Plus partner


Active partner since July 2019

New to the directory|Open to work

Social links

Primary location

Grand Rapids, United States




Business description

With 30 years experience, CQL is the leading digital commerce agency bringing multi-disciplinary, holistic solutions that elevate customer experiences and drive business outcomes for D2C brands and B2B corporations.

Other services

Business strategy guidance, Store build or redesign, Custom apps and integrations, Ongoing website management, Logo and visual branding, Website audit and optimization strategy


Business to business (B2B), Clothing and fashion, Health and beauty, Home and garden, Jewelry and accessories, Sports and recreation

Featured work

Bauer | SFCC to Shopify migration

- 60% Revenue Increase
- 30% Order Increase
- 18% Conversion Rate Increase
- 14% Total Orders Increase Attributed to Search
- 2.6x Increase in Revenue Generated from Search
- 2.2x Higher Conversion Rate from Search

Award Winning Website
Bauer Hockey received the Marcom B2C Website Award for high achievement in innovation and imagination, recognizing outstanding design, branding, and content.
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Brighton Collectibles | Omnichannel Experience & Salsify PIM

Brighton’s vision of an omni-channel, consistent brand experience came to life on Shopify. With a stylish, elevated new look, a user-friendly commerce platform, and over 20 new integrations with 3rd parties like Salsify, Yotpo, Searchspring, Gorgias, and Avalara, Brighton unveiled a brilliantly crafted new customer-first digital ecosystem.
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Frye | Site Redesign on CQL's Shopify Blueprint

Already on Shopify, Frye collaborated with CQL to redesign their digital marketing experience, incorporating a brand refresh, new marketing platform partners ,and backend operational integrations. Frye’s new ecosystem allows their marketing team to take over management & growth of Frye’s website, expand marketing channels and site enhancements, and scale future brands on Shopify’s platform.
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Haworth | Global Furniture Manufacturer goes DTC

The new flagship store destination drives direct-to-consumer sales by merchandising Haworth’s products to small business and employees working from home. Storytelling and merchandising work hand-in-hand to bring product solutions to new audiences and to introduce customers to the storied Haworth brand.
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Escalade Sports | Unifying 15 Brands on One Cohesive Platform

By using Shopify as a common framework across brands, CQL could customize Escalade's growing portfolio of brands' websites with a common set of components and page structures. This framework provides a consistent user experience across brands, while offering a flexible UI to create unique design experiences, brand customizations, and features specific to each brand. 
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Stride Rite | SFCC to Shopify migration

Stride Rite’s website features a transformative redesign, a new navigation taxonomy streamlined for conversion, and mobile optimization. Its new tech stack is designed for future growth and stability, plus lower technical expenses, all while empowering the brand to focus on content, marketing, and acquisition to cultivate deeper relationships with customers.
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