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Top Online Shopping Categories in the US

Chart showing the Top Online Shopping Categories worldwide

The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Of the total ecommerce expenditure worldwide in 2023, consumers are forecast to spend $1.07 trillion on products related to fashion.

That’s around 23.8 percent of the expected ecommerce revenue worldwide in 2023, which is projected at $4.5 trillion. Simply put, nearly one in every four dollars spent by consumers online in 2023 is expected to be on products in the fashion category.

That represents a significant portion of global ecommerce sales and a 21.4 percent year-over-year increase in online fashion purchases. It’s an impressive growth rate, especially when compared to the 2.3 percent decrease from 2021 to 2022 and the 16.8 percent increase from 2020 to 2021. 

The second-most popular online shopping category is electronics. $990 billion is expected to be spent on electronic products in 2023. Together with fashion, expenditure in these two ecommerce categories is forecast to exceed $2 trillion in 2023. 

Third on the list of the top shopping categories in 2023 is toys, hobby, and DIY, with expected sales at $720 billion. Even furniture is proving to be trending products to sell online. $530 billion is forecast to be spent on them online in 2023.

With expected revenues of $450 billion, the beauty, health, personal, and household care category ranks fifth on the list of top shopping categories online. 

Top Online Shopping Categories in the US

 

Focusing on the top ecommerce categories in the US, toys, hobby, and DIY ranks first. US consumers are expected to spend $244.5 billion on these products in 2023, which makes up 22 percent of the expected total ecommerce revenue in the US. 

This marks one of the fastest growth rates for this ecommerce category. At 18.9 percent, the 2023 year-over-year growth rate is significantly higher than the 7.5 percent growth rate in 2022.

Expenditure on products in the toys, hobby, and DIY category in the US is set to continue rising. Total revenue from these products is forecast at $277.9 billion in 2024 and $316 billion in 2025, before hitting $338.90 in 2026.

Fashion ranks second on the list of the top online shopping categories among US shoppers. Revenue from this category in 2023 is expected to reach $236.7 billion. This is followed by furniture at $157.4 billion.

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Shopping categories FAQ

What are the most popular shopping categories in the United States?

  1. Toys, hobby, and DIY ($244.5 billion)
  2. Fashion ($236.7 billion)
  3. Furniture ($157.4 billion)
  4. Electronics ($150.1 billion)
  5. Beauty, health, personal, and household care ($113.4 billion)

What are the most popular shopping categories worldwide?

  1. Fashion ($1,070 billion)
  2. Electronics ($990 billion)
  3. Toys, hobby, and DIY ($720 billion)
  4. Furniture ($530 billion)
  5. Beauty, health, personal, and household care ($450 billion)

What is the top-selling online retail category?

Currently, fashion is ranked as the top-selling online retail category worldwide. In 2023, consumers are forecasted to spend $1.7 trillion on fashion products.

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