PrestaShop vs. WooCommerce vs. Shopify

PrestaShop or WooCommerce or Shopify?

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Why choose Shopify over PrestaShop and WooCommerce

Feature comparison table between PrestaShop, WooCommerce, and Shopify

Key features




Free trial Yes No Yes
24/7 support No No Yes
Sell online and in-store No No Yes
Business capital No No Yes
Custom domain No No Yes
SEO features No No Yes
Hosting No No Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly No Yes Yes
Fraud protection No No Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No No Yes
App Store Yes Yes Yes
Mobile app for merchants No Yes Yes

7 things Shopify can do vs. PrestaShop and WooCommerce

Easy store creation

PrestaShop and WooCommerce allow you to build an online store. However, both platforms heavily rely on extensions to deliver many of the features required for creating a store. For instance, WooCommerce requires you to install a drag-and-drop plug-in if you want to build any page with a front-end preview. Shopify offers drag-and-drop store editing out of the box. On Shopify, you can easily build an online store and design it with a choice of over 100 templates—no coding skills required.

Sell on popular channels

PrestaShop vs. WooCommerce: which lets you access the latest sales channels? On PrestaShop, you can access sales channels like Facebook, Instagram, and eBay via paid add-ons. The same goes for WooCommerce. Shopify has a growing list of channel partnerships to help you sell where your customers are. You can sell on commerce channels like Amazon and Facebook, as well as on other popular social media platforms like Google, Pinterest, TikTok, and more.

Rank in search

It’s possible to use SEO extensions on both PrestaShop and WooCommerce. However, most of them carry a price tag and may not be affordable for every business. Shopify has built-in SEO functionality to help you rank well in search engines. The platform allows you to optimize title tags, image alt tags, and meta descriptions—even for collections. Those with technical SEO knowledge can also modify robots.txt, use canonical tags, and create 301 redirects to optimize their site for search engines.

Build relationships through email

One of the differences between PrestaShop and WooCommerce is that WooCommerce has an email app that lets you send up to 500 messages a month. In contrast, Shopify’s email app lets you send up to 2,500 emails a month for free. Shopify Email also offers ready-made email templates that you apply with a few clicks. And with built-in email tracking, Shopify Email lets you stay on view and analyze every campaign you run, directly from your admin.

Take your business offline

When comparing PrestaShop vs. WooCommerce, PrestaShop requires you to invest in a paid module to connect with a POS system. Although WooCommerce has a POS, it offers little flexibility beyond the basic function of accommodating in-store orders. Shopify offers a first-party POS solution that boasts a sleek mobile app, hardware, analytics, omnichannel selling, and staff permissions. You can use Shopify POS to sell offline, keep track of payments, manage inventory, and more.

Provide detailed sales reports

On both PrestaShop and WooCommerce you can track your sales. However, PrestaShop lets you filter and customize reports only through a paid module. On WooCommerce, you need to have WordPress 5.3+ if you want to access detailed sales reports. When it comes to Shopify, you can easily access online and retail sales reports from the merchant overview dashboard. You can also filter these reports based on specific criteria, such as by channel or by sales over time.

Build a brand

Shopify offers free tools to help you create a brand for your business. You’ll find a business name generator, logo maker, business card maker, online video maker, and even a domain name tool to build a memorable online presence.

Why merchants choose Shopify over PrestaShop vs. WooCommerce

Great choice for SMBs

Shopify is a great option for small businesses. The platform is easy to use and lets you sell a variety of digital and physical products online and offline. Hundreds of templates mean business owners don’t have to start from scratch when building a website.

Professional themes

Shopify offers plenty of themes for enhancing your store’s appearance. You get nine free themes to choose from and a host of premium templates, all built specifically to drive conversion and sales. These themes come with various customization options to ensure they suit your brand’s image.

Sell globally

Shopify lets you reach customers all around the world. The platform provides options for global commerce and selling into specific markets, with multiple currencies and apps to target consumers on channels like WeChat and WhatsApp.

Apps for every need

The Shopify App Store offers over 6,000 apps to support all the needs of your business. Options range from marketing and customer service tools to merchandising and sourcing apps that make it easy to find the products your customers want most.

Fast website

Shopify hosts your website on fast, global servers and doesn’t limit its bandwidth. It also has a team of performance experts constantly working to keep Shopify stores as fast as possible. Moreover, Shopify offers a world-class CDN that ensures your online store loads fast in every location.

Peace of mind

Merchants who sign up for Shopify benefit from the platform’s credit-card and anti-fraud protection features. You can have peace of mind that Shopify will alert you about anything out of the ordinary. You also have a free SSL certificate to protect customers visiting your Shopify website from day one.

Integrated processor

Shopify comes with its own integrated payment processor. The Shopify Payments solution helps you avoid gateway fees and offer a smooth payment experience to your customers.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better: WooCommerce or PrestaShop?

WooCommerce has a better design and its extensions are a lot more affordable than PrestaShop’s. However, PrestaShop has the upper hand in terms of security. Ultimately, people turn to Shopify to get the best of everything. Shopify’s ecommerce platform has been specifically built to simplify the process of building an online store. It’s fully hosted, includes powerful security features, and lets you integrate various tools to expand the functionality of your digital storefront.

PrestaShop vs. WooCommerce: which is more expensive?

The latest builds of WooCommerce and PrestaShop are free to download, but you’ll have to pay for hosting, an SSL certificate, and extensions to build a secure, live website. When comparing the overall cost by components, Shopify offers better value to the aspiring merchant. Shopify provides more features, benefits, and support in all its plans, which start at $24.00 USD/month when paying yearly. On PrestaShop, you could end up paying equal to Shopify’s Advanced plan for just an extension.

PrestaShop vs. WooCommerce: which has the better uptime?

PrestaShop and WooCommerce’s uptime is dependent on the hosting service you hire, making it difficult to confirm what uptime these platforms offer. In contrast, Shopify has a reliable uptime that is trusted by many large enterprises, celebrities, and merchants. Shopify has servers around the world to help provide you with the best speed, connection, and bandwidth for your website. And Shopify is also capable of supporting you during high-traffic days following product launches.

Page last updated: January 24, 2022