Softlimit
Service partner
4.9
(17)
Partner since December 2012
Price range for selected services
Starting from $2800
Contact information
Primary location
New York, United States
Languages
English, Spanish
About
Business description
Softlimit custom builds and optimizes websites for brands on Shopify & Shopify Plus. From personalized growth recommendations to purposeful design choices, we build intuitive and engaging online stores, designed to convert! We provide growth strategy and support as well
Plus Partner
Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.
Other services
Store build or redesign, Theme customization, Site performance and speed, Troubleshooting, Custom apps and integrations, Store migration
Industries
Business to business (B2B), Clothing and fashion, Jewelry and accessories, Pet care
Featured work
Polyvinyl Records
Softlimit migrated Polyvinyl Records from a legacy CMS to a unified Shopify store for both D2C & B2B. We designed targeted artist pages with merch, tour dates, and music videos and built a custom bundle feature for fans to shop. Within one week of launch, Polyvinyl Records is seeing improved real-time sales analytics with Shopify and seamless conversions of pre-order sales for their latest album rView featured work
Verb
Softlimit relaunched the Verb US & Canadian stores on our Core Theme in just 8 weeks, boosting page load speed by 52% immediately after launch. Additionally, as part of the project’s tech stack optimization, we integrated Rebuy on site for a staggering 69X ROI and 14% lift in AOV within first 30 days!View featured work
The Perfect Jean
Since launching The Perfect Jean’s original site in 2019, Softlimit has been a key partner in their rapid growth. With two website iterations, deep performance optimization, and an ongoing CRO and A/B testing program, we've helped drive continuous success. Now, with a third design refresh on the horizon, our collaboration continues to evolve, ensuring TPJ stays ahead in a competitive market.View featured work
Misen
Softlimit has been a trusted partner to Misen for the past eight years. During Misen’s early high-growth stage, Softlimit provided scalable landing page design services and A/B testing to optimize performance. Following a leadership change in 2024, Softlimit continues to play a key role in ongoing site improvements. With a focus on theme performance and lightning-fast site speed, we help maximizeView featured work
I and Love and You
Softlimit transformed new brand assets into a refreshed, mobile-first optimized design with a subscription-focused PDP, enhanced visual navigation, and brand education. Other agency efforts include ongoing accessibility compliance in partnership with Level Access, resolving critical issues month over month.View featured work
Rating4.9(17)
Overall rating summary
Ratings based on and
- (16)
- (1)
- (0)
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Reviews
Polyvinyl Record Co.
Quality of work
5Communication
5Softlimit are a valued partner to us. They listened to all of the specific and custom requirements we had and then custom built and themed our Shopify store and website to our exact specs and needs. We're continuing to work with Softlimit long term as our ongoing Shopify partner!
Service reviewed: Store build or redesign
v1 Distil Union
Quality of work
5Communication
5Ben and the team at Softlimit were super responsive when I reached out to them with a very random request. They were easily able to understand what our site needed, and completed the work quickly and thoroughly. Such a relief and a delight! I'll definitely reach out to them with future Shopify site fixes and updates. A+ :)
Service reviewed: Theme customization
Canal Plastics Center
Quality of work
5Communication
5Ben and Softlimit have been amazing to work with! As a business based around detailed custom-made products, it was no easy task to build a site that could fit our needs. Ben and his team rose to the challenge and created a beautiful and functional design that has received tons of positive feedback from our customers. They pushed the platform to the limit and were able to do things that we thought ...
Service reviewed: Custom apps and integrations
La More Design
Quality of work
5Communication
5Before we decided to work with Ben (Softlimit), we contacted more than 20 different companies/experts, but could not find the perfect match for our need. We are so glad that we chose Ben and it has been truly pleasure working with Ben and his team. Ben is extremely knowledgeable about shopify and quick in email responses. He discovers issues and resolves the problems without us asking him and ...
Service reviewed: Theme customization
Studio Four NYC
Quality of work
5Communication
5Working with Ben and the Soft Limit team has been an absolute pleasure. They prompt to respond and extremely knowledgeable about shopify. Ben completely re-designed to be both beautiful and functional with many customized details that were tailored to our needs. We will continue to work with Ben to grow our online business, we highly recommend working with Ben!
Service reviewed: Store build or redesign
Shopify merchant
Quality of work
5Communication
5Quick turn around. Job done perfectly
Service reviewed: Theme customization
Aurora Beauty
Quality of work
5Communication
5It was an absolute pleasure working with Ben at Softlimit. From the quick email responses to the high quality of the work done. We highly recommend Softlimit for your design changes needs!
Service reviewed: Troubleshooting
Fourlaps
Quality of work
5Communication
5They do excellent work. Very responsive. Very professional.
Service reviewed: Theme customization
AVIVIA ROSE
Quality of work
5Communication
5Ben is fast, responsible, put customers' needs first.
Service reviewed: Theme customization
NūSleep Bedding
Quality of work
5Communication
5Ben's initial meeting with us was very intricate as he went over different websites he had created as well as the different capabilities he could provide to us. His quote was detailed and clear. After signing on with Ben, he presented us a very straightforward timeline and a data portal through Mavenlink which made it extremely easy to collaborate on ideas and different aspects of the project....
Service reviewed: Troubleshooting