Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

Kids' bikes are not generally well made or well designed, so we make lightweight, thoughtfully designed, high-quality kids bikes to give children a fun, safe riding experience. Our bikes are produced by a manufacturer in Taiwan.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

In April 2014, our company had 8 sample bikes and an EZ-Up tent. We exhibited at a bike event that month and sold 40 bikes the first day. We sell directly through our Shopify website and through bike shops across the US and Canada.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Shopify is excellent for hosting and order processing. We fulfill and ship every bike from our worldwide headquarters in Sausalito.

What are your top recommendations for new store owners?

If you have a good idea, a good team, get lucky and hustle, you'll possibly be successful.

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