Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

We noticed an untapped market in the wine sector. At Premier Estates Wine we like to keep things simple, a lot of people find wine to complicated. We offer only 3 ranges and it's easy to find a wine that you like. No other wine company offers deals all year round including FREE next day delivery on every order placed. We are working together with wine suppliers across the globe.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

A combination of word of mouth and search engine optimisation. We also attend offline events like exhibition shows where we can let  people have a taste of the wine. Together with promoting the online store, this leads to a lot of traffic with high conversion and sales.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Orankl Reviews provide customer trust and gives us insight into how the consumer perceives our products. ReferralCandy is an app that rewards referring your family and friends to our store. We give out a 5 GBP gift card for each referral. Aftership centralises all the parcels that you send out. The customer receives an email that their parcel is on its way, and we can ensure it arrives without any issues. We handle everything in house.

What are your top recommendations for new store owners?

Listen to your customer. Offer a value that differentiates you from your competitors. Master your packing and logistics to prevent any customer issues.

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