Growth Strategy

Unlock growth: Future-proof your commerce strategy with Shopify

Join us for an exclusive webinar with Overdose, featuring Metagenics journey to Shopify. Discover strategies for global expansion, enhancing customer experience, and modernising your commerce platform for success.

May 21, 2025
11 AM AEST

Graph with headshots of Suzie, Martin and Julia

About the event

Are you ready to scale your business and attract more customers? Join us for an insightful webinar where industry experts share how to harness the power of Shopify for your growth strategy.

We’ll dive into the compelling story of Metagenics, a company that successfully transformed its operations by moving to Shopify, and the critical role Overdose played. You'll gain actionable insights that will empower your ecommerce journey and help you thrive in today's dynamic digital landscape.

Modernise your commerce platform

Learn how Metagenics migrated to Shopify within 6 months to streamline operations and boost customer loyalty.

Scalable international expansion

Learn how Metagenics navigated international markets with Shopify. Discover best practices for building a scalable model that supports global growth and adapts to local needs.

Enhance customer experience with unified commerce

Explore strategies for creating a seamless journey across D2C and B2B channels. Leverage Shopify’s unified platform to boost customer satisfaction and retention.

Meet the speakers

Suzie Young

Metagenics

Suzie Young

Head of Digital ANZ

With over 20 years' experience across ecommerce and Marketing within B2B and B2C organisations, Suzie has recently led the Metagenics digital transformation project to upgrade their ecommerce platform and marketing stack, including marketing automation, subscriptions, reviews and loyalty. Suzie is an ambassador for the B2B ecommerce Association and has also sat on a number of advisory boards to advocate for the ecommerce community in ANZ, including iMedia Summits and Online Retailer.

Martin Cox

Overdose

Martin Cox

Technical Director

When it comes to Shopify, Martin is one of the most experienced heads in the region. Since building his first store in 2013, he has built a team capable of delivering some of the biggest projects on the platform. Along the way, he has developed the systems and experiences to architect and deliver SaaS ecosystems that focus on facilitating growth and improving operational efficiency for clients.

Julia Bucalina

Shopify

Julia Bucalina

Senior Merchant Success Manager

Julia has over ten years of ecommerce experience, starting in London and launching Under Armour here in ANZ, where she was named one of the top 50 ecommerce people by Inside Retail in 2020. Now at Shopify, she focuses on helping merchants succeed in the evolving digital landscape.

Growth Strategy Webinar

Unlock growth: Future-proof your commerce strategy with Shopify