Illustration by Diego Blanco
Mobile commerce is fast becoming consumers’ preferred shopping channel. In 2023, retail m-commerce sales in the US hit $491 billion––and is expected to reach $558 billion in 2024, making up 7.4% of total retail sales. M-commerce is expected to make up 44.6% of total US retail sales in 2024.
And the trend is likely to rise, with 60% of American adults stating that mobile shopping is a necessity for online shopping convenience. But despite its potential, mobile shopping can be a slow and inconvenient shopping experience. Primarily because retailers don’t always know the best practices for making the most out of their mobile sites.
As more ecommerce businesses tap into using mobile sites, it’s becoming more important to lean into consumer preferences and expectations. And it’s become even clearer that mobile shoppers want a user-friendly, secure, and personalized mobile experience.
What is mobile commerce (m-commerce)?
Mobile commerce (m-commerce) is the process of buying and selling goods through wireless handheld devices like smartphones and tablets. Mobile commerce transactions can be for products or services including fashion items, business software, or consumer packaged goods.
M-commerce is a type of ecommerce that lets online shoppers make purchases without using a computer. Examples of mobile commerce include:
- Browser-based purchasing
- In-app purchasing
- Virtual marketplace apps
- Digital wallets like Apple Pay, Google Pay, and Samsung Wallet
In 2024, US retail m-commerce sales will account for 44.6% of total US retail ecommerce. This equates to over $558 billion. The release of new phone technology—including 5G—is accelerating the shift to mobile commerce. That, plus the fact society is mobile-obsessed and more dependent on digital devices than ever.
Here’s proof:
- On average, US mobile phone users will spend just 3 hours and 15 minutes per day on their phones in 2024
- 97% of young adults in a study with 537 students suffer from mild to severe forms of nomophobia (no-mobile-phone phobia—a fear of being detached from mobile phone connectivity)
- People with smartphone addiction have significant withdrawal symptoms compared to those who aren’t addicted
M-commerce vs. ecommerce: what’s the difference?
Ecommerce describes any form of buying and selling products online. Mobile commerce or m-commerce is a subset of ecommerce that describes purchasing or selling via mobile devices.
Desktop shoppers have different purchasing needs from those using smartphones. Ecommerce retailers either need a mobile-friendly website that loads on those smaller screens or a dedicated mobile app that customers can download to their device and purchase through. Smartphone ownership is on the rise, with 6.9 billion people expected to own a device in 2024.
Ten mobile commerce trends to capitalize on
There’s no doubt about it: your potential customers are already using their mobile device to search for products online. Fail to have a mobile commerce strategy in place and you risk losing revenue to a competitor.
Let’s take a closer look at 10 m-commerce trends and best practices we expect to see in 2024.
1. Brands will rely on ultra-responsive mobile site design
Despite the surge in popularity for mobile shopping, customers still face frustrating barriers. According to Forrester’s 2023 Retail Mobile Websites report, 23% of US adults said their screens are too small for shopping.
In the last quarter of 2023, smartphones generated 54.67% of global website traffic, and search engines are penalizing sites that don’t deliver seamless mobile shopping experiences. Google’s shift to mobile-first indexing, for example, takes the mobile experience of a site into consideration when determining where each page should rank—even if the searcher loads it on a desktop.
And if you’re concerned about your mobile loading times, Google PageSpeed Insights is the perfect place to start. It’ll show average loading times across mobile devices, with recommendations for fixing them. Aim for nothing less than a score of 100.
To stand out in a crowded marketplace, brands need to prioritize mobile-friendly designs that help customers find what they’re looking for. Fitness brand Gymshark is a great example.
After migrating from Adobe Comerce (formerly Magento) to Shopify, their online storefront—which generates the bulk of its £260 million ($349 million) turnover—meets mobile website design best practices, including:
- Large buttons that cater to big thumbs
- Fullscreen images to showcase the product in its best light
- Hamburger icons to toggle between the page contents and navigation bar
👉Read How Gymshark Outgrew Magento and Replatformed to Scale Internationally
And we can help you too. Our ecommerce platform has mobile commerce features—including a built-in mobile shopping cart, responsive theme, and push notifications. Your customers can shop anywhere, on any device.
2. More brands will turn to social commerce to sell
Social media has become central to our livelihoods, and our reliance on mobile devices fuels the addiction.
But these days, social media apps are no longer used just to chat with virtual friends. Some 9.3% of users sign into a social network to shop once a week. In 2023, Facebook was the top social platform for shopping in America, with 20.6% of online shoppers stating they use it for this purpose.
That’s why you must invest in a social promotion and advertising strategy to increase mobile traffic and conversions on native social selling channels, including:
One-third of the brands we surveyed expect to increase social media marketing to drive company growth over the next few years. Platforms like Instagram and Facebook have their own livestreaming options. To cater to both the shopper and the merchant, each feature allows brands to link directly to the products they’re talking about.
The success of your social commerce strategy hinges on the direction you’re pointing social shoppers to. In most cases, linking directly to the product in question delivers a better user experience.
“With people spending more time online on their phones in the pandemic, I believe social commerce will only become more mainstream, particularly on Instagram and TikTok, the millennial and Gen Z favorites,” says Alice Tam, owner of Soft Dough Co. “As brands, we want to reach them where they are. In-app shopping will become streamlined, turning apps like Instagram into as much of an m-commerce platform as it is a social media tool.”
Take it from Glamnetic, a DTC beauty brand that sells products through its online store. Their CEO, Ann McFerran, hosts regular livestreams through social media that show audiences how the products work and their differentiators from comparable products. This was the foundation of “the Glam Fam” community.
Now, Glamnetic invites influencers to host Facebook livestreams. Each influencer demonstrates how to apply the magnetic lashes, with attendees receiving a coupon code to redeem on their first purchase.
“We already have a head of live shopping and she’s setting up multiple Facebook Lives on a daily basis,” Ann says. “We’re on the precipice, and so we’re strategizing: how can we continue to improve and get even more revenues through that platform?"
3. One-click ordering will become more popular
Not to be melodramatic, but mobile ecommerce flies or dies at the checkout. If only a small percentage of your online sales are coming from mobile users, you may need to refine your checkout process.
Start with the golden rule: less is more. The average documented online shopping cart abandonment rate is 70.19%, with a significant portion of abandonments due to a "too long/complicated checkout process."
In 2024, retail brands that want to encourage more mobile shoppers to complete their purchases need to prioritize fast and easy one-tap checkout. Shoppers should be able to hit the Buy button without needing to fill in endless form fields.
Here’s where we turn to a few in-house advantages from Shopify. Ideally, once a user enters your mobile-checkout process, they should be presented with mobile-first payment options that let them purchase in a single click. On Shopify, you can do this through:
- Shop Pay
- Apple Pay
- Android Pay
- PayPal
- Amazon Pay
Include only those options that are most popular among your existing customer base. But remember, this doesn’t mean you should skip traditional logins and credit cards as long as those methods have proven themselves as attractive to mobile shoppers.
Take Urban Planet as an example. Their mobile checkout offers an express checkout option: a choice between PayPal, Apple Pay, or Shop Pay. Check out this image, which showcases the traditional checkout process of entering billing and shipping information manually.
Shopify Scripts—which lets you customize and personalize the entire cart-to-checkout process—can be used to show, hide, reorder, or rename payment methods during checkout based on products in the cart, customer group or tag, a customer’s shipping address, or a customer’s device type.
These express checkouts are so shopper-friendly that orders made using Shop Pay checkouts have a 1.72 times higher checkout-to-order rate than those going through regular checkouts. This rate increases even more—to 1.91 times higher—for mobile users.
Lastly, dynamic checkout flows offer your mobile customers the ability to check out single products directly on a product page. The code recognizes their preferred payment method (such as Apple Pay) and displays a simple CTA button for people to purchase in just one click.
Some of the key benefits of installing a dynamic checkout button include:
- Accelerating mobile conversions by reducing the number of steps to complete a purchase
- Delivering a personalized mobile checkout experience by serving up your customers preferred payment method or wallet
- Capturing customer intent earlier with a custom checkout button, which appears directly on the product page and circumvents the need to add a product to the cart first
4. More consumers will shop via mobile app
Unlike ecommerce websites that are sometimes optimized for mobile, retail apps are specifically built for smartphone screens. That usually makes them easier for shoppers to navigate and find what they’re looking for.
UK clothing retailer ASOS is a great example of a retailer leaning into mobile apps to make sales and engage customers. One of the first big players to launch a retail app, the brand explains that most of their sales are done through the platform. In 2022 the retailer posted £3.93 billion revenue in 2022, a 0.5% increase YoY.
These apps not only help brands make more sales but also help increase product and brand awareness. More US shoppers are using their mobile devices to conduct product research. According to Insider Intelligence, 72% of American adults use smartphones to do price comparisons while shopping in-store.
5. AR shopping will become more mainstream
Augmented reality (AR) has come a long way in recent years. What once felt like an expensive investment is now accessible to most medium-sized to large companies.
One technology advancing faster than others is virtual fitting rooms. Shoppers can use their mobile devices to livestream their body. Augmented reality places a 3D model over the livestream so shoppers can see what the product looks like.
Allbirds’ mobile app, for example, lets customers try on shoes in the comfort of their own homes. Gunner Kennels uses Shopify native support for 3D models and AR to reduce return rate by 5%. You can see in their product page screenshot here, shoppers can view products in 360-degree mode to get a feel for what it looks like in real life.
Not only is it more likely to combat high return rates (since most happen because the product looks different in person), but the immersive shopping experience makes m-commerce fun.
👉Read Gunner Kennels Used 3D/AR to Reduce Returns 5%, Boost Conversions 40%
6. Brands will tap into zero-party data to personalize offerings
Online privacy is a growing concern for consumers. It’s a large enough worry that governments are making it easier for mobile shoppers to browse the web in private mode. For example, Google long weighed blocking third-party cookies by 2024. And although that plan has since been scrapped, users everywhere are still increasingly wary about how their data is used.
With all that said, the data DTC brands can collect from their customers is becoming more limited. One way to combat that is by producing zero-party data—information offered voluntarily by your customers.
Jones Road, which sells clean beauty products through its DTC store, uses a “find my shade” quiz to collect zero-party data. Visitors to their mobile site are asked to answer questions about their skin type and makeup preferences. The end result is a personalized product recommendation and Add to cart button.
Octane AI reports that Jones Road spends $8,000 on TikTok advertising that drives potential customers toward the quiz. But it’s an investment that pays off: the “find my shade” quiz increased the brand’s average order value from $60 to $90, boasting a 16% conversion rate.
If you’re facilitating m-commerce through your mobile app, use this third-party data to send push notifications and get users spending more time shopping through it. They’re notifications that show on customers’ smartphones, usually announcing limited-time sales, promotions, or launches.
Shop app uses push notifications to drive shoppers back to a merchant’s mobile website. Users can get automated messages when their order has shipped, special discount codes to encourage repeat purchases, and invitations to join a retailer's customer loyalty program.
While push notifications can be effective, customer sentiment toward them can quickly change. Almost three-quarters of app users say push notifications feel spammy if they receive too many. Half tune out when they receive push notifications with clickbait.
7. Mobile chatbots will serve more online shoppers
Emails are a tried and proven way to encourage customers, through reminders and special offers, to buy the items they left behind in their checkout cart. But chatbots are quickly gaining ground in this area—either in conjunction with or instead of emails.
According to Finastra, chatbot integration in mobile banking apps will be the dominant channel for chatbot-driven customer communications, accounting for 79% of successful interactions in 2023. What’s more, 265 billion customer support requests are made every year, and it costs businesses a whopping $1.3 trillion to service them. Ecommerce brands leaning into chatbots are following their customers’ preferences. Customers are finding them so helpful that, by 2027, global chatbot revenue will exceed $454 million.
Gymshark is one retailer using chatbots throughout all stages of the mobile shopping experience. Their website chatbot begins by giving shoppers the option to choose what they need: events, news, messages, or help. When clicking the messages option, visitors are greeted with a window and options to prompt Gymshark’s chatbot. They can ask it questions related to returns and refunds, delivery, or technical issues.
Depending on what option people tap, Gymshark’s chatbot will respond instantly. If someone needs help from a human, the chat window clearly states they can expect a reply within 30 minutes.
8. Brands will use better omnichannel integrations
Mobile commerce lies at the heart of an omnichannel retail strategy—especially one that spans both online and offline. In a 2022 Salsify report, respondents from the US, UK, Germany, and France reported they engage on at least 11 different touchpoints. Plus, 70% of customers spend more on brands with a smart omnichannel strategy.
In a perfect world, you need to be everywhere. Work to combine your online-to-offline (and back again) shopping experience with click-to-mortar incentives. They align your in-store experience with mobile shopping using technology:
- QR codes
- Mobile-specific comparison pages
- Geo-fenced SMS coupons
Many companies are also turning to mobile-enabled in-store checkouts and mobile wallets for customers who have been pointed to their store by a mobile device. Long lines in-store can be a major drag. Mobile point-of-sale (POS) devices—like PayPal, Square, and Shopify POS—offer an easy-to-use and cost-effective mobile ticketing solution.
From ease and cost perspectives, there are no clear-cut answers. For NFC, you’ll need to get new terminals to have support. In most cases, the price of the terminal stays the same or you pay a premium that’s around $50. Bulk pricing also brings down costs.
The lowest barrier to entry? Buying online and collecting in-store (BOPIS). The global BOPIS market is expected to reach $666 billion by 2028, an increase from $345 billion in 2022. We also find that nearly half of consumers add additional items to their pickups and the majority of BOPIS customers make unplanned purchases while picking up their preordered online products.
Retailers offering this service is a big win, since they get sales online and offline. One retailer offering this service and seeing success is tokyobike. Juliana Di Simone, tokyobike’s advisor and partner in America, explains how customers also do the reverse of clicks to bricks. Prior to Shopify POS, “You would come in, try our test rides, fill out a form, and the information would just sit there until you came back,” she says.
“Now, with Shopify POS, we can easily email a cart to a customer with the bicycle model you tested, which size you need, and you can think about this at home. We send that cart to a customer and, very often, those customers end up placing an order.”
9. More shoppers will use voice search to find products
Voice assistants and smart speakers like Apple’s Siri and Amazon’s Alexa have been around since 2011. Steadily growing in popularity over the years, the way people use voice search is shifting.
Initially, people used voice assistants to ask things like weather-related questions, location directions, or to play music. But voice search has now filtered into the ecommerce market.
In 2022, 27% of US consumers made online purchases using voice assistants. And it was expected that voice commerce would grow to $20 billion in 2023. Projects show it’ll grow to $164 billion by 2025.
A significant portion of shoppers use voice assistants for product research. In 2023, 58% of US smartphone users used voice to search for information about a product or service. Customers also use voice search to track packages, provide feedback, and reorder items.
Brands should aim to make not just their sites voice-search friendly but also their apps too. Consider how you can optimize product detail pages for consumers’ voice search commands. For example, people usually ask voice assistants questions, so try optimizing your website to answer questions like, “What’s the comfiest pair of gym leggings?”
10. Mobile accessibility will lead design changes
Many state and federal laws in North America and Europe are becoming sensitive to the needs of people with disabilities. Large enterprises and SMBs alike are facing Americans with Disabilities Act (ADA) and Section 508 lawsuits.
Unfortunately, the majority of the mobile web is not built with accessibility in mind. Many sites even prohibit users from taking advantage of the accessibility or personalization features of modern smartphones.
Increasing a site’s accessibility helps website visitors do what they came to do. Things to check on mobile include making sure text is large enough to read and buttons have enough space from other clickable items.
“Check that important content isn’t only visible when a user hovers over an item, as users can’t hover on mobile. Mobile use may be an indicator that a user is multitasking—looking after a child, watching TV—or on the move. Accessible sites help all users complete tasks on a site, increasing the likelihood they’ll complete a purchase,” says Dave Smyth, an independent UX/UI designer.
Shopify’s Liquid template technology allows store owners to add accessibility features directly from their store’s back office. Shopify Partner Rightpoint advises that businesses engage in accessibility exercises to ensure compliance—as well as avoid litigation—as part of their IT and mobile marketing calendar.
According to Rightpoint, web developers can use Aria attributes to let browsing platforms know that accessibility features are enabled on a site. These attributes can be added to plain HTML, which essentially tells the platform: “If you’re looking for where to start with accessibility, here I am.”
This goes a step beyond plain old semantic HTML, which describes the type of content and details its purpose.
For screen readers, the most important element of site design is the ability to maintain focus. When a link is clicked and displays a modal window, for instance, the focus should be moved to that modal.
Once dismissed, the focus should then be returned to the prior link or text area from which it was stolen. Rightpoint doesn’t advise removing modals altogether—instead, they suggest retailers consider whether using them is necessary or common practice, and approach them with accessibility in mind.
By replacing iconography with simple text instructions, mobile users can benefit from the smaller page sizes.
Plus, by implementing common keyboard navigation techniques to menus, web crawlers such as Google can understand and prioritize navigation structures on your sites. Another best practice is using browser plug-ins to test out designs that emulate common color blindness.
With these plugins, you can find potential issues with conversion, such as drawing attention to your calls to action. Begin by performing a quick check of your site. There are many tools online to test simple ADA guidelines like font size and colors, including:
To learn more, you can read about the ADA’s guidelines. After performing a quick self-assessment, reach out to a knowledgeable Shopify Partner agency like Rightpoint to continue the conversation about a UX audit and accessibility primer.
Four types of mobile commerce
Mobile commerce doesn’t just mean using mobile-friendly websites. It also means tapping into other technology. Here are the four main types of mobile commerce:
Mobile payment applications
Shoppers download mobile payment apps to their smartphones. People can either send money to their family and friends or pay for goods and services. Some examples of these popular payment apps include:
- PayPal
- Venmo
- CashApp
- Zelle
Most mobile devices have a built-in card storage feature, such as:
- Apple Pay
- Samsung Pay
- Google Pay
They work using the same near-field communication (NFC) technology that powers other types of virtual payment, like contactless cards.
In 2026, the share of digital wallet usage for global online payments is expected to grow to over 54%. And usage of mobile wallet apps like Apple Pay and Google Pay is expected to double between 2020 and 2025 in North America, with Asia’s market size being significantly larger.
Mobile commerce apps
Smartphones give users the luxury of opening a browser and purchasing anywhere. But being on the front page of a potential customer’s smartphone—without forcing them to open their browser and find you—is possible with a mobile commerce app.
Insider Intelligence found that in 2022, global consumers spent 12% more time on m-commerce apps than in 2021. Another report shows that consumers were expected to spend 50 billion hours in shoppings apps in 2023.
Here’s a look at how Q2 2023 turned out for Android mobile shopping apps:
Active users for each platform during this quarter were:
- Temu: 10 million active users
- SHEIN: 2.8 million active users
- Walmart: 6.6 million active users
- Amazon: 9.5 million active users
- AliExpress: 1.9 million active users
Brands like Allbirds have invested heavily in their own mobile apps.Once a user downloads an app to their smartphone, they can scan your product catalog, purchase an item, and track their order without leaving the interface. Mobile commerce apps also have the additional benefit of sending push notifications to people who’ve downloaded it (so long as you’ve got their permission to do so).
Features such as loyalty programs (63.4%) and exclusive offers (62.5%) are considered the most valuable to US consumers, indicating that retailers are focusing on adding value to their mobile apps. But investing in apps can be expensive and time-consuming––that’s why platforms like Shop exist to solve that problem.
Customers already using the Shop app can follow their favorite brands inside the mobile app. If they see a product they like, they can click the link and purchase the item through a retailer’s website. Just one more click and their order is confirmed. The Shop app can also help customers find your brick-and-mortar store in their local area.
Social commerce
Social media platforms have global audiences in the billions. TikTok, the second-most downloaded app and a projection to reach 107.8 million in 2024, triggers users to spend 3.8 billion in 2023.
But it’s not just virality that social media apps can give to online retailers. Most are evolving to facilitate social commerce so their users can buy products from third-party retailers without leaving the app.
TikTok allows businesses to integrate inventory and overlay products on livestreams. Instagram launched the Shopping tab as a way for their users to explore new products. Facebook pushes retailers to use their built-in storefront. Pinterest uses buyable pins to promote items for sale.
Because of the development of mobile apps, US retail social commerce sales are expected to pass $100 billion in 2025, representing a 22.4% growth from 2024’s forecast.
QR codes
QR codes are small square graphics shoppers scan in-store using their smartphones. Each code is unique to a specific landing page.
If you have a Shopcode at the checkout desk in your brick-and-mortar store, for example, you can direct shoppers to a personalized in-app checkout page. You can also add them to product packaging for customers to make repeat purchases via their mobile phones once a previous order has been delivered.
Either of these options pairs QR codes with other types of mobile commerce technology, including mobile banking, digital wallets, or applications.
Benefits of mobile commerce
Mobile commerce is shaking up the retail landscape. With good reason too––here are the top five benefits of mobile commerce:
Mobility
M-commerce lets smartphone users make purchases while they’re on the go. There’s no need for a desktop or laptop. All shoppers need is internet access via their mobile devices and they can make purchases with a few taps on the screen.
And instead of relying on debit cards to make payments, shoppers can use mobile wallets like Apple Pay and Samsung Pay in-store to complete transactions.
Better customer experience
Don’t underestimate how important web design can be for generating sales. After Swiss Gear improved their website (particularly for mobile devices, which was a primary user), they saw a 132% increase in online revenue year over year (YoY).
Plus, 15% of US adults are mobile-only—meaning the only internet-connected device they use is a smartphone. An m-commerce strategy helps you reach them, almost certainly delivering a better shopping experience than no experience altogether.
Security
Mobile commerce has more security capabilities than ecommerce websites. Traditionally, online shoppers have relied on credit cards for purchases that are susceptible to fraud or theft.
Mobile wallet users now have access to other security measures including:
- Two-factor authentication
- Multi-factor authentication
- Biometric authentication (fingerprints, retina scans, or face ID)
Capture omnichannel shoppers
Modern-day shopping experiences aren’t linear. Social media, mobile apps, email, browsers, live chat, in-store visits, and everything in between are thrown into the mix.
According to Think with Google, a global survey reveals that 56% of in-store shoppers use their smartphones to research items and shop for products.
Catering to omnichannel shoppers and factoring in local search are smart best practices for retailers blending physical commerce with pre-purchase mobile touchpoints.
Herman Chavan, founder of Brik + Clik, says, “The future is neither ecommerce or retail. It’s just commerce. So the question becomes, ‘How do you symbiotically integrate both channels?’”
Location-tracking features
Ecommerce sales have limited location tracking capabilities because of the devices’ non-portable nature. But m-commerce apps can track user locations by tapping into WiFi and GPS technology.
As a result, m-commerce apps can deliver personalized recommendations and location-specific products to shoppers. For instance, push notifications could allow local retail businesses to offer personalized discounts to specific customers in target areas.
Mobile commerce examples
As you consider how your retail brand can maximize your mobile presence in 2024 and beyond, take a look at these five mobile commerce examples:
Emma Bridgewater
British home and kitchen brand Emma Bridgewater experienced the impact of going mobile.
Improving mobile experiences was one of their greatest priorities when replatforming. They changed the layout of mobile product pages and streamlined mobile checkouts.
The result? Emma Bridgewater saw a 32% increase in mobile users, contributing a 13% uplift in mobile revenue. Those changes lead to a record-breaking £190,000 ($255,000) sales day immediately after migrating.
“It looks much better than our old site did on mobile, and it functionally works much better. It feels like we can do much more now, and Shopify Plus can help us make it even smoother,” says Samantha Marsh, ecommerce manager of Emma Bridgewater.
LOOKFANTASTIC
LOOKFANTASTIC is a beauty retailer that doesn’t go the traditional route with its mobile app. David Gossage, SEO manager at LOOKFANTASTIC, explains, “Mobile visitors tend to be higher up the conversion funnel. This means that they may convert less, but they read more.
“With a world of information at their fingertips, [shoppers] will research a product before buying it and will absorb the content and may visit other sites to do so. Providing premium content within easy reach from your mobile site or app will not only aid the user journey when making a purchase, but can also drive more traffic via organic search.”
Because of this, LOOKFANTASTIC uses their mobile app to deliver exclusive digital content to their shoppers. David reports this tactic keeps “users engaged, even when they are not currently shopping.”
Olipop
Olipop is a CPG brand that sells healthy soda through their DTC store. “Our website is fully optimized for our mobile customers,” says their ecommerce manager Melanie Bedwell. “It’s extremely easy to navigate as well as purchase our products.
As visitors browse their mobile storefront, they see large Shop now buttons immediately. And if they continue scrolling, they’re presented with opportunities to purchase products, alongside other offers like subscriptions and blog content.
Melanie says, “You’ll still see our scroll bar at the top of the screen highlighting the benefits of becoming a subscriber, as well as our referral offer that stays on the screen as you continue to scroll. It’s imperative that you optimize your site for mobile customers to increase your overall conversion rate.”
Shop
The Shop app offers express checkout options for customers shopping on mobile.
Shoppers can use the digital wallets—including Apple Pay and PayPal—already set up on their mobile phones. And for those who don’t use mobile wallets, the native checkout stores a customer’s billing and payment information for one-click ordering.
The end result? An express mobile checkout that determines whether a shopper will complete their order.
The future of mobile commerce in 2024 and beyond
Mobile commerce continues to shake up how consumers shop. These m-commerce trends and stats only show how much shoppers have come to rely on their mobile devices for making purchases.
Ecommerce and brick-and-mortar retailers that lean into the power of mobile shopping can make the customer journey shorter and more enjoyable.
Start by making your site fast, responsive, and ultra mobile-friendly. Offer one-click checkout and make it easy for shoppers to reach customer support from their devices. Provide multiple types of mobile payment including in-app checkout, mobile wallets, and Shop. You’ll soon see an uptick in mobile visitors on your site.
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Mobile commerce FAQ
What is mobile commerce?
Mobile commerce, or m-commerce, is the process of buying and selling goods through wireless handheld devices like smartphones and tablets. M-commerce is a subset of ecommerce that lets users access online shopping sites without the need for a computer.
What are the four types of mobile commerce?
There are four main types of mobile commerce:
- Mobile payment apps
- Mobile commerce apps
- Social commerce
- QR codes
What are the benefits of mobile commerce?
Mobile commerce brings retailers and customers several key benefits:
- Better mobility
- Improved customer experience
- Stronger security
- Stronger omnichannel integrations
- Location tracking features
What is the future of m-commerce?
In 2024, US retail m-commerce sales are projected to reach $558.29 billion. Then by 2025, the overall m-commerce market is forecasted to reach $425 billion after growing at a CAGR of 29.84% during 2020-2025.
Is the m-commerce market growing?
Mobile commerce, or m-commerce, has drastically shifted the online shopping landscape. Shoppers are increasingly reliant on mobile devices. Smartphones are gradually becoming consumers’ preferred channel for online shopping.