Why sell purses / handbags online?

The purse and handbag market has been steadily growing over the last several years and is estimated to continue growing into the next decade. In 2020, the market size value was estimated at 51.89 billion, and is expected to grow at 5.4% between 2019 to 2025. With the market expanding through independent and leading designers alike, the time to start selling purses and handbags online is now. It might seem a bit nerve-wracking to jump into an industry with so many established companies, but the size and diversity of the market leaves a lot of room for smaller brands to corner specific niches and aesthetics. The handbag industry also has a ton of room for expansion, from luxury purses to designer backpacks, there’s a lot of possibilities for crafting unique products for your brand.

How to make purses / handbags to sell

There are many different types of products on the market, from high-end purses to more casual handbags. If you’re developing your own from scratch, you’ll want to consider the identity you want your products to take, and find a niche that resonates with you the most. This will help you keep your enthusiasm for selling handbags or purses while building out your business and eventually marketing your brand.

If you’re in the early stages of exploring product design, think about the main function behind your product. If a purse is designed for a cosmopolitan fashionista, you may want to dip into the more high-end, luxurious side of the market. If you’re more of the sporty type, then maybe less expensive, more casual and practical bags might be up your alley. The types of products you choose to sell are very important in guiding how you find your audience and develop your product, so make sure to have a clear idea in mind when you start the designing process.

You’ll also want to keep your options open when selling handbags and purses so you can think about expanding into other territory when the business picks up. Where you choose to take your business is up to you, but it’s best to take it in a direction that will feel more natural for the following you’ve built. For example, if you decide to sell high-end purses to an older audience, it would make sense to consider moving into selling fashion accessories down the road. If your products are more on the sporty side, maybe activewear might compliment your products. You want to craft a brand identity that both works for the products you’re selling now and can work for products you choose to sell later on.

How to start a handbag business from home

Starting your dream business isn’t always a breeze, but with a little guidance from entrepreneurs, you’ll be able to kick-start your own business and start selling purses online.

Start your own business from home by taking these 3 first steps:

  1. Find what makes your product unique. You’ll want to explore the unique selling proposition (USP) for your products to help you build out your unique brand and see what makes your product stand out from others. Understanding your USP will help you learn more about the audience you’re selling to and help you find ways to market your products.
  2. Establish your materials. Purses come in various different shapes, sizes, and materials. Gather all the details required to build your initial prototypes to begin exploring pricing options for your purses. Keep in mind that the materials you choose impact your USP. Once you’ve decided on your materials, create samples of each final prototype to compare and test.
  3. Collect your expenses to determine a price point. You’ll want to determine the cost and labor required to make each one of your products. This will help you analyze similar products within the market and help you decide on a reasonable pricing structure for each purse. Understanding costs and labor will also help you determine how many purses to make on a regular basis.

How to sell purses / handbags online

In order to start selling purses online, you’ll want to make sure your brand is established and ready for promotion. You will also want to begin exploring e-commerce platforms like Shopify where you can create your own online store.

Get your business ready to sell purses with the following five steps:

  1. Create a business name and logo for your website. Choose a business name and logo that represents your brand in the most unique way. Keep in mind that a good brand name is always easy to remember and speaks to the audience you’re trying to reach. If you need help creating a logo, check out Hatchful to build your own for free.
  2. Find a website theme that compliments your products. It’s important to choose a website theme that highlights the uniqueness of your products and lets you share your brand story. Explore free and paid Shopify themes to find the theme that’s right for your products.
  3. Source content for your website and social media channels. On brand imagery is essential for engaging new and existing audiences on your social media channels and for telling your brand story online. You can take pictures of your products yourself, hire a photographer, or use any of the photos in our downloadable starter kit above.
  4. A marketing plan. If you’re just getting started, chances are you’re looking to keep costs low and make social media your primary marketing source. Keep in mind that purse and handbag brands tend to do better on visual mediums, such as Instagram and Pinterest. Instagram also tends to skew to a younger audience, so this is likely the best platform if your target audience is younger. Pinterest’s user-base tends to skew closer to middle-aged, so if you’re selling high-end luxury purses, this might be the best channel to grow your following. You can also increase sales or sell pre-sale by allowing your followers to purchase your products directly from their social media account. Shoppable Instagram Galleries can give you the option to tag products in your images and have the tags link directly back to your online store. You can also allow customers to purchase directly through Pinterest if you’ve set up a Shopify store.

How to wholesale purses / handbags

If you want to explore selling high-end purses or handbags made by established brands, you can explore wholesale opportunities to buy products in bulk and at a discounted rate. For example, Handshake allows you to wholesale purses and handbags. This way you can corner a specific niche and/or find additional products that appeal to your audience. You can start adding more products to your online store to add variety and generate a profit without having to create more products yourself.

How to dropship purses / handbags

Dropshipping products tends to be a bit more expensive than purchasing via wholesale and shipping them out yourself. However, due to the fact that an item is only bought after it's been purchased, you're a lot less likely to have overstock and a lot more likely to turn a profit in the long run. Companies can provide purses and handbags to dropship, meaning that products are shipped directly from the manufacturer to your buyers when a product is purchased. This resource is a great option for entrepreneurs to explore as it removes the responsibility of designing custom purses/handbags, manufacturing them, and then shipping final products. With this system in place, you won’t need to worry about storing inventory or shipping items out of your home either. This frees up more time for you to focus on other areas of your business, such as marketing, instead of creating a product from scratch.


Can I sell purses/handbags on Shopify?

Creating an online store to sell purses and handbags has never been easier. Whether you’re an established business or are just getting started, Shopify’s 14-day free trial will guide you through every step of the way.

What do you need to start a purse business?

There are many options to consider when starting a new purse business and taking it online. You’ll want to choose a business name that reflects your products and sets you apart from competitors in the market. Once you’ve established your brand, the next step is to create a business plan to help you stay on track of your goals, plan out your finances, explore options like wholesale or dropshipping, and formalize your business structure. Once your business is ready for action, you can start building your team and any resources required to launch and market your online store.

How do I start selling purses online?

Once you have your store set up, you can start selling right away. Simply sign up for a Shopify trial, select your website theme, and start loading the products of your choice.

How much should I sell my purses/handbags for?

Choosing a pricing structure for your purses doesn’t have to be complicated. You can start the process by looking at your competitors to get a sense of pricing standards within the market. Once you have decided on a price range, keep in mind that it’s very common to change or update a pricing structure over time. For additional support, follow these steps:
1. Explore your market to see what competitors sell their products for on average
2. Gather all costs associated with making and selling your products to calculate profit margins
3. Perform an analysis to determine how many purses you need to sell in order to generate a profit after expenses, short term and long term. Use this information to help you assess and/or reassess your pricing structure.
4. If you’re looking to test the market before investing, explore options through wholesale and dropshippers.

How much does it cost to start a purse/handbag business?

There are many variables to consider that determine the cost of starting a purse business. This may include who you’re targeting as customers, the industry, and the overall business model you’ve selected. When you start building your online store with Shopify, you have various pricing options to choose from once you’ve started your free trial:
1. Shopify Lite: $9.00 USD/month
2. Basic Shopify: $29.00 USD/month
3. Shopify: $79.00 USD/month
4. Advanced Shopify: $299.00 USD/month
5. Shopify Plus: starts at $2,000.00/month

Can you design your own purses?

With the help of print-on-demand services like Printful, you can design your own purses and handbags at a lower cost. Instead of producing your own products, they provide you the option to white-label products with your own designs. If you’re looking to save more time and money, explore options like dropshipping as a solution for quick distribution.

How do you promote purses and handbags?

With the help of free social media platforms, it can take little effort to market your business online. Social media platforms like Instagram or Tiktok make it easy to share brand news with your followers, and to find influencers who can promote your products. If you’re just getting started, think about what makes your business stand out from others competitors. Find ways to promote what makes your business unique and bring value to your viewers and the press. If you’re further along with your content marketing strategy, try starting a newsletter or blog to build up your website’s SEO and increase visibility.

Is selling purses and handbags profitable?

With a market that continues to grow, the purse and handbag market has proven to be profitable year over year. If you’re looking to sell purses but would prefer to test out the market first, explore selling wholesale handbags instead of making your own. This way, you can launch your online store with a variety of product to sell, and can focus your attention on other areas of the business.

Dropshipping tips

If you decide to dropship through AliExpress, here are a few tips to set yourself up for success.

Free shipping can be exceptionally slow on AliExpress, and the express options are often prohibitively expensive. Try to find sellers that offer epacket shipping; it's an affordable alternative that allows trackable and quick shipping from China to most developed countries including USA, Canada, and some of the United Kingdom.
AliExpress can sometimes seem overwhelming because there are so many products. If you don’t know where to start when it comes to product selection, sort your search results by “Most Ordered”. This will put the best sellers at the top of the list and give you a general idea of what’s selling and what’s popular. You can also use Oberlo to drop-ship products directly from suppliers.
To get a better idea of what the cases look like in real life, check out the Reviews tab for product listings and view “Reviews with Photos.” Be sure to read the reviews as well, to see what others are saying about the product. Also, you’ll want to check out the “Transactions” tab within the product listing on AliExpress. If you see several purchases from one person, it’s likely they’re dropshipping the item. This tells you it’s likely a good item to sell.
Even though you might be paying next to nothing on AliExpress, don't under-price your products. You’ll want to leave enough margin for marketing, so try to sell products for three or four times your cost.
Try bundling your items into themed sets, or offering complementary products. Check out what the competition is selling to get a better idea of what product categories might be particularly relevant to your audience.
Platforms like Facebook allow you to target very specific attributes or behaviours. For example, if you use Facebook ads to drive traffic to a cell phone store, you can target iPhone 6 users for iPhone 6 phone cases and target LG V10 phone users for LG V10 phone cases. These device-specific options can be found in the ‘Behaviour Targeting’ section of your Facebook ad manager. Hyper-targeting can be applied to a wide range of behaviors and demographics.

Start Your Own Purse Brand Today!

With the purse and handbag market steadily growing over the past couple of years - there’s never been a better time to start your own purse business. Download our royalty-free, high-resolution images and get started today!