The Heading

About

Business description

We're The Heading, a Shopify design and development studio in Dubai and India. We build beautiful stores that are designed to convert, then stay on to make them convert better. Four years, 100+ brands: new builds, redesigns, migrations and CRO audits.

An end-to-end engagement: we migrated Divas Mantra from WooCommerce to Shopify and set up the store for both domestic and international customers. The brand relies on high-resolution imagery, so conversion and speed optimisation were designed in from the start rather than added later. Close attention to design detail throughout makes this one of the projects we are proudest of.

We designed and launched Aurika's first website. The work began with competitor research and the brand's full category range, which shaped the UX of the homepage, collection pages and product pages, with the aim of giving every woman who visits a warm, confident introduction to the brand. We also set up their email marketing as part of the launch.

Colavita was already selling in India on Amazon and Flipkart when we built its first India website. The brief was a site that is D2C-friendly and easy to shop, yet more branded and more detailed than a marketplace listing. We led with storytelling and custom illustrations, and improved the brand's Amazon pages alongside so the experience is consistent wherever customers buy.

We have been Zouk's Shopify development partner for four years, working across front end and back end. Over that time we have delivered multiple rebrands, theme upgrades and theme customisations, speed and code optimisation on the existing theme, and custom apps, integrations and features built around how the business operates.

We have redesigned Haappy Herbs twice. The first redesign restructured the collections and the full site, and improved the conversion rate. A year later, as the range grew beyond skincare, the brand asked us back for a second round on a different theme, with a fresh look and feel and a shopping experience built for the wider catalogue.

A full redesign, from UX/UI concept to development. Amazon is a key market for Kolan, so the site was designed to complement it: a catalogue and a brand showcase that also supports customers who prefer to order through Amazon. The design draws on nature, moving from forest green to ocean blue, with custom illustrations that carry the idea through to the footer.