1r Agency

About

Business description

1r is a global, full-service Shopify agency & Klaviyo Platinum Partner specializing in beauty, fashion & lifestyle DTC brands. Site design & builds, replatforms & migrations, CRO, email & SMS, paid media & SEO, all from one integrated team.

goop, the modern beauty & lifestyle brand, partnered with 1r on its migration to a headless Shopify storefront powered by Hydrogen & Oxygen. 1r led web design, technical strategy, & direction for a flexible, scalable foundation that keeps editorial, merchandising, & conversion in sync. The result was named a Webby Honoree in the 30th Annual Webby Awards for Fashion, Style & Beauty.

Westman Atelier collaborated with 1r Agency to propel its online business. With an existing Shopify Plus store, they aimed to elevate brand awareness in clean beauty. One Rockwell redesigned key pages including the navigation, homepage, & product detail page, to improve the user experience. A blog series & customer reviews were added for engagement, while live chat offered personalized guidance.

Maison Louis Marie, a modern fragrance house, works with 1r Agency as its full-service partner, spanning site redesign & build, paid media, email & SMS, SEO, & creative. Scent discovery tools like a Find Your Fragrance quiz, Build Your Own Bundle, & a Scent Glossary made it easier to shop fragrance online, growing on-site sessions 275% & lifting gross revenue 16%

1r led luxury beauty retailer VIOLET GREY's migration to Shopify, delivering a top-to-bottom redesign while coordinating a simultaneous 3PL move and NetSuite ERP integration. The new site preserved the brand's editorial identity and elevated performance: gross revenue up 53% YoY, AOV up 38%, and sessions up 22%, with Shopify POS launched at the Melrose flagship.

Silver Oak Cellars, the iconic Napa Valley winery, partnered with 1r Agency on a rapid migration to Shopify. An end-to-end design & build unified Angle Loyalty & Awtomic Subscriptions into one ecosystem anchored by The Oak Society, driving a 65% increase in gross sales & more than doubling conversion for the modern luxury wine consumer.

Regalis Foods, a specialty foods purveyor supplying nearly every Michelin-star restaurant in the US, partnered with 1r Agency to transform its Shopify storefront into a scalable B2B/B2C platform built on Shopify's native B2B suite. A mixed-use design & build with richer product & chef content grew gross sales 20% & mobile conversion 29%, laying the groundwork for a full B2B launch.