At first, there was just cash. Then credit and debit cards revolutionized how we pay for goods and services. Today, digital payment methods like “tap to pay” have once again changed the global marketplace.
The COVID-19 pandemic showed just how consequential an innovation like tap to pay is. Now it’s second nature for consumers to tap or hover their debit/credit cards, mobile phones, and even wearable devices like smart watches at checkout terminals to make payments.
Let’s take a look at how tap to pay became everybody’s favorite payment method.
Table of Contents
What is tap to pay?
Tap to pay (also known as tap pay or tap on phone) allows purchasers to pay by tapping or hovering over the payment terminal with a contactless chip-enabled card, NFC-enabled smartphone, or wearable device.
Tap to pay uses short-range wireless technology called near-field communication (NFC) to make secure payments.
Even with the extreme precautions of COVID-19 behind us, consumers still want fast and contactless ways to pay at local stores. And retailers are adapting.
In fact, the contactless payment terminals market is expected to more than double by 2026, reaching $43.42 billion.
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How does tap to pay work?
NFC is a specialized version of radio-frequency identification (RFID), a technology that allows devices to identify certain things through radio waves. RFID has been used in shopping malls, grocery stores, and airports for decades.
NFC is a branch of high-frequency RFID. It uses a specific RFID frequency (13.56 MHz), to ensure accuracy, and to enable close-range interactions between two devices.
When a contactless-enabled card, mobile phone, or wearable device is within two inches of an NFC-enabled payment terminal, the two devices pass encrypted information back and forth until payment is complete.
Any payment terminal that supports NFC tap to pay has a unique contactless payment symbol on it: four curved lines portraying a radio signal (as shown below).
Communication between NFC devices can either be active or passive.
Passive NFC payments require only one device to supply power. For example, an active device like a point-of-sale (POS) terminal constantly emits radio waves while waiting for a passive device like a plastic debit/credit card to enter its field to complete a transaction.
Active NFC payments, on the other hand, need two devices to supply power. For example, when a customer uses Apple Pay on their smartphone and taps or waves it over an NFC-enabled POS terminal, both devices send and receive information across an electromagnetic field.
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Benefits of tap to pay
- Attracting youth
Tap to pay is a feature that customers expect all retail stores to have… It’s a disappointment if they don’t.
Kondrat is right. Experts suggest tap to pay is the norm, as the contactless payment industry is now projected to reach $19.3 billion by 2026.
In fact, according to a Visa study, 41% of consumers would not shop at a store that didn’t offer contactless payments and another study from Amex confirms convenience (73%) and speed (54%) are the top reasons that consumers prefer contactless payment options.
Let’s see how both retailers and shoppers can benefit from tap to pay.
Tap to pay is faster than any other payment method. You don’t have to swipe or insert your card or enter your PIN. And you’ll never clog up the checkout line by hunting for cash and forcing the cashier to count out pennies to make change.
The data shows that contactless payments are up to 10 times faster than swiping, inserting, or using cash.
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Tap to pay is one of the most secure payment methods available, protecting your transaction in three ways:
- Tokenization, which replaces your bank information with a series of randomized characters. Your token is unique to you, so hackers can’t steal or copy sensitive information.
- Encryption, which changes for each transaction. Even if a hacker successfully steals an encryption code, since it was valid for only one transaction, it will be totally useless to them.
- Two-factor verification with a PIN or Face ID. While not universal, Apple Pay, for example, asks users to verify each transaction with Face ID.
You’re fifth in line at Starbucks, and the person who just ordered is searching their pockets trying to find a $10 bill. Wouldn’t everyone—including the cashier—prefer if they just tapped their iPhone on the POS?
Say you’re window shopping and find a cool leather jacket, but you’ve forgotten your wallet at home. No worries—the jacket is yours, since you can tap to pay with your iPhone.
In this scenario, the retailer would lose their customer—or at least the sale—if they didn’t accept tap to pay. As Kondrat says, “From a discovery and conversion standpoint, tap to pay is a pretty critical tool for retailers in today’s day and age.”
4. Attracting youth
More young people are using tap to pay. Studies show that 65% of millennials and 57% of Gen Z used a digital wallet in 2021, compared to just 59% and 50%, respectively, in 2020.
Our younger audience rarely carries cash or credit cards. They prefer to use their mobile phones to pay. And if you’re not set up with tap to pay, you’re straight up losing money.
Range Leather is a direct-to-consumer brand that runs a physical store in Laramie, Wyoming. Around half of its daily transactions, which often come from tech-savvy college students, utilize tap to pay. These customers expect Range Leather to be in sync with modern payment methods.
💡 PRO TIP: Want to see how effectively you’re attracting and retaining customers over time? View the First-time vs. returning customer sales report in Shopify admin to see how many orders come from new or returning customers, the total value of those sales, and more.
Tap to pay methods
Although contactless card payments are the most common, people have started using alternative tap to pay methods, like mobile payment.
As technology evolves, more contactless payment methods will emerge. For now, we have three options:
- Debit/credit cards
- Mobile apps
1. Debit/credit cards
As noted, NFC-enabled debit and credit cards enable customers to check out at your store by tapping or hovering their card over the payment terminal.
The same four-line radio wave symbol that signifies POS systems that accept tap to pay will appear on the front or back of NFC-enabled debit and credit cards.
Here’s how a customer would use a contactless card to make a payment:
- Check for the contactless symbol on both the card and the checkout terminal.
- When the terminal prompts the customer to pay, they can bring their card within one to two inches of the contactless symbol on the terminal.
- An NFC-enabled POS terminal, for example, will beep, flash a green light, or show a checkmark—then the payment is complete!
2. Mobile payments
Mobile tap to pay differs slightly from contactless card payments in that consumers can pay through an app rather than using a physical card. This is increasingly customers’ preferred way to pay, since they rarely leave the house without their phones.
When customers tap or hover their NFC-enabled phone over a checkout terminal, the terminal will activate the mobile payment. This app houses the customer’s debit/credit card details.
It will then pass on the details as encrypted data to the payment terminal for processing. The devices then exchange encrypted data to complete the transaction.
Here’s how consumers can use a mobile app to make a payment:
- Confirm that their mobile device supports tap to pay.
- Enable tap to pay on the mobile device.
- Enter bank and card information.
- Once the terminal prompts the customer to pay, they can wave or hold their phone one to two inches from the contactless symbol.
- The NFC-enabled POS terminal will indicate when the payment is complete with a light, checkmark, or sound.
There are many popular mobile payment methods, including Apple Pay (for iPhone), Google Pay, and Samsung Pay.
You might think folks only use their smartwatches to track their heart rates and sleep cycles, but the global wearables payment market is on track to be worth $80.39 billion by 2028.
Tap to pay wearables can take payment convenience to the next level—consumers don’t need to take out their card or smartphone to make a payment. These come in various shapes and forms—bracelets, rings, fobs, and smartwatches integrated with NFC technology.
Here’s how consumers can use a wearable to pay:
- Confirm that their wearable is NFC-enabled and can support tap to pay.
- Enable tap to pay.
- Enter your bank and card information.
- Confirm that the terminal supports tap to pay.
- Once the terminal prompts the customer to pay, they can bring their wearable within one to two inches of the contactless symbol on the terminal.
- The customer will know the payment is complete when they see a light or checkmark, or hear a beep.
The most popular wearable devices are smartwatches like Apple Watch, Samsung Gear S3, or Fitbit.
How to accept tap to pay at your retail store
Adopting the latest technology will help your retail store stand out from the competition. Here’s how you can accept tap to pay payment methods and make more sales.
1. Chip readers
Commonly known as the card reader, a chip reader is basically a checkout terminal that accepts tap, chip, and swipe payments seamlessly in connection with your POS system.
Shopify’s Tap & Chip Card Reader is the top chip reader for any retailer adopting tap to pay or replacing obsolete hardware.
2. iPhone tap to pay
Tap to Pay on iPhone is a capability that lets you securely accept contactless payments, like physical debit and credit cards or mobile wallets like Apple Pay, directly from any iPhone with the Shopify POS app installed.
With Tap to Pay on iPhone, you can start selling in person without purchasing hardware, paying signup fees, or signing any long-term contracts. This makes it more accessible than ever to take your products on the road and sell at farmers markets or craft fairs and more—with just an iPhone and the Shopify POS app.
💡 PRO TIP: Tap to Pay on iPhonefor Shopify POS is the fastest way to start selling your products at events, farmers markets, or wherever your customers are. Download the Shopify POS app on your iPhoneto accept contactless payments without having to buy hardware or a card reader.
Start accepting tap to pay at your store
Now that you know tap to pay is a fast, convenient, and extremely secure payment method that is both tailored to the ascendant millennial and Gen Z sensibility, and accessible to all, it’s time to get started.
Accept payments anywhere with Tap to Pay on iPhone for Shopify POS
Shopify POS gives you the flexibility to accept any payment type in your store or on the go using just your iPhone or a card reader. Whether you’re a weekend warrior or have a permanent store location, Shopify POS has what you need to take payments and make sales wherever your customers are.