Football commerce

Football commerce without boundaries

Learn how a modern commerce platform can convert more checkouts, enhance the fan experience, and unlock new revenue streams

In this free guide, you’ll learn:


Dig into the biggest opportunities in sports retail — like meeting fans where they already are, from in-store and online to overseas and on social.

Case studies

Don’t just take our word for it. Learn from clubs and retailers seeing a 77% checkout conversion rate on mobile, and more.

Thought leadership

Exclusive industry insights on where football commerce is headed, from AI-driven operations to VR-powered fan experiences.

When you launch a new shirt, you want to be able to sell thousands within hours. The custom shirt builder is on every possible touchpoint throughout the game shirt journey.

Gauthier Vervaeke, Merchandise & Ecommerce Manager, Club Brugge

Why clubs and sports retailers are switching commerce platforms for more flexibility, innovation, and ease of use


average checkout conversion rate for Club Brugge after moving to Shopify


conversion rate increase after goalkeeper gloves brand T1TAN migrated to Shopify

Unlock winning strategies for football clubs with the ultimate sports commerce playbook