For over 45 years, ByGeorge has been Austin's destination for luxury fashion. Now, with a seamless migration to Shopify, the iconic boutique is writing its next chapter. Join John Targon, president of ByGeorge, and Irish Titan CEO Darin Lynch for a candid look at what it really takes to move a legacy retail brand onto Shopify, and how AI-powered tools are helping independent retailers compete, grow, and future-proof their business.