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33 Most trending products to sell online in 2022

We've updated this post with a list of the most demanded products and data for 2022!

To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.

You already have a winner’s mindset — you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That is why we update this list every year to help you uncover new trending product ideas.

In this blog, you’ll find the 33 most demanded products in India in 2022 that may activate new business ideas or become additions to your existing store. In addition, since each trending product is meant for a distinct audience, you will also find niche-specific tips for reaching new customers.

The products on this list are curated from the top trending product categories based on current market needs and are not ordered by rank. These are just the tip of the iceberg for high-demand products in India. We will continue to add other high-demand products to this list as we research the consumer market. So make sure you bookmark this article and keep a close watch on it! 

How to research the most demanded products in India?

You can do your own research to find the most demanded products in India using simple tools like Google Trends. Google Trends helps you examine the popularity of top search queries on Google across various regions and languages, allowing you to cater to consumers in your target markets and niches specifically. Bestseller lists on ecommerce marketplaces like Amazon is a good place to begin.  Additionally, you could mine regional consumer insights from several industry reports and websites like Think with Google to inspire your next breakthrough product idea.

For further insights, you can also use keyword research tools like Keywords Everywhere, which allow you to analyse monthly search volumes for popular products using keywords and gain access to historical monthly trend data. Additionally, paid services like TrendHunter and Buzzsumo distil global and local trends into a filterable and curated dashboard of trending products.

Additional resource:

Top trending products in India for 2022

Browse our list of best-selling products in India that you can use to start or grow your online business. These products are classified under categories that follow certain key trends in consumer behaviour for 2022.

Electronics & accessories

Work-from-home has been among the major drivers of the shift in consumer behaviour, affecting many trends in this product category. Even though more offices are set to resume this year, some of the products continue to trend. Let’s take a look at a few trending electronics and accessories below: 

1. Wireless charger

Wireless charger

Source: Wikimedia Commons

The innovation itself often brings about a change in consumer behaviour in electronics. While wireless chargers have been available for top-line smartphones for a few years now, the technology is primed to go mainstream in 2022. With the number of devices used per individual on the increase, the demand for widely compatible charging that is fast and reliable is only set to grow.

Google trends indicate crests and troughs in search volume. While the peaks tend to coincide with new market releases by marquee brands, each trough seems to turn up at a higher search volume than before.

wireless charger

To make your wireless charging product stand out in the market, invest in creating tech content targeted at early adopters of gadgets. You could run an influencer campaign in partnership with leading tech reviewers and influencers in the field to drive awareness. In addition, create an affiliate marketing programme for this product.

2. Power bank

powerbank

Source: Pixabay

The growth in demand for power banks follows a trend similar to that of wireless chargers. With an increasing number of chargeable devices around, a power bank is an addition to a tech-savvy consumers’ digital toolkit. According to market indicators, the trend that began a couple of years ago will sustain into 2022, as Google Trends shows below.

power bank

As with any sustaining trend, the market is competitive and fragmented with many players. Innovations in look and feel, customisations, shapes, etc. could help you stand apart from the competition with more or less comparable features, tech specs and price points. You will need to figure out your distinctive USP in the category.

3. Laptop cover

laptop cover

Source: Maxpixel

Laptop covers and sleeves are one of those products that are unlikely to run out of fashion in the near future. According to Google Trends, laptop covers and sleeves are good products to market with sustained high search interest, especially those with quirky and personalised designs. Well, considering the amount of time we're spending on our devices, this should come as no surprise.

laptop cover

Laptop bags fall under flexible marketing products. These top trending products allow you to target different customer segments based on their laptop brand and drive sales. You can market using direct emailers or trend it over social media.

4. Smartphone videography equipment

smartphone videography

Source: Marco Verch | Flickr

Easy and abundant access to competitively priced smartphones and internet packages has led to a social media content revolution in India. Most users now behave as amateur content creators with social media formats like Instagram reels.. Phone tripods, gimbals and other such tools make for an easy, practical investment that supports creativity, leading to increased consumer search and consequently, demand.

google trends

While marketing handy practical items like tripods and gimbals, focus on ease of use, durability, and functionality, i.e. lead with benefits over features in your copy. To run an influencer marketing campaign, you can partner with influencers like vloggers, live streamers and video creators, who are essentially the perfect target for such products. 

Fashion, apparel, and accessories

Fashion is a constantly changing industry. This year’s trending will probably look outdated in the next decade but comes back again like a boomerang. The reason for fashion, apparel, and accessories trending in 2022 is the hopeful break from the pandemic-enforced social hiatus. In addition, the fashion industry going digital to the new normal and the designers adapting to eco-friendly materials are likely drivers of trends this year.

5. Scrunchies

scrunchies

Source: Flickr

Trend charts for fashion and beauty show that the '90s are back in full swing. In 2022, scrunchies will be one of the most popular hair accessories. The styles appeal to those who appreciate a laid-back look while embracing the nostalgic appeal of the '90s and the '20s. According to market trends, it is expected to grow in demand in 2022. Almost many fashionistas seem to be rocking the trend, from celebrities to influencers.

google trends

As with scrunchies, social media marketing brings the best reach. Influencers on major fashion and beauty platforms with a large following can help promote or campaign for the product.

6. Nail extensions

nail extensions

Source: Wikimedia Commons

Over the past few years, the trend of nail-health and fashion have gained momentum. In 2022, it is set to get even more flamboyant. This year the trend is all about nail extensions, velvet nail paints, rhinestones, gel extensions, graphic detailing, patterns, and more.

nail extensions

Like in most fashion marketing strategies, a nail extension business can gain attention by personalising. It can start as simple as a newsletter suggesting trends in nail fashion or advice on manicures.

7. Shapewear

shape wear

Source: Dermawear

Driven by evolving choices of female consumers, the growth of the compression wear and shapewear industry has boomed. Although the lingerie market has been steadily growing across demographics, products that cater to comfortable bodywear are low—the appeal of this product in prioritising comfort and serving a function.

shapewear

While marketing for shapewear, slogan-based campaigns signalling the cultural trend of body positivity seem to work well. Customer testimonials that speak about the change that shapewear made in their lives are even more appealing.

8. Tote bags

tote bags

Source: Wikimedia

With a distinct strain of fashion progressing towards function over looks, tote bags have gained popularity for over a decade now. Also, there is good scope for product differentiation by material – cotton, jute and eco-friendly fabrics, or by design and theme.

google trends

Tote bags can be marketed for both – fashion and utility. It is trendy to wear your motto, your outlook, your interests, your favourite bands or the social causes you support on your sleeve, and off it on your tote bag. Marketed smartly, this product could target almost any niche.

9. Slip-on shoes

slip on shoes

Source: Wikimedia

Why bother with laces? Slip-on shoes are comfortable and easy to wear. Their versatility makes them perfect for workwear or a weekend getaway. Casual or formal, they are agnostic to the occasion and a hit in fashion and this season.

google trnds

While marketing slip-on shoes, an online presence can be helpful. With millennials and gen-z scanning the web for all their fashion needs, shoes can’t escape the format. Most footwear categories can have slip-ons as an addition, marrying fashion and utility. Therefore you can also market them by category with Google Ads targeting long-tail keywords like “slip-on shoes for trekking”. 

Beauty and self-care

With the beauty segment taking advantage of digitisation and raising ecommerce adoption, the industry is blossoming in market growth. With popular brands making a splash of affordable, organic, eco-friendly, long-lasting beauty and makeup products, the industry is only making an upward graph. 

10. Beard grooming kit

beard grooming kit

Source: Beardhood

With the health and beauty sector steadily becoming more inclusive of men and their needs, customisable beard grooming kits are a good investment. Campaigns like ‘No-shave November’ that carries a social message also encourages men to flaunt well-kempt beards for a good cause, thus leading to an uptick in the purchase of grooming products. Google Trends defines 2015 as the year that got beard oil trending – a trend that has sustained over the last couple of years.

beard kit google trends

Engage with niche male influencers on social media who regularly sport beards to educate and inspire your target audience to close a sale.

11. Personal hygiene essentials

hygiene essentials

Source: Shutterstock 

The pandemic has definitely resulted in a change in consumer purchase behaviours. Personal hygiene essentials that may have once been picked off in physical stores are now increasingly searched online. Further, the pandemic itself has led to an increased focus on personal hygiene, which began with a spike in demand for sanitisers, face masks, disinfectants, surface cleaners, hand washes, and so on. However, by association, this trend has persisted with other essentials like nail-cutters and tongue cleaners. Additionally, feminine menstrual hygiene has gathered greater attention than before, with more women switching to reusable products like menstrual cups. Thus, personal hygiene essentials make it to the list of most demanded products in India, 2022. Forecasts indicate the market will continue to grow until 2027.

nail cutter

Sponsored ads work best for promoting personal hygiene products.

12. Posture corrector belt 

poster corrector belt

Source: Wikimedia Commons 

Poor posture is detrimental to spinal health and neck health in the long run. With pandemic pushing offices into homes and WFH being the trend, in addition to the closure of gyms, bad postures have increasingly led to spinal-disc problems. The posture corrector belt has been an innovative solution that addresses a literal consumer pain point. No surprise that it trends in searches, and forecasts indicate that the trend will continue to grow in 2022.

google trends

As this product falls in between the self-care and healthcare zone, it would be more effective to promote posture corrector belts with the help of fitness coaches. Alternatively, getting in touch with corporate HR teams to support employees in their self-care and health can be another option. With Google Ads and SEO, target the long-tail keyword your consumers are most likely to search – for example, “home remedy for pain relief”.

Nutrition 

However boring it might sound, the last two years have pushed consumers to reevaluate their health and switch to a nutritious lifestyle that keeps them healthy. Consumers began changing their choices and started shifting to more reliable consumables to keep them safe from illness. Nutrition and well-being as an industry have never seen such a skyrocketing change. All thanks to Covid-19. 

13. Ashwagandha fortified consumables

aswagandha

Source: Wikimedia

People often seek herbal products as an alternative to avoid side effects. Ashwagandha is a root well-known for its stress-relieving energy-boosting effects. As a solution for stress relief, mood support, skincare, and women's health, including PCOS, the many benefits of Ashwagandha are being captured into consumable products.

aswagandha

To market Ashwagandha products, it’s best to associate with wellness and healthcare niches. Promoting supplements for overall wellbeing needs a strong, reliable, and responsible branding. 

14. Protein bar

protein bar

Source: Wikimedia

Weight management, the demand for convenient food, and lack of time to cook have resulted in a growing market for quick and effective nutrition on the go. Protein and energy bars fall under this category, and the demand is expected to grow steadily into the future. 

protein bar

Marketing to fitness and wellbeing niches is the right way to go. However, there is a sizeable audience for such products that are not necessarily fitness nuts. The two marketing levers for this product are nutrition and convenience. Lead with the right benefit for the right audience. 

15. Multivitamins

mutlivitamins

Source: Hippopx

Augmentation to being healthy have started as a trend and picked more popularity amid the pandemic. The growing knowledge and concern about immunity and wellbeing in the media have led to greater awareness of one’s nutritional needs and the benefits of supplementation. To be well and immune from the illness in these testing times, customers started to pop multivitamins as a saviour. In all likelihood, the trend will persist.

multivitamins

The challenge with marketing health supplements, though, is consumer awareness. The peaks in Google Trends reliably coincide with the pandemic waves in the country, which indicates that purchases are likely to drop once the crisis has passed. Yes, the pandemic has helped increase the demand but helping a consumer make this product a part of their lifestyle depends on convincing the customer that they need your product and that your brand makes it better than your competitors. This means, content marketing must be a core part of your marketing strategy. The way you communicate complex human biology concepts should give your potential customer their reason to believe. This can be blogs, social media and YouTube video content. An additional strategy would be to partner with content creators and influencers in the space. 

Home Furniture & Decor

Furniture and home decor can never go out of trend. It's likely there will be a change in design trends and preferences as customers adopt new lifestyles, so it's never dull. The market trends are cyclical but positive for the year ahead. 

16. Workspace furniture 

working furniture

Source: India Mart

Even as offices resume, employers, having realised the potential savings from having a WFH workforce, are increasingly giving their employees the flexibility of a hybrid work culture. As a result, several home workspace furniture items continue to trend. 

For instance, health awareness regarding long sitting work hours has led to a growth in demand for products like standing desks. Also, the flexibility in the design can help adjust the desk height to sitting postures. Hence, making it the best buy among other non-adjustable tables with a market graph trending high. This proves the scope for related products like ergonomic office chairs and adjustable laptop tables as well. 

standing desk

Such products can be marketed through mobile marketing or by partnering with corporate gifting. Social media marketing through paid ads and sending stand-alone emails to the customers with brand history and discounts could be other alternatives.  Niche advertisements can be a great option too. The other alternatives can be influencer and affiliate marketing.

17. Kitchen furniture

kitchen furniture

Source: Wikimedia 

Retaining the spacious appeal to compact spaces and open designs, kitchen furniture is trending with modular cabinets, freestanding furniture, use of screens, kitchen plants, overhead lights, and so on. 2022 looks promising for kitchen trends with a long list of beautifying and remodelling styles.

kitchen google trends

Giving customers what they need is the best strategy with modular kitchens. Word of mouth is a powerful tool for recommending products and services. As with other kitchen decors, influencer marketing could be the other best option. Using youtube influencers with cooking channels or social media pages with food recipes can help reach a wider market.

18. Sofa bed

sofa bed

Source: Furbicle

Sofa beds have recently won the market with unique designs and convertible features. Addressing the needs of the living room while keeping in mind the compact spaces, it serves as a sofa as well as a bed. The market trends suggest sofa beds are to see a spike by mid-2022. Additionally, these products that come with storage are the most trending among the rest.

sofa bed

To promote sofa beds, it needs innovative marketing strategies. For instance, place your sofa bed in the shopping mall centre, ask interested customers to relax using the product, and give feedback. Repurposing their video testimonials and trending them across social media can help have a greater market reach.

19. Blankets

blankets

Source: Pixabay

If you want to sell a product that has a high-profit margin, selling blankets may be for you. Consumers are spending more and more money to keep their homes cosy and warm during colder seasons, especially in North India. According to research by Future Market Insights, the increase in demand is driving the blanket market, valued globally at $6.6 billion in 2018, to reach an estimated $9.9 billion by 2027, growing by a CAGR of 4.6%. Google Trends confirms this research by showing a noticeable uptrend over the past few years, with sharp peaks during the winter.

blankets

Research also shows that people are leaning more toward sustainable blankets that are modern, decorative, stylish, and comfortable. You can also sell custom-made blankets by teaming up with one of the many print-on-demand companies out there and letting new customers build their own. You can also sell items online like blankets through a paid search strategy. Run ads on Google for keywords such as “wool blankets” or “fleece blankets” to narrow in on higher-intent buyers. 

For social media, you can create video content to show off the benefits of your blankets. And show other creative uses for them besides just keeping you warm in bed. You can also run seasonal giveaways to promote new blankets and bestsellers. Or run Facebook ads for people in the market to buy a new blanket. 

20. Rugs 

rugs

From anchoring your furniture to protecting floors, brightening up the room to giving a warm and cosy feeling, rugs are the prominent interiors that add to the room's aesthetics. A cyclical and seasonal business, rugs are to trend in 2022 with the best designs and interior trends. 

google trends

Home and kitchen

While marketing rugs, it starts with getting listed on google business to selling it online through eCommerce. Social media engagement, newsletters on changing trends, and influencer marketing can be the option. Also, teaming up with the budding interior businesses can be a win-win for both parties.

Home and kitchen appliances have taken a surge in the global economy market. The Indian home and kitchen appliances industry is growing in billion of USD by 2025. With the new normal, machines have certainly replaced a significant amount of domestic help. Also, time-effectiveness has called for appliances that can do the job efficiently and quickly.

21. Air fryer

air fryer

Source: Insider

Designed to prepare guilt-free and healthy meals, an air fryer is soon becoming an Indian kitchen essential. Allowing consumers to cut calories while still retaining taste, air fryers can whip up French fries, pakodas, and a lot more – all hot and crispy, just the way they like it! According to a market research report, with a more significant focus on healthy eating by new-age consumers, the global air fryer market size is expected to reach $1.2 billion by 2026. Google Trends confirms this spurt in growth, especially in the last year.

airfryer

Customer reviews are always a smart move for selling items like air fryers online. Testimonials – significantly those highlighting health and weight loss journeys – can help shoppers decide if the product is built for them and encourage a sale.

22. Vegetable chopper

veg chopper

Source: ​​Femina

Convenience is the new buzzword in Indian kitchens. These handy instruments save consumers juggling work and household chores a lot of time and energy while cooking. Competitively priced vegetable choppers that are dishwasher friendly and easy to clean after usage typically witness higher demand. Google Trends displays a surge in search volumes in the last year. The trend is expected to carry on in 2022 as well. 

veg chopper

Creatives and videos used to market this product need to showcase the ease of effort in operating the chopper and time saved in addition to multi-functional usage and durability. Also, Target ads at users who have recently purchased kitchen utility items, like the next one on the list.

23. Planters

planters

Source: The Indian Express

Restrictions on travel mean that Indians are now spending more time than ever at home, leading them to pay greater attention to their fortresses' practical upkeep and aesthetic beautification. In the last year, houseplants have become a popular way to add some color and life to interiors while improving indoor air quality. As a result, Google Trends reports a spike in searches in late-2019, 2020, and through 2021. Furthermore, the latest innovations such as self-watering and LED planters have gained popularity, another factor contributing to their growing market trend in 2022. 

planter

Instagram and Pinterest will prove to be the most effective marketing channels for planters. For example, you could use Pinterest to create inspiration boards in pastel colours for different green experiments and showcase innovative designs to trendy shoppers.

24. Air purifier 

air purifier

It’s when people lost the chance to explore the world outside with lockdowns did they started understanding the pollution indoors. Although air purifiers have existed for a long time, their usage has been limited until the past few years. With hygiene being the foundation of the new normal, air purifiers started to trend in the market, meeting all sizes' needs and budgets. 

air purifier

Air purifiers have a vast market, but the target audience is niche. So, it needs differentiated marketing. Health savvy customers, hospitals, and wellness centres are the first specific targets. For instance,  a hospital lounge with an air purifier might appeal to patients to seek such a product. Promoting this product to the target audience is the best way to start with.

Exercise and outdoor

A growing middle class, increasing disposable incomes, and urbanisation have improved people's lifestyles and sparked the growth of fitness gear and regimes. From resistance bands to yoga mats and fitness watches, the products have seen a positive and steady growth over the past five years. Take a look.

25. Resistance band

resistance band

Exercise resistance bands have quickly become one of the best-selling products online, to no one's surprise. The mandatory government shutdowns of gyms worldwide due to the pandemic has led to a growing trend of at-home exercises, leading to the purchase of equipment. And the easiest of them all, resistance bands, of course! 

A quick look at Google Trends will confirm the popularity of these products. 

resisitance band

By focusing on niche products like exercise resistance bands, you can create blogs, videos, and social media content around at-home workouts. Doing this, your store will attract higher quality leads more likely to buy your products. 

Since at-home exercise may keep trending for a long time, you can also build a brand around fitness and optimise your product pages to rank in Google and bring in organic traffic. You can bundle together resistance bands with other trending products in your store or run Google Shopping and Facebook ads to target high-intent buyers and drive immediate sales.  

26. Bicycle 

bicycle

Source: stocksnap.io

Typically, a large number of New Year resolutions and goal lists feature health and fitness as a top priority. Of course, we're not going to offices regularly anymore, nor are we able to hit the gyms as frequently as we'd like. But the one thing we've all come to terms with is the need for exercise and fresh air. Leaving behind cars and motorbikes, bicycles are the new favourite, showcasing a steep rise in Google Trends search volumes, especially post-pandemic. The trend is expected to continue in 2022 as well. 

bicycle

Content marketing with reviews and curation is an excellent way to sell your product. Simultaneously, you can run targeted Facebook and Instagram ads with environment-friendly narratives and showcase imagery inspiring adventure on offbeat paths. You can also partner with fitness brands to provide special discounts on online or offline training packages, consultation with nutritionists, personal instructors, etc. 

bicycles

Source: BumsOnTheSaddle 

Lastly, a trending product indicates that associated and related products would also be high in demand. Therefore, bicycle accessories, apparel, maintenance tools, etc., are also potential trending products.

27. Yoga mat

 yoga mat

Source: Yoga Mat, For Exercise | Indiamart

The pandemic has drawn an increasing focus to wellness, especially in India – where the industry is valued at a whopping INR 490 billion. In fact, according to Numb Research – an Indian market research firm – India’s 443 million millennials spend an average of INR 4000 per month on health and wellness services and products. Given the growing popularity of yoga and increasing awareness of its health benefits, Google Trends reports an uptick in interest in yoga mats each year. In June, large search volume spikes are witnessed around International Yoga Day, making this product a great seasonal addition to your store.

yoga mat

When marketing top-selling items like yoga mats, pay attention to what your target audience is looking at on social media. The trend leans into bright and natural lit spaces with a more organic feel for yoga enthusiasts. Take photos of people using your yoga mats in a minimal and calming space, whether in your living room or home office. Post them on social media channels like Instagram and Pinterest. Then, team up with influencers in the space to help promote your products organically. Finally, consider providing yoga routines on platforms like Instagram and YouTube to help attract the right customers and utilise trending hashtags.

28. Tent

tent

Source: Pixabay 

Must-have gear for camping, trekking, and hiking, tents are the best companions to rest well for the next awaiting adventure. Coming in many styles, covering comfort, ease of carrying, durability, and weather resistance, tents are trending as moderate growth products covering all seasons.  

trends

Marketing a camping or hiking tent works best with collaboration. Partnering with trekking and hiking brands or groups can get the reach. Also, creating a social media page and promoting branding stories of hikers using this product can turn the tables. 

29. Fitness band/watch

fitness watch

Wearable fitness accessories have been trending for the past five years now. With customers becoming more health and fitness conscious, tracking calories burned, steps taken, and goals achieved have become a buzzword in the fitness world. Keeping fit seems to be the trend for this year as well, as more and more people take the plunge. The best part of all of this is that affordable fitness watches are entering the market as an innovation with the concept of fitness for everyone.

gogole trends

The goal here is to say less and do more. The fitness band or watch can be promoted by influencers like fitness coaches and gym trainers. Ask them to talk about how this product made a difference to them and their customers. By repurposing those videos for social media promotions, you can accomplish this goal. 

Other

Finally, 2022 will see a diverse range of products making its way into the top-selling category, from pet food to customised gifts. Nutritious pet foods are going strong, leaving pet owners with a wide market to choose from. Jigsaw puzzles never go out of style, reusable water bottles promote sustainability, and customised gifts are in vogue.

30. Pet food

petfood

Source: Healthline

The ‘India Pet Care Market Outlook, 2021-26’ report states that the pet market’s value in the country is expected to rise to INR 7,500 crore by 2026. A huge part of this market continues to be pet food, making it a lucrative area to tap into. Interestingly, a survey by Businesswire notes that 47% of e-shoppers said that they would continue buying their pet food from e-retailers even after the pandemic period. This is also evident from the search volumes displayed by Google Trends, which shows a spike from March 2019 and doesn’t let up.

pet foods

Facebook, Google, and Instagram ads targeted specifically at pet owners will drive interest and sales. The focus should be on promoting the nutritive benefits and supplements added to the food mix.

31. Jigsaw puzzles 

jigsaw

Source: Magicpuzzles

Jigsaw puzzles have been a popular pastime activity since the 1760s. They are a great way to relieve stress and create something beautiful. Today, artists and companies explore new and fun ways to re-imagine the traditional jigsaw puzzle. Google Trends shows a spike in interest after government-mandated lockdowns due to COVID-19 and has followed a steady upwards trend. 

google trends

According to a global research study, the jigsaw puzzle market sat at around $9.1 billion in 2019 and expects a growth CAGR of 15.1% by 2025. The main driver (besides being stuck at home in lockdown) continues to be parents’ preference to give their children toys that are fun while increasing knowledge, creativity, and innovation. 

When it comes to promoting jigsaw puzzles, you’ll likely want to start by deciding on a few niches, such as puzzles for kids or wooden puzzles. This will help you target ads to the right people. You could also start a social media campaign to repost completed puzzles from recent customers. Or run a contest to give away free puzzles to grow your email or Messenger marketing subscriber lists. 

32. Reusable water bottle

reusable bottle

The global reusable water bottle market was already valued at $8.38 billion as of 2020 and is expected to continue growing by a CAGR of 4.0% until 2028. Google Trends data also shows that water bottles are an evergreen product in constant demand. 

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience is likely to be more health-conscious and aware of the harmful effects of one-time-use bottles. 

reusable bottle

To market this bestseller, you may want to show these water bottles in use. For example, you could run a contest where customers post pictures of their water bottles out in the wild. Or, create staged photos of the water bottles in an eco-friendly setting, post them on social media, and use them in ads. 

You can build a custom audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords “reusable water bottles” so you can target customers actively searching for similar products. 

33. Customised gifts

customised gifts

Source: The Black Box Co

The gifting industry in India has witnessed massive growth over the past decade due to easier accessibility, quick fulfilment, and rising income levels and aspirations. Working professionals and millennials have been consistently opting for them due to the ease of purchase and higher sentimental value attached to customised and personalised gifts. Google Trends show sustained high search volumes for customised gifts over the last few years, indicating consumer intent to purchase.

customised gifts

Invest in a substantial range of personalised gifting products, including jewellery, clothing, photo frames, mugs, flowers, and plants. To make these products bestsellers, market these customisable products on Instagram and Pinterest. You can find influencers to work with and run social ads to different customer groups to drive sales. You can also use Pinterest to create inspiration boards for all moods and occasions. Marketing strategies should also target corporates who play a crucial role in the gifting segment – this is likely to lead to repeat bulk orders. 

Time to get online with the best selling products in India

These are some of the trending products in 2022, but there are so many more to choose from when deciding what to sell on Shopify. Finding product trends is only one part of the equation. The real secret is figuring out how to market them.

If you’re interested in hands-on training that walks you through the process of starting an ecommerce business around a profitable niche and finding the right products, watch our free webinar series. During the course, one entrepreneur will share how they grew one of their businesses to over 8,000 unit sales per year, along with the marketing tactics that worked (and the ones that didn’t)

Frequently Asked Questions about finding trending products to sell

How to find trending products?

The easiest way to find trending products online is to check Google Trends. The Google Trends tool examines the popularity of top search queries in Google across various regions and languages. It will show you the trends of your product ideas based on search volume. 

Set your location preferences and use longer timescales to reveal the changing product trends sharply.

What products are trending now?

The top trending products in various product categories are listed below: 

Electronics & accessories

1. Wireless charger
2. Power bank
3. Laptop cover
4. Smartphone videography equipment

    Fashion, apparel, and accessories

    5. Scrunchies
    6. Nail extensions
    7. Shapewear
    8. Tote bags
    9. Slip-on shoes

      Beauty and self-care

      10. Beard grooming kit
      11. Personal hygiene essentials
      12. Posture corrector belt

        Nutrition

        13. Ashwagandha fortified consumables
        14. Protein bar
        15. Multivitamins

          Home Furniture & Decor

          16. Workspace furniture
          17. Kitchen furniture
          18. Sofa bed
          19. Blankets
          20. Rugs

            Home and kitchen

            21. Air fryer
            22. Vegetable chopper
            23. Planters
            24. Air purifier

              Exercise and outdoor

              25. Resistance band
              26. Bicycle
              27. Yoga mat
              28. Tent
              29. Fitness band/watch

                Other

                30. Pet food
                31. Jigsaw puzzles
                32. Reusable water bottle
                33. Customised gifts

                  What are the top-selling items on Amazon?

                  The top-selling products on Amazon are:

                  • Toys and games
                  • Electronics
                  • Camera and photo
                  • Video games
                  • Books
                  • Clothing, style, and jewellery

                  What do people buy the most online?

                  People are searching online to make a large proportion of their purchases. These include:

                  • Fashion and apparel
                  • Tech products
                  • Health and wellness supplements
                  • Books and music
                  • Educational courses
                  • Travel packages
                  • Second-hand products

                  How to choose what products to sell?

                  Product research is an entire area of exploration on its own. It begins with discovering the right products to sell, then evaluating them on product and market-based criteria.

                  You can discover product ideas in the following ways: 

                  1. Follow consumer trend publications like Trend Hunter
                  2. Find bestsellers on ecommerce marketplaces
                  3. Browse social curation sites
                  4. Evaluate B2B wholesale marketplaces
                  5. Observe niche forums
                  6. Ask your own customers 

                    And to evaluate the product you select, you can go through the checklist of questions to address below: 

                    Market-based criteria

                    1. What is your potential market size?
                    2. What is the competitive landscape?
                    3. What is your product category outlook?
                    4. Is your product available locally?
                    5. Who are your target customers? 

                      Product-based criteria 

                      6. What is your potential selling price and markup?
                      7. What is the product's weight and size?
                      8. Is your product durable?
                      9. Is your product seasonal?
                      10. Does your product serve a passion, relieve pain, or solve a problem?
                      11. What will your product turnover be?
                      12. Is your product consumable or disposable?
                      13. Is perishability a factor?
                      14. Are there any restrictions or regulations?
                      15. Is your product scalable?

                        Do you want to create your own online store?