Closet Full of Treasures? Here’s How To Sell Vintage Clothing

Learn everything you need to know to open your own online vintage clothing store, including tips for financing, sourcing, branding, pricing, and more.

If you live for the thrill of scoring a 1970s-era dress at your local thrift store for next to nothing, selling vintage clothing online might be for you. Having an eye for sourcing and curating vintage is a skill—and it can have benefits beyond adding flair to your unique wardrobe.

Vintage shoppers rely on store owners to do the tedious sifting, and sellers curate a painless browsing experience featuring only the best items, in the best condition. With rapidly shifting consumer consciousness about where clothes come from, selling preloved clothing presents a sustainable business opportunity with a growing market.

This guide will walk you through each step to building your own vintage clothing retail brand and teach you how to sell vintage clothing online. You’ll learn where to source products, how to capture great product photos, how to develop a pricing strategy, and more—with industry advice from successful vintage sellers.

Ready to start your business? Create your website today or learn more about Shopify’s tools for selling online and in person.

The vintage clothing market

In the US, the secondhand market is booming. It grew more than seven times faster than the broader retail industry in 2023. Growing consumer demand has contributed to the success of dedicated secondhand clothing marketplaces like ThredUp and a growing number of vintage clothing sellers on sites like Etsy and eBay.

Many vintage sellers also run their own shops on ecommerce platforms like Shopify, which affords them full control of the branding and user experience of their stores and lets them avoid marketplace transaction fees.

While there is a lot of competition, you can use your thrifting know-how and sense of style to differentiate yourself from competitors.

Vintage vs. antique vs. retro vs. secondhand vs. dead stock

Before you start building a vintage clothing business, make sure you understand the terminology:

• Vintage: Vintage clothing is widely described as anything produced between 20 and 100 years ago.

• Antique: Clothing is considered antique if it’s more than 100 years old. These pieces are often quite rare and frequently found in museums or personal collections.

• Secondhand: This is clothing from any time period, in any style, that has been previously worn.

• Retro (or repro): Any item produced within the past 20 years in a vintage style can’t be considered vintage. Instead, these items are referred to as retro or repro (short for “reproduction”).

• Dead stock: Inventory that has never been sold to a consumer is known as dead stock. In clothing, this can apply to fabric or unsold, unworn clothing—new or vintage.

If you browse a thrift shop, you’ll most commonly find both vintage and secondhand clothing. Some sellers focus on one over the other, but many sell a mix of both.

How to sell vintage clothing online in 11 steps

1. Find your angle
2. Build your vintage clothing brand
3. Fund your business idea
4. Source vintage clothes to sell
5. Price your products
6. Manage your vintage clothing inventory
7. Photograph your vintage products
8. Set up your online store
9. Sell vintage clothing on multiple sales channels
10. Market your vintage clothing business
11. Set up a shipping and returns strategy

Here are the essential steps to start a vintage clothing business:

1. Find your angle

Adored Vintage focuses on romantic, feminine pieces. Source: Adored Vintage

Every successful business starts from the same place: an ownable idea. While you can certainly just pick and sell what you like, consider choosing a specific niche within the vintage clothing world. This can help your business stand apart from competitors.

You may choose to sell vintage clothing within one of the following niches:

• A decade, say the 1920s or the 1980s

• A specific purpose or occasion, like evening wear or denim

• High-end designer clothing

• A niche item, like band tees

• Reworked or reclaimed styles (adapting vintage clothing into new pieces)

• Retro clothing in a vintage style (if you’re considering manufacturing your own clothes, check out Shopify’s guide on starting a clothing line)

• Styles, like grunge or mod

Once you’ve landed on a niche, ask yourself these questions before you commit:

• Is this my style? Look to your own aesthetic and consider how it relates to your niche. You’ll be your own brand ambassador, so make sure you feel comfortable representing what you’re selling.

• How small is my niche? If you choose a slice of vintage that’s too specific, you may have difficulty sourcing enough inventory, or you might not find a large enough customer base.

• How saturated is my niche? Are there already a lot of shops selling vintage clothing in this niche? If so, how can you differentiate your store?

• How relevant is my niche? Runway shows, influencer trends, and popular street styles can help dictate your direction. Vintage clothing can sell better if it translates to a modern style or lifestyle. Once you build a following, you might take more risks and consider starting your own trends.

Rodellee Bas, the founder of Adored Vintage, decided to curate her vintage store around a particular style. She’s been selling romantic, feminine vintage pieces since 2012. The shop sells new clothing now, too, but Rodellee has stayed true to her initial vision.

2. Build your vintage clothing brand

Adored Vintage showcases its romantic and feminine brand identity through its choice of font and photography style. Source: Adored Vintage

Building a brand for your vintage business will help you find a relevant audience, guide future expansion, and keep your focus consistent.

Therefore, it’s important that you define your brand at this early stage. Doing so will help you tell your brand story, carve out your visual brand identity, draft a mission statement, and clearly envision your ideal customer.

Assemble your brand elements into a set of brand guidelines, a reference document that will include information on everything from your logo and color palette to your brand voice.

Keep these guidelines top of mind as you design your site and curate your collection. As you scale and hire staff, your employees can reference these guidelines to keep your messaging consistent.

3. Fund your business idea

Ecommerce allows you to launch your vintage business from your home with little initial investment. Selling vintage clothing, however, requires you to buy inventory upfront—unless you opt for a consignment model (paying for items after they sell). You’ll need to finance this either through bootstrapping (self-funding) or finding external funding sources like small business loans or crowdfunding.

Track every inventory purchase and sale, carefully monitoring your cash flow to make sure you’re not spending more than you’re making over the long run. You might also consider starting with a smaller inventory, then adding more products as you develop a loyal customer base. This can prevent you from spending too much on inventory that won’t immediately sell.

As you scale, consider your storage needs and plan ahead for when you may need to upgrade to a dedicated office or warehouse space. Before you make the jump, calculate how much it will cost to rent an office or warehouse space, and figure out how much money you’ll need to make per month in order to earn a profit.

4. Source vintage clothes to sell

“Always carry extra Ikea bags in your car and have cash,” says OMNIA founder Naomi Bergknoff. Source: OMNIA

There are a few places to source inventory when you’re looking to sell vintage clothing. These include thrift stores, online marketplaces, auctions, flea markets, estate sales, and wholesalers. Here is a look at some of the ways to buy vintage clothing items:

In-store thrifting

When you’re starting out in the world of selling vintage clothes, local thrift shops can be excellent sources of vintage finds if you have the patience and eye for scouring racks. Here are a few tips for in-store thrifting:

• Go often and on the right days. Many stores get shipments on specific days. Ask the store staff for that information and plan your visits around those days.

• Have a plan. Save time and money by clearly defining the items you’re looking for before you start. If you’re working with another person, create a clear style guide with helpful identifiers.

• Carefully inspect items before purchasing. Thrift stores often don’t have the same quality standards as curated vintage shops, and items may have stains or other damage.

• Know your stuff. Learn to identify the time period of different pieces by studying old fashion magazines and reading blogs. You can learn to date pieces with features like tags, buttons, zipper placements, cuts, and place of manufacture.

• Thrift in other places. Explore local thrift shops in other cities to find pieces that might not be available at home.

Naomi Bergknoff, the founder of online thrift store OMNIA, visits thrift stores whenever she travels. “Always carry extra Ikea bags in your car and have cash,” she says. This way, you can always be prepared to pick up inventory when you spot the perfect items.

Other sources for finding vintage clothing

Don’t stop at thrift shopping. There are many places to find treasures if you’re willing to dig. Here are a few options to consider:

• Auctions. Sign up to receive notifications for auctions in your area. Some of these take place in person, but there are several online auction sites, like eBay and MaxSold.

• Estate sales. These can be a goldmine for finding a lot of vintage clothes in one place. Stay on top of upcoming sales by getting on the email list of local estate sale management companies.

• Online marketplaces and classifieds. Sites like Craigslist might turn up some treasures, and you might also find listings for garage sales, moving sales, and estate sales.

• Pickers. Once you’ve built up your business, consider outsourcing by hiring a picker. This could be a person who simply makes the rounds to thrift shops on a regular basis.

• Consignment programs. Set up a program to buy or consign vintage items from your customers or site visitors. Consignment is a low-risk arrangement that involves paying the owner only if you sell the item.

• Flea markets. Showing up early means first dibs, but you’ll get the best deals at the end of the day and at the end of flea market season, when dealers are looking to unload stock.

• Collectors. Private collectors may be interested in working with you to unload some of their stock.

• Wholesalers. Sign up as a trade customer with wholesalers to gain access to vintage in bulk and at wholesale pricing. Wholesalers generally get their stock by picking from extra inventory from thrift stores or collection boxes.

No matter where you’re sourcing inventory, just remember to stay selective. “I’m always thinking about what I’m attracted to and what I know my customers will like to see,” says Naomi.

5. Price your products

When you sell vintage clothes, follow the same basic rules for pricing products as you would for other types of retail goods. Be sure to factor in the cost of the item plus your overhead expenses. But with vintage, you also need to factor in perceived value.

Price vintage clothes according to:

• Rarity

• Age

• Wearability

• Demand or customers’ willingness to pay

• Condition

• Trend (i.e., Is the garment currently in fashion?)

• Label (i.e., Is it from a luxury brand?)

Marketplaces like eBay, Etsy, or Vestiaire Collective are good sources of data regarding the market value of specific goods. Are there a ton of the same products on the market? If so, your selling price decreases, since the product is not rare. Is your item in better condition than others like it? Your selling price increases. You might also consider pricing in seasonality: For example, you might be able to charge a higher price for linen pants in warmer months than in colder months.

For very old, rare, or couture items, consider an appraisal service or consult experts in the vintage community. You don’t want to miss a rare gem and sell vintage clothes far below their value.

You can also check Google Trends to help you assess the demand for a product. This tool shows how many people per month are searching for a particular designer or item.

Source: Google Trends

While you want to remain competitive, make sure your prices still allow you to earn a profit. Calculate your gross monthly profit by adding up your anticipated sales, then subtracting your expenses to calculate your net profit—this is what you can expect to take home at the end of each month.

6. Manage your vintage clothing inventory

Here’s how to manage your vintage clothing inventory like a pro:

Stay organized

Without a plan, your vintage store can start to feel like a disorganized thrift shop. Unlike stores with limited product listings (and multiple units of each product), vintage stores sell items that are usually one of a kind. Once you start to scale your business, a messy organizational system can hurt efficiency.

Develop a system to help sort, store, and identify items to simplify shipping and fulfillment. You can use the inventory management tools in ecommerce platforms like Shopify to help you.

To get started, try processing incoming vintage clothing in batches using a numerical system. Tag and number each new piece, then arrange them on racks in order. This way, you can quickly find each product once someone buys it.

The team behind COAL N TERRY, a vintage store founded in 2010 that now sells both vintage and new products, sorts its racks by type—pants, tops, denim—and then by color, so staff can easily locate items.

COAL N TERRY organizes products by type and color. Source: COAL N TERRY

Store your products the right way

Here’s how to make sure your vintage clothing stays in excellent condition:

• Consider air quality. Store vintage items in temperature- and humidity-controlled environments (not musty basements), protected from moths and other fabric pests. 

• Use garment bags. These can help keep dust from settling on items and protect them during handling, but avoid plastic—it can trap moisture.

• Use padded hangers only. Wire hangers can cause unwanted rips, creases, or even stains if they rust. Some wood hangers can also cause damage, depending on the finish.

• Avoid sun. Keep vintage clothes out of natural light—sun can fade colors.

• Use the right storage. Use plastic bins (never cardboard boxes, which can disintegrate with moisture) for accessories, and use open racks for clothing so that everything is visible and accessible.

• Protect delicate clothing. Be mindful of sequins or embellishments that can catch on the delicate fabrics of other garments. Consider wrapping these garments in coat bags or plastic coverings.

Clean and repair your vintage clothing

Even though you’re selling vintage clothing—essentially a used product—customers will expect that your items arrive clean and in the condition described. If there are permanent stains, rips, or other damage, your products may still have value, and some customers might still want them. But just be sure to clearly describe and photograph the damaged areas to avoid surprises—and returns.

Here are some tips on cleaning and repairing vintage clothing:

• Check the label and follow care instructions. If labels are missing, assess the item’s fabric composition, soil level, and condition, and research the best method for cleaning.

• Separate your colors. Don’t let colored clothes ruin white garments. Be wary of items like jeans, which are especially prone to color transfer.

• Use a steamer. If the item is relatively clean, a clothes steamer can remove odors and wrinkles. Steaming can be less damaging than ironing, which can melt some fabrics.

• Hand wash. Use this method for delicate pieces that could be ruined—or shrunk—in the washing machine.

• Consider upcycling. If you have sewing skills, this is a great way to use pieces of vintage clothing that are too damaged to sell as is.

• Find a reliable dry cleaner. Look for a cleaner with experience in vintage textiles or who specializes in delicate fabrics.

• Find a reputable tailor. You can also learn basic sewing techniques to repair simple damage like missing buttons or fallen hems.

While having a reliable dry cleaner and tailor will help ensure your products are in good condition, learning to repair and launder your own pieces is the most cost-effective option for new sellers. That means you might want to invest in a sewing machine and learn the ropes with online tutorials on a site like YouTube, or take a class at a local sewing workshop. Depending on how much space you have, you might also consider setting up a dedicated room for laundering your vintage clothes.

7. Photograph your vintage products

A variety of shots that capture the piece styled on a model or even in motion can help your customers visualize how to wear the garment or how the fabric might flow. Source: OMNIA

Product photography for a vintage business is an ongoing task. Unlike other clothing stores that may schedule shoots once per season or as new collections are released, vintage merchants have a steady intake of inventory, all of which needs to be individually shot.

Follow these guidelines to capture great photos, and explore Shopify’s clothing photography guide to learn more.

• Replicate the in-store experience. Customers to your online store won’t be able to touch your products and try them on. Capture the physicality of your items with close-up shots, and if possible, shots of your items on models in motion.

• Capture every angle. Shoot a variety of images: the full garment on a model or mannequin, zoomed-in details like stitching or buttons, a close-up of the label, and any noted flaws or damage.

• Be inspirational. Infuse style inspiration into basic product shoots to help customers envision themselves wearing your items. If possible, show the items on a model (even if that’s just you and a camera timer) wearing accessories to show how each item can be styled.

• Shoot in batches. “Dividing the stock into weekly collections makes it easier to manage as a batch process,” Naomi says. She does weekly “drops” on her site after measuring, prepping, and shooting a batch of vintage clothes.

• Work with the resources you have. When Naomi can’t shoot with models, she finds other ways to be creative, like styling vintage clothing on a dress form. “If styled with care, it can look really great,” she says.

• Don’t skimp on lighting. “I like using natural light, but that can be fickle,” says Naomi. Basic lighting kits and off-camera flashes can be relatively inexpensive and are a key component of your photography toolkit.

Your photography process will vary depending on where you’re shooting. Here are some considerations depending on your setup:

Shooting in an in-house photo studio

COAL N TERRY’s owners do all of their clothing photography in-house with a basic fixed studio setup, including a digital single-lens reflex camera (DSLR), tripod, simple lighting kit, and white seamless background. The setup is permanent, which means that the photography looks consistent on collection pages, even though the items may have been shot weeks apart.

Shooting at home

If you’re planning to sell vintage clothing from your house or apartment, a permanent studio setup may be unrealistic. In this case, be sure to keep your equipment stored in one place for easy setup and tear down.

Take note of tripod placement, camera settings, and lighting conditions so you can recreate the look each time you shoot. To cut down on set-up and breakdown time, shoot in batches (say, weekly or biweekly) rather than item by item.

Outsourcing photography

You may decide that your photo skills aren’t up to the task and decide to work with an existing studio. Do some upfront prep to maximize your studio time. That might mean planning outfits you want to shoot on models and organizing clothing on racks in the order you want to shoot them.

8. Set up your online store

You’re now ready to set up an ecommerce website to start selling vintage clothes online. Most ecommerce platforms have a free trial so you can play around before committing. Shopify offers a three-day free trial, then charges $1 per month for the first three months.

Here are a few things to consider as you build your online shop:

Visual design

When setting up your Shopify shop, you can easily customize your store design with your own branding without coding. There are several standard Shopify themes to choose from—some free and some paid—that you can tweak with colors, fonts, and custom navigation.

As you grow, you may choose to customize your site even more, like by adding custom graphics. If you need help with design, consider hiring a Shopify Expert.

About page and FAQ

The About page for vintage shop Justin Reed. Source: Justin Reed

In addition to your homepage and Contact page, don’t forget to create About and FAQ pages. The About page is where your brand story lives, and it tells your customers what you’re about (the aesthetics or decades you focus on, your inspiration, etc.). You can also share information about your mission and your sustainability statement, if you have one.

Additionally, don’t forget to include an FAQ page. This should clearly indicate that vintage items are used/worn and one of a kind. This is a great place to educate your customers on sizing, garment care, and how you evaluate condition. You may also use this page as a reference for shipping and customer service information, such as postal rates per country and your return policy.

Product pages

Product page copy is incredibly important for setting customer expectations when you sell vintage clothing. It can also improve search engine optimization (SEO) and minimize returns. Vintage clothes require more specific information than new clothing, like measurements and condition.

Here are a few things to keep in mind as you create your product pages:

• Search similar listings. If the label is missing, search for similar items online to see if you can establish your garment’s brand. In some cases, this will be an educated guess—do your best.

• Develop consistent sizing. Develop a steady system for sizing, as vintage sizing often differs significantly from contemporary sizing. Include waist, hip, sleeve, and chest measurements in both inches and centimeters.

• Create a glossary of terms. Define a list of terms to describe the condition of vintage and secondhand items, and use the same terminology consistently across your site. Create a condition chart or glossary and link to it from product pages.

• Include care instructions. If known, add fabric composition and care instructions to the description.

• Tell a story. If the item has a known history, share it on the product page. Maybe you sourced it from the estate sale of someone famous, or it’s similar to something worn on a red carpet.

Collection pages and navigation

Collection pages help organize your online store and keep it from looking like a rummage sale. Consider organizing vintage clothing inventory into collections by era, color, occasion, item type, or season. “We do specialty collections around seasons, holidays, and various themes,” says Naomi. Organizing collections can also help with SEO and navigation.

Keep the customer experience top of mind as you design your site’s navigation. That’s what the team at Mote Agency, a Shopify partner focused on website design, did as they created the site for the luxury secondhand store Justin Reed.

“This is a luxury resale website, so there are a lot of one-of-a-kind products,” says Mote founder Sara Mote. “Being able to drill down and filter by a particular brand or a particular size is important for this client because there may be an item that is only available in one size.” Sara explains that there’s filtering on both collection and search pages, which ensure that customers can refine their search at every step of the browsing journey.

Justin Reed’s website features filtering options on search results. Source: Justin Reed

9. Sell vintage clothing on multiple sales channels

Having your own dedicated ecommerce site gives you full control over design, is helpful for reaching customers through organic search, and acts as a hub for your brand. Selling beyond your ecommerce site, however, can help you reach a wider audience. Here are a few options:

Online marketplaces

There are multiple online marketplaces, like Etsy, Depop, eBay, Poshmark, and Vestiaire Collective, where you can sell vintage clothing, and the good news is that you don’t have to pick just one. Through Shopify Marketplace you can integrate Etsy and eBay into your ecommerce site for streamlined selling.

Just keep in mind that you’ll be on the hook for listing fees and transaction fees when you make sales on marketplace platforms.

Take a look at the different listing and transaction fees here:

	Listing fees	Transaction fees
eBay	No listing fees if you list <250 products per month	13.6% on sales < $7,500 + 30$ (for orders < $10) or 40$ (for orders > $10)
Etsy	20¢ per product every four months	6.5% of sale price; 3% + 25¢ payment processing fee
Depop	No listing fees	No selling fees for US and UK buyers + 3.3% + 45¢ payment processing fee (10% selling fees + regional payment processing fees for sellers located elsewhere)
Poshmark	No listing fees	$2.95 for products < $15; 20% for products > $15
Vestiaire Collective	No listing fees	10% selling fees or $10, whichever is highest + 3% payment processing fees; items must be priced at $18 or higher

In person

If you don’t have a dedicated retail space, look for other opportunities to sell in person, like at local clothing and vintage markets or at pop-up booths at festivals.

“Mixing online with in-person events and vintage markets was a great way to bridge the gap with local customers, move product, and make new connections,” says Naomi.

Putting a face to your online shop can help customers remember your brand. The next time they’re in the market for a vintage gem, they might just look you up.

10. Market your vintage clothing business

There are several ways—some paid, some organic—to get the word out and attract customers to your store. Here are some marketing strategies to consider:

Social media marketing

COAL N TERRY grew their business on social media without spending money on formal advertising. They relied on shoutouts from celeb or influencer partners and user-generated content (UGC) in the form of customer photos.

This type of interactive marketing can serve as a form of social proof. When potential customers see that other people love your products and follow your brand on social media, they might be more inclined to make that first purchase.

View this post on Instagram

A post shared by COAL N TERRY VINTAGE ® (@coalnterryvintage)

Social media platforms like Instagram and TikTok are also great ways to show how to style your products and highlight new items. With new items arriving constantly, COAL N TERRY uses Instagram to show them to customers right away.

Additionally, you can use social media to showcase your brand personality and engage in brand storytelling. You can do this through posts on everything from how you started your business to behind-the-scenes videos showing what you do in a day.

Email marketing

Email marketing encompasses everything from automated abandoned cart reminders to sale announcements to newsletters. Email marketing helps you get the word out about what’s going on at your store, but it’s also a great way to reward loyal customers. For example, you might segment your email list and give repeat buyers early access to new collections.

To create a robust email marketing strategy, you’ll probably want to send multiple types of messages, which you can do quickly with templates in a platform like Shopify Email. One especially helpful way to connect with customers, however, is to send a regular newsletter.

“The weekly newsletter is successful in driving traffic to our new arrivals,” says Naomi, who uses email marketing as a way to communicate when new products have dropped. You can also use newsletters to provide valuable content for your subscribers, like historical deep dives into your pieces or personal musings on current fashion trends.

Organic search and content marketing

When building your site, invest time in organic marketing strategies. Understanding SEO and how to use it to send organic traffic to your site is a great way to grow your business when you’re on a budget. That means considering the keywords and search terms your customer might be using to find you.

You can also drive traffic through your site with content marketing. Create blog posts or short videos that answer questions, offer practical advice (like how to care for certain fabrics), or weigh in on trending topics (like recent red carpet outfits). Relevant, consistent, and timely content can help you build an audience and gather email leads.

Loyalty programs

You’re in a great position as a vintage clothing reseller to have a revolving door of new and unique items constantly hitting your site. That means there will always be something to bring existing customers back. Consider setting up a VIP or loyalty program to reward your most consistent customers.

11. Set up a shipping and returns strategy

Setting up a shipping strategy means deciding where you’ll ship to, the carriers you’ll work with, the rates and options you’ll offer to customers, and how you’ll handle returns for your vintage clothing business.

If you’re using an ecommerce platform like Shopify, you can use in-platform shipping options to receive discounted rates, print pre-made shipping labels, choose shipping insurance (up to $200 per package), and more. Online marketplaces also streamline the shipping process for you, providing you with pre-made labels that you can quickly print and add to your packages.

Make sure to pay attention to your packaging, too. Creating branded product packaging, like bags featuring your logo, can help you solidify your brand identity. Make sure to invest in sturdy boxes, bags, and tape to prevent any damage during transit.

You might also consider adding personal touches like handwritten notes in your packages. Little extras tucked into boxes can inspire delight in your customers and get them sharing their experiences with friends and online. It can also show your customers you care, which can help you build brand loyalty.

Lastly, sustainability is something more and more consumers are considering as they shop. If you’re attracting customers interested in the sustainable nature of vintage, you can take it a step further by using sustainable packaging for your shipping.

Build a future with looks from the past

Now that you’re armed with everything there is to know about selling vintage clothes online, is it still the right business for you? The key to success is a healthy balance of born-with-it good taste and a viable niche, mixed with great curation, presentation, and branding. If that’s you, it’s time to count down to your grand opening.

“Be one with the hustle!” says Naomi. “It’s truly a labor of love and requires a lot of attention and energy, as well as a genuine affinity for customer service.”

Feature image by Pete Ryan

Sell vintage clothing FAQ

What strategies are effective for selling vintage clothing?

Effective strategies for selling vintage clothing include leveraging social media to showcase unique pieces, investing in content marketing, and building a strong online presence through your own ecommerce site or marketplaces like Etsy or eBay. High-quality photography and detailed product descriptions highlighting unique features and history can also help you sell vintage clothing.

How do I sell vintage clothing?

Selling vintage clothing is easier than ever, with multiple ways to get old finds into the hands of new customers. Source vintage clothes from thrift stores, auctions, or wholesalers. Then, set up your own online store and market to your target audience.

What is the best place to sell vintage clothes?

The best places to sell vintage clothing include online marketplaces like Depop, Etsy, and Poshmark as well as dedicated ecommerce sites like Shopify, which afford you more control over your customer experience and design and let you avoid transaction fees.

Is it worth selling vintage clothes?

Selling vintage clothes online or in a retail store can be a profitable business. Invest time into building a solid brand, finding a niche, and using marketing strategies like content marketing and social media marketing. Also, be sure to price your clothing items in a way that accounts for your expenses and profit margin.