
Founder Stories
These are the stories of the brave and the bold, the planners and the risk-takers, the dreamers and the doers. In conversations with the diverse Shopify founder community, we uncover the secret ingredients of success. Be inspired to take action by those who have paved the way before you.


Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube

She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair

How Shop Pay Installments Drove 10x More Installments Revenue for Pillow Cube

How Ondo's Customers Using Shop Pay Installments Are Spending 2x More Than Regular Customers

Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom

Your Friendly Neighborhood Pen Shop: How Phidon Pens and Shopify Capital Took a Local Favorite to the Next Level

Wildleaf Aims to Revolutionize the Philippines Beauty Industry With High Quality Skincare Products

They Quit Their Corporate Jobs to Conquer Online Grocery in the Philippines

Their Shopify Store is Helping Fuel the Filipino Fresh Juice Market

How Frostbeard Studio’s creative duo avoided the “burnout” of shipping orders themselves

Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur

Women Entrepreneurs We Love

Empowering Phenomenal Women Everywhere, One Shirt at a Time

The Formula for Building a Cult-Favorite Skincare Line

Pajamas With Purpose: This Fashion Brand Creates Opportunities for Those With Disabilities

Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

Profit with a Purpose: Meet 9 Socially Responsible Founders Creating Change Through Business

Out of Stock: This Founder Is Selling Spirituality and Everyone’s Buying

Outraged: T-Shirts and the 100-Year Fight for Women’s Equality

Drinking in the Haus: How Funding Helped This Booze Brand Grow 500% During the Pandemic

Overdraft: How One Founder Built a Braiding Business—From Her Living Room

Pizza in the Post: How Pizza Pilgrims Moved Their Restaurant Online

50 Exceptional Shopify Stores to Inspire Entrepreneurs

Comfortable Being You: How RUBIES Form-Fitting Wear is Supporting Transgender Youths

The Big Plans of One Small Business Owner—and the Diagnosis that Won’t Stop Her

The Founder’s Zodiac: Find a Compatible Business Partner, Based on Your Sign

Partners: From Van Life to Cacao and Coffee Roasters

Starting a Retirement Business: How This Former Teacher Became an Alpaca Rancher

Shop Small: 50 Sustainable Products for Earth Day—and Every Day

This 84-Year-Old Grandmother Serves Comfort and Community Through Livestreamed Cooking Classes

The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic

Meet 6 Independent Businesses Responding to Crisis with Compassion

Partners: From High School Sweethearts to Serial Entrepreneurs

The Founder’s Zodiac: Passion and the Pursuit of Independence

Partners: Their Love Migrated from the Dance Floor to a Fair-Trade Foods Business

Getting Funded: How Gender Bias Affects Women Founders

Partners: They’re Running the Modern Day Mom and Pop Shop

Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap

Introducing: Partners—in Business and Bed

The Grown-up Wisdom of 5 Young Entrepreneurs

Overcoming Adversity: 5 Founders on Surviving Their Greatest Defeats

Shop Shopify: 68 Holiday Gift Ideas for Everyone on Your List

The Future Needs More Black Businesses

The Fulfillment Stress That Comes with Unprecedented Press (And How Baloo Living Solved It)

Community and Competition: Inside the Mind of a 19-Year-Old Founder

Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder

If You Build It They Will Come—But It Might Not Be Who You Expected

Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder
