Founder Stories
These are the stories of the brave and the bold, the planners and the risk-takers, the dreamers and the doers. In conversations with the diverse Shopify founder community, we uncover the secret ingredients of success. Be inspired to take action by those who have paved the way before you.
Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube
She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair
How Shop Pay Installments Drove 10x More Installments Revenue for Pillow Cube
How Ondo's Customers Using Shop Pay Installments Are Spending 2x More Than Regular Customers
Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom
Your Friendly Neighborhood Pen Shop: How Phidon Pens and Shopify Capital Took a Local Favorite to the Next Level
Wildleaf Aims to Revolutionize the Philippines Beauty Industry With High Quality Skincare Products
They Quit Their Corporate Jobs to Conquer Online Grocery in the Philippines
Their Shopify Store is Helping Fuel the Filipino Fresh Juice Market
How Frostbeard Studio’s creative duo avoided the “burnout” of shipping orders themselves
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
Women Entrepreneurs We Love
Empowering Phenomenal Women Everywhere, One Shirt at a Time
The Formula for Building a Cult-Favorite Skincare Line
Pajamas With Purpose: This Fashion Brand Creates Opportunities for Those With Disabilities
Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday
Profit with a Purpose: Meet 9 Socially Responsible Founders Creating Change Through Business
Out of Stock: This Founder Is Selling Spirituality and Everyone’s Buying
Outraged: T-Shirts and the 100-Year Fight for Women’s Equality
Drinking in the Haus: How Funding Helped This Booze Brand Grow 500% During the Pandemic
Overdraft: How One Founder Built a Braiding Business—From Her Living Room
Pizza in the Post: How Pizza Pilgrims Moved Their Restaurant Online
50 Exceptional Shopify Stores to Inspire Entrepreneurs
Comfortable Being You: How RUBIES Form-Fitting Wear is Supporting Transgender Youths
The Big Plans of One Small Business Owner—and the Diagnosis that Won’t Stop Her
The Founder’s Zodiac: Find a Compatible Business Partner, Based on Your Sign
Partners: From Van Life to Cacao and Coffee Roasters
Starting a Retirement Business: How This Former Teacher Became an Alpaca Rancher
Shop Small: 50 Sustainable Products for Earth Day—and Every Day
This 84-Year-Old Grandmother Serves Comfort and Community Through Livestreamed Cooking Classes
The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic
Meet 6 Independent Businesses Responding to Crisis with Compassion
Partners: From High School Sweethearts to Serial Entrepreneurs
The Founder’s Zodiac: Passion and the Pursuit of Independence
Partners: Their Love Migrated from the Dance Floor to a Fair-Trade Foods Business
Getting Funded: How Gender Bias Affects Women Founders
Partners: They’re Running the Modern Day Mom and Pop Shop
Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap
Introducing: Partners—in Business and Bed
The Grown-up Wisdom of 5 Young Entrepreneurs
Overcoming Adversity: 5 Founders on Surviving Their Greatest Defeats
Shop Shopify: 68 Holiday Gift Ideas for Everyone on Your List
The Future Needs More Black Businesses
The Fulfillment Stress That Comes with Unprecedented Press (And How Baloo Living Solved It)
Community and Competition: Inside the Mind of a 19-Year-Old Founder
Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder
If You Build It They Will Come—But It Might Not Be Who You Expected
Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder
