All kinds of businesses with names that end with “st” have chosen this domain extension as the foundation for their online presence. Originally designated as the country code top-level domain (ccTLD) for São Tomé and Príncipe, an African island nation close to the equator, brands have since adopted .st to set themselves apart online and avoid a complex domain name, no matter where in the world they're based.
.st was first introduced in 1997 and is managed by the German company, Bahnhof. Although it was initially intended as the ccTLD for São Tomé and Príncipe, in recent years, the domain extension has been used as an abbreviation for a variety of entities (and locations) around the world. This includes the state of Styria, in Austria, Stockholm, and newspapers like the Washington Post and Australian Post.
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.st is ideal for any business looking to reach consumers within São Tomé and Príncipe. But it's also a great choice for brands with names that end in "st." Some prominent examples include wapo.st for the Washington Post and tel.st for Telstra.
Whether you’re a São Tomé and Príncipe-based entrepreneur who takes pride in your national heritage or a brand looking to create a memorable and unique domain name, .st could be the perfect option for you.
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