and from cable wear. So we started developing a solution, based on our knowledge with advanced material applications in other sectors. The result was an incredible frame guard on a honeycomb structure that provides high impact and abrasion resistance. The AMS Frame Guard was born!
So, we finally decided to launch in April 2013. We were shocked with the amazing feedback received from customers and press media. And then, a lot of things happened: big distributors around the world started to offer AMS Frame Guard, incredible ambassadors from different countries (including Cedric Gracia) joined us, lots of content have been shared in our social media and website, hundreds of photos and testimonials received from customers worldwide and lots of other joyful things.
And this is only the beginning, because the near future looks promising: more distributors, more ambassadors, and more happy customers.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
When we launched the web page, we connected with a lot of press and internet media to announce it. They published it and sales started to come. It was amazing!
Now, after one year, our main traffic comes from organic search and social media. Sometimes also from press media, when we announce a new distributor agreement.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We try to keep it simple. We use social media like Facebook, Instagram, Twitter and Google plus. And for newsletter comunication we use Mailchimp. But in general not any special app is used.
Regarding shipment, we work with our local postal office. We prepare the orders during afternoon and we deliver to our postal office in the morning of the next day. For us customers are the most important thing, so we always send their orders on time. If any customer contacts us due to not receiving their order, we send them another one for free via express service.
What are your top recommendations for new ecommerce entrepreneurs?
Every ecommerce needs customers, so you have to try to give the best service. You have to be always in contact with your customers. Ask them, reply to them using all social media channels. They want to feel someone is close to them and that you are not only an ecommerce but someone who understands their needs and have solutions for them.