Mobile shopping has been on the rise over the past few years, with mobile app installs growing 12% year over year. Consumers are spending more time in fewer apps, meaning brands need to have a mobile shopping strategy in order to remain competitive and relevant.
How Shop can help
Shop is the channel with built-in tools to help you execute a mobile-first strategy. Shop helps stores of all sizes reach and retain more shoppers across the entire journey—from the online store through to a mobile shopping app.
Shop has over 100 million buyers, and, on average, 32% of a brand’s customers are already using Shop. This means the audience is ready and available, and Shop has the tools to target and engage buyers on this growing mobile channel.
In 2023, the number buyers purchasing on Shop increased 2.6X
5 ways brands can start driving sales with Shop
Enable Shop Pay for frictionless buying
To meet growing customer expectations for a frictionless experience, Shop Pay provides businesses with a number of tools that give buyers more reasons to convert, wherever they’re shopping.
One of the biggest benefits of Shop Pay is that it's an accelerated checkout, which enables shoppers to make purchases as fast as possible. Shop Pay stores payment information and shipping addresses—meaning less time filling forms, more time for literally anything else.
Shop Pay leads to an 11% conversion uplift on mobile and up to 4% conversion uplift on desktop, compared to other accelerated checkouts.
In order to capture more Shop Pay–ready checkouts online, businesses can power their lead capture forms with Shop. This allows first-time shoppers to sign in with Shop to receive a discount, and then reach the checkout with all of their details pre-filled. This benefit extends to sign-in on classic customer accounts too—helping brands connect with more customers from Shop’s network of 100 million shoppers.
Lead capture with Shop has been shown to increase Shop buyer GMV by 4.7%.
The Shop Pay benefits don’t stop there. Shop Cash is a new initiative funded by Shopify that rewards buyers with Shop Cash each time they check out using Shop Pay. Buyers can then spend what they earn in the Shop app—giving shoppers more reasons to convert and continue shopping. All Shop Pay–enabled businesses in the US are automatically included in the Shop Pay program.
Customize your Shop Store—your mobile-first storefront
What’s a mobile strategy without a storefront designed specifically for mobile shopping? With Shop, brands have their own mobile storefront, which acts as an extension of the online store. You can customize the branding, add your logo, and choose the background color.
An optimized Shop Store is an important part of your Shop strategy, as it helps capture the attention of buyers browsing the app. This could be searching for specific products or exploring your brand via personalized recommendations. It helps buyers have an understanding of what your brand is, and gives them the tools to make more informed purchasing decisions. In fact, optimized Shop Stores see up to a 15% increase in items added to cart.
“Shop app has been a keystone in helping our brand, Curves at Home. It has allowed us to keep our customers up to date with new releases, interact with customers, and support our brand recognition as we grow. Huge thank you to Shop for helping us succeed.”
—Zach Aburaneh - Curves at Home, Owner
Curate your Shop Store with categories and collections
To help customers navigate your catalog, add category-type collections to the top of your Store. These should be evergreen collections (think “shirts” not “new arrivals”). These will appear at the top of your Shop Store, making it easy for customers to see what your brand has to offer.
For more seasonal or campaign-based product collections, you can create up to 10 different collections like spring shirts or summer essentials.
There are multiple benefits to curating your Shop Store in this way. First, it can lead to a 15% increase in items added to cart. Additionally, it helps customers discover new products and add them to their favorites. If a favorited product goes on sale or comes back in stock, Shop will send a personalized push notification on your behalf to notify the user and to drive more shoppable moments for your brand.
Create a post-purchase offer to reward loyal customers
With post-purchase offers, you can automate a push notification that sends a discount to your customers for their next purchase as soon as their current order ships.
This allows you to tap into that post-purchase delight, so you can connect with your customers when they’re excited (because their order is on its way), and give them another reason to smile.
36% of orders on the Shop app are repeat purchases.
Shopify Plus exclusive: Acquire new customers with Shop Campaigns
Customer acquisition costs continue to rise, and businesses need a sustainable way to acquire high-value customers. This new program helps find and convert high-value customers in a risk-free environment on your terms.
Shop Campaigns is a unique acquisition opportunity that enables you to target new customers in the Shop app with exclusive offers. Campaigns are pay-per-sale, meaning you only pay when new customers convert. This makes the program low risk and low investment; you get easy experimentation with maximum reward.
Shop Campaigns drives up to 24% new customer growth.
Shop is designed to help you establish and grow your mobile selling strategy, and getting started is easy. Open the Shop channel in your admin to customize your Shop Store, reply to reviews, and set up post-purchase offers. Drive long-term growth with zero cost.