Owing to the pandemic, consumer purchase behavior has changed forever. Most of us today choose to make our day-to-day purchases online, instead of walking into physical stores.
While this has given rise to an ever-expanding ecommerce industry, it has also brought forward the need for businesses to explore online marketplaces in India and selling sites to reach their target audience.
If statistics are to be believed, B2C marketplaces are estimated to reach about $3.5 trillion in sales by 2024. In addition to the same, 47% of digital purchases across the globe actually happen via online marketplace platforms. Some of the reasons for this increasing number includes the ease of making purchases and the trust consumers have on these marketplaces.
If you’re a business in India looking for ways to sell online, we’re going to make the research simpler.
Whether you’re a DIY enthusiast who wants to sell art online, a thrifter with a collection of vintage jewelry or branded clothing, a baby products, health and wellness brand, or a home decor enthusiast who’s really good at product curation or feng shui, here’s a list of all the top online selling sites and marketplaces in India that you can list your business on to sell products.
Best online selling sites and marketplaces in India
- Build an online store
- Paytm Mall
- Facebook Marketplace
1. Build an online store
The number one channel you should be making use of to sell online, is your own website. It’s the only way you will be able to establish a brand that stays on top of a consumer’s mind, making a place for itself instead of continually competing with other businesses that sell the same or similar products.
Starting an online store may seem like a challenging task. But with ecommerce platforms like Shopify, you will be able to take your business online in no time using an easy-to-use editor and features to build an online storefront.
Another benefit of starting your online store is that you will have complete control over the revenue you make. You will not have to part with the profits in terms of the commission fees you will otherwise have to give online marketplaces.
Amazon is one of the top online marketplaces in India that a business must explore. Owing to its global reputation and years of presence in the market, Amazon is one of the most trusted online selling websites even in India. You can sell something as small as feng shui items to items as big as electronics on the platform.
Listing your products on Amazon requires you to create a seller profile that gets verified by the ecommerce company. Once verified, you can list your products alongside detailed descriptions and images to start selling. The good thing is that they give you the option of taking care of fulfillment and we all know how fast that is considering their reach.
Their commission fees vary based on the product category and start at 2% of the sale amount.
Flipkart is another popular online marketplace to sell products in India. This marketplace has become a household name owing to its Indian origin and similar to Amazon, houses vendors across all product categories - be it fashion and apparel, health and wellness, beauty and cosmetics, furniture and more. It’s also a great platform to resell products like vintage jewelry or limited edition apparel collection from brands.
They too require you to create a seller profile for verification, followed by listing products in the format they offer. Their commission fees vary based on the product category and sub-category.
Flipkart offers shipping services as well to sellers, but the costs are calculated based on the product weight and pincode. You can learn more about their fees structure here.
Snapdeal is another one of the top online marketplaces with an Indian origin. It’s again a marketplace where you can sell products as small as stationery items to home decor and furniture, owing to its wide target audience and customer base.
To sell on Snapdeal, you need to register your business on the platform and list out your products. They let you manage the orders received via their own portal, and also offer shipping services at additional costs.
Their commission fee varies depending on the type of product you sell and the selling price. You can find more details here.
5. Paytm Mall
Paytm is an online payments wallet with over 450 million registered users in India. Since the payments app is so commonly used for day to day purchases, they set up a marketplace called Paytm Mall to give brands an opportunity to sell to their users.
To get started on the online marketplace, you need a verified Paytm account. You can then list out the products you want to sell along with the deals you’d like to offer to Paytm users for free.
Paytm charges a nominal commission on the sales you make through their channel, which may vary based on what you sell. You can learn more about the signup process and fees here.
Myntra is one of the leading fashion and lifestyle online marketplaces in India. The platform has recorded over 40.59 million monthly visits, of which 91.12% are from India itself.
Now Myntra allows only business entities to list products on their marketplaces. This means if you’re an individual, you do not get access to their platform and require owning a legally registered business to sell on it.
While there are no seller fees for registering with them, depending on the product category and brand, Myntra charges a flat commission of 4-5%. You can learn more about their marketplace program here.
IndiaMart is one of the leading online marketplaces in India with over 10 crore registered users on the platform. They have been reported to hold almost 60% of the market share when it comes to selling through online marketplaces in India.
Whether you sell to customers or to businesses, IndiaMart is a go-to marketplaces for all ecommerce business models. You can sell anything from medical essentials, clothing and apparel, packaging, fabric and more on the marketplace. It’s also a great platform to sell thrifted products or resell items you no longer need.
To sell on IndiaMart, you’re required to create a seller profile which is then verified before you list out products. You’re required to list a minimum of 3 products/ services for your free listing page. They do not charge any commission or transaction fees on the sales you make. You can learn more about it here.
While you may not think of eBay as a popular online marketplace in India, statistics report that there are over 30,000 merchants that sell to 2.1 million shoppers annually through their marketplace.
To sell on eBay, you need to sign up for a seller or a business account on the platform. Once verified, you’re required to list out your products in the format they provide. You can sell art, vintage jewelry, baby products, and even second hand products on the marketplace.
Your first 250 listings each month are free, after which they charge a $0.35 insertion fee per listing. They also charge 10-15% of the final value once your item sells through their marketplace. You can learn more about it here.
Shopclues is another online marketplace in India that businesses can explore to list their products. Their marketplace reports empowering over 75,000 merchants selling over 10.5 million SKUs on the platform. With a wide user base, it gives merchants an opportunity to reach customers in the remotest corners of India.
The marketplace is again well-suited to sell any type of product - from home decor, kitchenware, fashion and apparel, and more, there’s a place for all types of businesses.
To sell on Shopclues, you need to register for a seller account on the marketplace, which is followed by a verification process. Post which, you can list out the products you want to sell on the platform with detailed descriptions and pricing.
Their commission fees are based on the ‘pay when you sell’ model and vary based on the product you sell. It ranges from 6-10% or higher based on the product category. You can learn more about it here.
Pepperfly is an online marketplace for only home decor and furniture products in India. They’re a home grown brand that enables merchants and vendors across India to list products in this specific niche to sell to their target audience online.
To sell home decor and furniture online on the marketplace, you’re required to sign up for a seller account on the platform. After your account is verified, you can list out your products using their dashboard.
They provide shipping services to over 1000+ cities as well to make fulfillment of orders simpler. Their commission fees vary based on the product category, sub-category and selling price. You can learn more about it here.
11. Facebook marketplace
If your business has a page on Facebook, we also recommend listing your products on the Facebook Marketplace. With over 2.7 billion monthly users, Facebook Marketplace offers a huge opportunity for you to sell products online. Statistics also show that the marketplace has over 1.79 million active users.
Considering how the marketplace can be accessed by users over the age of 18 years and above, you can be sure to reach a wide audience here. You can sell feng shui products, second hand furniture and home decor items, unused baby products, and more through this marketplace as it does not have too many strict business guidelines and lets users sell on the channel too.
Facebook does not charge any fees for listing products on the marketplace. Although they previously charged 5% per shipment. You can learn more about the fees structure here.
Etsy is another online site and marketplace where you can set up a business profile like that on Facebook, to list your products. It’s one of the most popular marketplaces across the globe, but is slowly finding its way in the Indian market - especially for products like art and craft, DIY products, and similar items.
To get started on the platform, you need to list your business - which typically starts at a listing cost of INR 15; post which you can list products for four months or until they sell. They also charge an additional 15% transaction fee on the purchases made via their marketplace. You can learn more about selling on Etsy here.
A comparatively new online marketplace, Meesho is another platform you can explore to sell a variety of products. They have businesses selling fashion and apparel, footwear, home decor and kitchen products, electronics and much more on the marketplace, giving even individuals an opportunity to sell to thousands of users.
They currently do not charge any commission fees on the sales you make through their online marketplace. But the process does require you to set up your seller profile and verify your account using government approved documents. You can learn more about it here.
LimeRoad is another platform similar to Meesho, but a little older in age. They too let businesses from different industries and categories list products on the marketplace, but is predominantly known for its fashion and apparel user base.
To sell on LimeRoad, you’re required to create a seller account on the marketplace. They take you through a verification process before letting you list products on the platform.
The online marketplace charges a commission starting from 2-20% of the sale you make through the platform, depending on the product you sell. You can get an estimate of the commission you will be required to pay using this calculator.
Which online marketplaces in India should you sell on?
The marketplaces you list your business on should vary based on who you’re targeting, the type of products you sell, the selling price of your products and your business goals.
But as a golden rule, we do recommend listing your products on online marketplaces and selling sites only after you have established an online store of your own.
While online marketplaces and selling sites give you access to an already established audience, it’s important to note that there is also a lot of competition on them. A consumer who makes a purchase from your brand through a marketplace is the least likely to remember your brand the next time they want to make a similar purchase - especially when they are presented by innumerable other options on making a search on the marketplace.
An online store ensures that only your products are visible to a customer at a given time. You’re never competing for consumer attention once they are on your website.
The ideal approach as seen by leading brands, is using the best of both worlds. Create an online identity for your brand with a storefront, but at the same time get your brand in the know-how by being present on the right marketplaces.
Ready to explore marketplaces?
Explore all Shopify apps for marketplace integrations to your online store.
People also asked
How many online marketplaces are there in India?
As of today, there are about ten online marketplaces available in India to help businesses sell online. The number of online marketplaces and selling sites are increasing as the ecommerce industry grows in this geographical area.
What are the 3 main types of online marketplaces?
Online marketplaces are typically categorized into three types, based on the target audience they address. This includes business-to-business (B2B), business-to-customer (B2C), and peer-to-peer (P2P), which is also referred to as customer-to-customer (C2C).
Where can I sell my products online in India?
The number one place you can and should sell products online is your own website. You can set up an online store with the help of ecommerce platforms like Shopify. Once you have an online storefront ready, you can also choose to sell products on online marketplaces Paytm, Flipkart and others.
What is the difference between eCommerce and online marketplace?
The main difference between marketplace and eCommerce is that a marketplace is a website that sells products from multiple sellers. On the other hand, ecommerce refers to selling products of a single vendor on a website to multiple customers.