Diff, a VML Company - Specializing in the Creative and Complex
Service partner
5.0
(50)
Partner since February 2011
Price range for selected services
Starting from $25000
Contact information
Primary location
Montreal, Canada
Supported locations
Canada, United States, United Kingdom
Languages
English, French
About
Business description
Diff powers Shopify’s top-performing stores with 12+ years of experience & 900+ projects. Experts in custom solutions, complex integrations, and B2B+D2C strategies, we help brands scale efficiently, optimize operations, & deliver exceptional customer experiences.
Platinum Partner
Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.
Other services
Business strategy guidance, Wholesale/B2B, Store build or redesign, Custom apps and integrations, Store migration, Website audit and optimization strategy
Industries
Clothing and fashion, Food and drink, Health and beauty, Jewelry and accessories
Featured work
🎥 Lionsgate: Premium commerce destination for Exclusive Movie merch
To create a premium e-commerce experience for Lionsgate, we designed a flexible platform to showcase exclusive merchandise and engage fans through storytelling. Modular templates tailored to each film ensure unique presentations, while a future-proof architecture supports growth. Features like pre-orders, stock alerts, and notifications foster excitement. Site: https://lionsgatelimited.comView featured work
🛌 Boll & Branch: Robust ERP integration to power growth at scale
Boll & Branch, the first Fair Trade USA-certified organic cotton bedding brand, needed to scale rapidly amid surging demand. Managing made-to-order and warehoused goods, they required robust infrastructure for headless storefronts and retail partnerships. Diff’s ERP integration optimized operations, driving a 430% revenue increase and surpassing $100M. Site: https://www.bollandbranch.comView featured work
💎 Gorjana: Seamless Point-of-Sale Integration and Enhanced CX
To enhance Gorjana's mobile-first, user-centric website and integrate in-store experiences, Diff developed an omni-channel solution to boost conversion, AOV, and luxury jewelry sales. UX workshops led to a redesign with features like "Shop the Look," curated PDPs, and robust search. The result: a seamless shopping experience with higher engagement. Site: https://www.gorjana.comView featured work
🐯 Giant Tiger: Replatforming and End-to-End Tech Stack Replacement
Diff led Giant Tiger’s largest transformation, replatforming to Shopify and replacing the end-to-end stack. Middleware introduced solutions for BOPIS, geo-localization, in-store pickup, pick & pack operations, and shipping integration. This modernization improved operations and customer experience, redefining discount retail. Site: https://www.gianttiger.comView featured work
🥬 Sakara: UX, Order Processing & Advanced Subscription Management
Sakara Life, a leader in plant-based meal delivery, needed a system to support growth, personalized plans, and flexible scheduling. Diff transformed them into a $150M/year subscription powerhouse, increasing subscribers by 233% and achieving 26x revenue growth with Shopify API integrations and nationwide scalability. Site: https://www.sakara.comView featured work
👗 RUDSAK | Omnichannel, POS, OMS, ERP
RUDSAK faced challenges with omnichannel order management, causing stock issues and customer dissatisfaction. Diff developed a custom OMS integrating Microsoft AX for efficient inventory across 23 stores. This streamlined shopping experience and operations, reducing delayed orders by 53%, saving labor costs, and significantly improving customer satisfaction. Site: https://rudsak.com/View featured work
Rating5.0(50)
Overall rating summary
Ratings based on and
- (49)
- (1)
- (0)
- (0)
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Reviews
O'Neill Canada
Quality of work
5Communication
5DIFF is always super efficient and gets the job done! Sometimes i dont even know things are broken, they fix them so quick :)
Service reviewed: Custom apps and integrations
Shopify merchant
Quality of work
5Communication
5As a new company in its beginning stages, Feldspar Brook needed a website that was simple and easily accessible for viewers and for users. And in all aspects, you had us covered. I would highly recommend your site to others who are looking to expand their business. Our website (www.FeldsparBrook.com) and our magazine is integrated fluidly. Our home page is simple yet engaging for viewers. Moreover...
Service reviewed: Store build or redesign
Sakara
Quality of work
5Communication
5Ben's team has been exceptional! They built us a custom app on top of Shopify that allows for a complex order transaction flow and syncs seamlessly with our back end. They have also been incredibly responsive when we have had issues. Having no in-house engineering talent, we have relied on them heavily to bring new features to life and are really impressed by their work! Highly recommended.
Service reviewed: Custom apps and integrations
Ecru
Quality of work
5Communication
5I contacted Ben Crudo Consulting to help us integrate Shopify with our backend warehousing system. Him and his team were extremely helpful and knowledgable about this and got the job done for us in less than 5 business days. Additionally when I need to contact anyone from his company for support they respond very quickly and are always able to solve our problems. I would highly recommend...
Service reviewed: Custom apps and integrations
Shopify merchant
Quality of work
5Communication
5Ben Crudo Consulting has been instrumental in custom programming and implementing 3rd party technology onto our Shopify site. The are proactive and professional and come highly recommended.
Nomad
Quality of work
5Communication
5We have been using Ben and his team for about 2 years now, and unlike most other dev teams we have worked with, Ben is able to solve our coding needs, fast. Because he has a big enough team, he can always push bandwidth at a last minute project, no matter how complex the project. This is so so important. Also, Ben and team is so deep in with Shopify's system that they are so capable of doing ...
Service reviewed: Store build or redesign
Shopify merchant
Quality of work
5Communication
5What a find! I would give these guys 6 stars if I could, here's why... The Ben Crudo team has been a blessing for me and the design of my store, www,petalandpost.com. It was a rocky road leading up to my discovery of this group (there are a lot of developers out there with big claims and lousy execution). Ben Crudo Consulting thankfully cleaned up the mess created by a past developer and accom...
Service reviewed: Store build or redesign
Soylent
Quality of work
5Communication
5Ben and his team wrote a very sizable integration between two large e-commerce systems. They produced very high-quality code with a thoughtful web front-end.
Service reviewed: Custom apps and integrations
Grizzly Griptape
Quality of work
5Communication
5Ben and his team were imperative to the successful launch of our eCommerce platform. We implemented his bridge to push order information between shopify and our ERP software, and it has done everything we originally needed and more. Over the last few weeks as our company's needs have changed, so has the bridge, showing how truly flexible it is. Ben's team has been extremely responsive through...
Service reviewed: Custom apps and integrations
Shopify merchant
Quality of work
5Communication
53rd Edge contracted with Ben Crudo Consulting to help us with custom development of a unique group buying beta website for our client. We had a very quick turnaround time. They were able to think out of the box and provide a unique solution for our needs. Ben and his team were extremely responsive throughout the development process and they certainly know Shopify inside and out. I was very pleased...
Service reviewed: Store build or redesign