Pipe17

About

Business description

Pipe17 is the AI-native Order Operations Platform that gives merchants control of their commerce operations. Its managed network connects selling, fulfillment, and back-office channels, and its modern enterprise OMS automates order, inventory, and fulfillment workflows.

Aterian (Nasdaq: ATER) connects 40+ selling points, including Amazon, Walmart, Shopify Plus, and TikTok Shop, to Acumatica ERP and four 3PLs. Automated order routing moves thousands of orders a day to fulfillment, while multi-location inventory sync, returns, and exception handling eliminate manual work. The team went live in under 90 days and reduced operational expenses by over $4M annually.

Follett Higher Education runs one of the largest Shopify POS deployments, spanning 1,100+ retail stores plus 1,700 online storefronts and 5.7M+ SKUs. Pipe17 replaced its 30-year-old legacy OMS and now coordinates orders across Shopify, NetSuite, 500+ dropship vendors, and its 3PLs, with StoreOps rolling out for ship-from-store and BOPIS. Go-live took under four months, 40% below services estimate.

e.l.f. Beauty (NYSE: ELF) runs its multi-brand commerce on Pipe17, the Order Operations Platform that unifies Shopify DTC and TikTok Shop across brands like e.l.f. Cosmetics, Well People, Keys Soulcare from Alicia Keys, and Hailey Bieber's Rhode. Pipe17 automated settlement reconciliation into SAP S/4HANA, ending a manual bottleneck that once took 20 to 80 hours per cycle.

Made In runs Shopify across the US, Canada, and UK on Pipe17, the Order Operations Platform that replaced its rigid legacy OMS. When a fulfillment partner forced a move six weeks before Black Friday, Pipe17 migrated inventory and stood up a new warehouse in under four weeks with no disruption. The team now makes changes itself with Pipe17 that once required months and a $50,000+ statement of work.

Black Rifle Coffee Company (NYSE: BRCC), the veteran-founded coffee brand, runs its Shopify DTC store with Amazon, Walmart, and TikTok Shop on Pipe17. Pipe17 unifies every channel and orchestrates thousands of orders a day into NetSuite, with high-performance processing built to absorb the brand's large end-of-month subscription drops.

Radial, a 3PL with 40+ years of experience, runs its clients' order operations on Pipe17's managed network. Pipe17 connects each brand's full set of sales channels, from Shopify to every marketplace, into Radial's WMS, and routes orders to the right fulfillment workflows. Brand integrations that took 8 to 12 weeks now take hours, an OMS improvement that lets Radial onboard clients 95% faster.