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Top 25 Free Google Chrome Extensions for 2023

Illustration of a browser with the Chrome logo that says Best Google Chrome Extensions

Google Chrome is the most widely used browser in the world—by a mile.

Chances are, if you’re an entrepreneur or small business owner, you’re using the Chrome browser to work on your online business. But are you taking advantage of the best Google Chrome extensions to help you work smarter?

With over 180,000 Chrome extensions in the Google Chrome store, and most Chrome extensions free to install, you might miss many of the hidden gems that could make your life easier, not just as a person, but as a business owner.

After hours of scouring the Chrome store, sourcing recommendations from savvy entrepreneurs, and trying out dozens of Chrome extensions, we’ve put together this list of the top 25 underrated Chrome extensions for:

A screenshot of the Chrome browser highlighting what it looks like when you have over 15 Chrome extensions installed. Cluttered.

 

Tip: Avoid cluttering your Chrome browser with unnecessary Chrome extensions you’ll never use, or it becomes hard to find what you need.

Top 25 free Chrome Extensions for business owners

  1. Utm.io
  2. Keyword Surfer
  3. SEO Minion
  4. vidIQ Vision
  5. Buffer
  6. Lusha
  7. Calendly
  8. tl;dv
  9. Loom
  10. Streak CRM
  11. ScribeHow
  12. LastPass
  13. Bardeen
  14. Similarweb
  15. Wappalyzer
  16. Ad Library Helper
  17. Workona
  18. BlockSite
  19. Momentum
  20. Pocket
  21. Readme
  22. Liner
  23. Grammarly
  24. Wordtune
  25. Text Blaze

Chrome extensions for smarter marketing

1. Utm.io—Add UTM tracking to links in seconds

A screenshot of UTM.io showing how you can fill in the UTM parameters easily to create a link from the page you're currently on

Utm.io is a Chrome extension that lets you quickly add UTM parameters to the URL of the page you’re on, and then add it to a database of tracked links. Even better, it lets you create and apply templates to autofill parameters based on the context, such as a monthly newsletter. 

Consistently tracking your marketing campaigns with UTM parameters can be tedious, but is one of the more reliable ways to attribute sales to specific ads, campaigns, and traffic sources. 

Most entrepreneurs resort to a spreadsheet or Google Analytics to keep track of active parameters, UTM naming conventions, and URLs. UTM.io offers a faster, more consistent way to do this over time and as a team. 

Use it to:

  • Create UTM templates for specific scenarios
  • Add notes about the link, which you can view in UTM.io 
  • Shorten your tracked links directly within the UTM.io Chrome extension.

2. Keyword Surfer—Do keyword research directly in SERPs 

A screenshot of the keyword surfer chrome extension, showing the search results for "how to tie a tie", with search volumes and related keywords listed.

Keyword Surfer is a Chrome extension that shows search volumes and keyword suggestions right inside Google search results. 

If you can’t afford an SEO tool subscription at the moment, it’s a solid free keyword research alternative.

Keyword research is the cornerstone of every ecommerce SEO strategy. It can help you validate a product or content ideas, quantify market demand for specific answers, and pinpoint solutions for specific problems. 

Keyword Surfer makes those accessible to you in the place they matter most, with the ability to save search terms to a list and even generate an article outline to start writing search-optimized blog posts.

Use it to:

  • Get an estimate of monthly search volume next to your Google searches
  • Generate an article outline based on the search results page powered by AI
  • Add keywords to a clipboard to make it easy to copy and paste them over to a spreadsheet or blog post

3. SEO Minion—Audit your on-page SEO

A screenshot of the SEO Minion chrome extension, showing broken links, and an on page SEO checklist for the current webpage.

SEO Minion is another Chrome add-on to level up your SEO game. 

This one focuses on on-page SEO, letting you evaluate all the SEO meta tags on a given page, and check for broken links and redirects. It tells you what a page is missing, whether the page title is too long, and discovers webpage optimization opportunities.

Use it to:

  • Analyze the on-page SEO of your content 
  • See a search engine listing preview based on a specific location or keyword
  • Highlight all the links on the page and whether they are external/internal and follow/no follow

4. vidIQ Vision—Gather intel on any YouTube channel

A screenshot of the vidIQ Chrome extension displaying analytics for a YouTube video from the channel Hot Ones.

vidIQ Vision is a must-install add-on if your marketing strategy has anything to do with YouTube, whether growing your own YouTube channel or working with YouTube influencers or affiliates. 

The Chrome extension gives you detailed stats on the YouTube video and channel you’re watching, including how optimized it is for search, its engagement rate relative to the rest of YouTube, and how it’s being promoted on other platforms like Facebook and Reddit.

Use it to:

  • Evaluate potential YouTube influencers to collaborate with
  • See video views over time for any specific video
  • Run previously published videos through an optimization checklist to see what they’re missing

5. Buffer—Quickly create a queue of scheduled social media posts A screenshot of the Buffer Chrome extension automatically pulling in the link and images from a page once clicked

Buffer is a social media scheduling tool that lets you schedule social media posts across all the major channels while pulling in the URL and media for the page you’re currently on—eliminating the need to copy and paste the link over for each post.

A time-saving practice among many social media managers is to block off 30 minutes each week to schedule your posts into a queue for the next week or so. 

A social media scheduler with a Chrome extension Crowdfire lets you quickly build that queue of social media posts by pulling the link and assets for the page you’re currently on, and automatically scheduling it to go out at the best time.

Use it to:

  • Save time scheduling social media content across channels like Twitter, Pinterest, Facebook, Instagram, TikTok, LinkedIn, and more
  • Integrate your Shopify store, website, or blog to pull in your products and content
  • Manually pick the preferred time to post or automatically schedule it for when it’s likely to get traction

Chrome extensions for sharper networking and sales

6. Lusha—Get company and contact info before pitching a prospect

A screenshot of the Lusha Chrome extension showing a summary of company info and contacts for Shopify.

Lusha lets you see details about a company, including who works there and their contact info, while you’re browsing LinkedIn or their company website. 

While there are a few Chrome extensions that allow you to do this, Lush is versatile and easy to use, rendering a detailed profile of your prospect. 

Whether you use it to reach out to potential B2B buyers or to explore strategic partnerships, prospecting becomes a much smoother process when you can see and save a company’s background and contact info at a glance.

On the free plan, you get five free credits per month to unlock the contact details (email, phone number, etc.) for someone who works at the company in a specific role.

Use it to:

  • Figure out the best person to reach out to at a company and the right contact info to use
  • Build a list of potential B2B customers you can sell to
  • View details such as company size and specialties

7. Calendly—No more back-and-forth to find a time to meet

A screenshot of the Calendly Chrome extension, showing how easy it makes it to share the link for specific event types.

Calendly offers a Chrome extension that adds a Calendly button to your Gmail, LinkedIn messages, and other places where you’re likely to need to schedule a meeting.

With Calendly, there’s no more “I can do Wednesday, Thursday, or Friday, from 8 to 11 in the morning.”

You can avoid the back and forth of scheduling with your team or business partners by simply sending them a Calendly link to browse a list of available times.

You can customize your availability and working hours, add a question to gather info, and set rules like a limit on how many meetings per day others can book. 

Use it to:

  • Set better boundaries for your calendar and make space for deep work
  • Increase the chances of getting a call booked whenever you’re prospecting
  • Book sessions with your clients, adding questions to your Calendly form to intake more info from them 

 8. tl;dv—Record, transcribe, and skip that remote meeting

A screenshot of a Google Meet with tl;dv Chrome extension ready to record the call.tl;dv—or too long; didn’t view—is the Chrome extension that solves the problem of too many meetings and choosing between taking notes or paying attention. 

It works with both Zoom and Google Meet. All you do is hit Record and it’ll invite tl;dv to your call with a button you can press to mark key moments in the call to revisit. Afterward, the call recording is sent to everyone who was in the meeting (on the paid plan you can decide who gets it in their inbox), and a transcript is generated too.

Use it to:

  • Interview customers and create a library of videos and transcripts for valuable insights, case studies, and testimonials
  • Remember important stuff said during meetings 
  • Attend meetings on your behalf by sending it in your stead (just watch the recording later)

9. Loom—Send quick, professional videos

A screenshot of the Loom Chrome extension showing all the various settings it has to record short-form videos.

Loom is a free extension that allows you to capture, narrate, and instantly share video recordings of your screen. This isn’t the best program for free video editing, but it is jam-packed with incredibly useful features.

Record just your current tab or your entire screen. Choose whether you’d like to include a thumbnail video of your face on the webcam. Plus, you can share the videos instantly, and even choose whether the video needs a password to be seen.

The best part is that there’s no limit to how many recordings you can make.

Use it to:

  • Collaborate asynchronously with others by recording yourself and what’s on your screen to convey the information you would otherwise have to book a meeting for
  • Record simple welcome or thank you videos for your customers to add a personal touch
  • Create engaging educational videos to support your content marketing

10. Streak CRM—Turn Gmail into an outreach tool

A screenshot of the Streak CRM Chrome extension showing off its pipeline management templates.

Streak CRM turns your Gmail inbox into a CRM. With it, you add features like templates, automated sequences, and email open and click tracking to your regular emails.

What’s more, you can build and manage a pipeline for sales, PR, or investor outreach, with mail merge and templates to save you time.

Combine it with a Chrome extension like Lusha to uncover emails for key contacts. Now your regular inbox is a powerful sales tool.

Use it to:

  • Personalize mass emails with fields and values that you can fill in for each contact
  • Track email opens and clicks to inform your follow-up strategy
  • Keep track of what stage of the pipeline a contact is in 

Chrome extensions for smoother operations

11. ScribeHow—Create step-by-step documentation for any process in seconds

A screenshot of the ScribeHow Chrome extension showing the documentation it generated for a Zendesk workflow

ScribeHow offers an extension that lets you hit Record, perform a process as you normally would, and automatically create the necessary step-by-step guide and documentation.

Taking recurring processes off your plate is a natural part of growing your business. But you’ll be explaining the process every single time you hand it off to a new person unless you invest in the documentation that empowers self-learning.

Documenting a process may be work you do once to do less work in the long term, but ScribeHow makes it almost no work at all. And that makes handing off your tedious processes less of a tedious process itself.

Use it to:

  • Show your virtual assistant how to fulfill orders and process returns
  • Create help docs for your customers and provide self-serve support to reduce support tickets
  • Onboard new employees to use specific tools involved in their workflows

12. LastPass—Save and share passwords with more peace of mind

A screenshot of LastPass' password management Chrome extension

LastPass stores all of your passwords securely in your own “vault.'” To access this vault, you enter one extremely secure super password. Then, you can set LastPass to create new randomly generated passwords for all of your online accounts, which you can then log into using the Chrome extension. 

Instead of remembering which letter was capitalized and what special character was used for several unique passwords, many people just use the same password for everything—a huge security risk and one that makes password-sharing a liability.

LastPass solves that problem with a method that feels like using the same password for everything but isn’t while being simple, secure, and free, though you can add premium features for an annual fee.

Use it to:

  • Automatically enter your unique passwords whenever you log into anything online, syncing
  • Connect your mobile app to work on your smartphone too
  • Share individual login details securely with one other person on the free plan and multiple users on the premium plan

13. Bardeen—Automate workflows, scrape data, and cut down on clicks

A screenshot of the Bardeen Chrome extension showing some of the various browser-based automations you can create.

Bardeen is a browser-based workflow automation extension that lets you automate workflows conducted in your browser.

Automation done right can turn hours of work into seconds and keep parts of your business running in the background without you being involved.

It’s still in its early stages, with a growing list of integrations, but when you consider how much work gets done in the Chrome browser, it has the potential to save you a lot of time, especially with manual data entry tasks.

With Bardeen, you can build Autobooks that execute a specific series of steps on command, Playbooks that automatically execute a workflow based on an event or schedule, and Scrapers that can automatically pull the information you want from a website into a database of your own.

Use it to:

  • Build a list of prospective hires or freelancers from a LinkedIn or jobs board search
  • Turn many copy-paste workflows into click-here-to-add-there workflows
  • Create and open a new Google doc for every meeting you attend so you can take notes

Chrome extensions for deeper competitor analysis

14. Similarweb—Analyze another website’s traffic

A screenshot of Similarweb's Chrome extension on the Shopify website with a graph breaking down traffic sources.

Similarweb offers a Chrome extension that lets you analyze a competitor’s website and understand its marketing strategy through its traffic. 

Click the Chrome extension while on any website and it’ll pop open a snapshot report with traffic distribution by source and geography, estimated visits over time, and engagement metrics for the site.

Similarweb’s analytics are based on a combination of direct data from website owners and their partners, as well as public data sources. It’s an estimate but solid enough to base decisions on.

Use it to:

  • Prioritize marketing channels and tactics based on what’s working for businesses operating in a similar context
  • Compare the market share of ecommerce competitors by looking at their relative traffic and category rankings
  • Find gaps and opportunities based on what your competitors aren’t prioritizing (such as specific geographies they’re not focused on)

15. Wappalyzer—See what other businesses are built on

A screenshot showing Wappalyzer Chrome extension revealing the technology powering the site it's on, including Shopify and Google Analytics

Wappalyzer shows what technology is powering any website, from the tracking pixels it has installed to even the Shopify apps and payment gateways it has set up. It won’t show you everything, but it’s surprisingly accurate.

If you’re an online business owner, chances are you’re at least a little curious about the technologies other online businesses are built and run on—what website builder they’re using, which apps they have installed, what they’re using for email marketing. 

Wappalyzer lets you appease that curiosity with one click.

Use it to:

  • Analyze websites operating in a similar context and at a similar scale to figure out what tools you might invest in for a specific need
  • Look up Shopify apps used by other Shopify stores
  • Understand a website’s marketing strategy through the tools it uses (why would it have a referral marketing or SMS tool set up if it wasn’t investing in those tactics?) 

16. Ad Library Helper—Search and save ads from Facebook Ad Library

A screenshot of Facebook ad library helper, displaying the ads for Petsmart

Facebook Ad Library Helper lets you quickly search active ads by page name or keyword while you browse Facebook, and save them to a collection.

The ad transparency you get from the Facebook Ad Library can be a valuable source of competitive intelligence and inspiration, though it can also be cumbersome to navigate. You can use it to get a fair amount of insights into another company’s advertising.

Just be sure to turn off your ad blocker. 

Use it to:

  • Spy on your competition
  • Save examples of ad creative you can use as references when directing your designer
  • Quickly open the ad or page in the Facebook Ad Library to dig in further 
<h2="time">Chrome extensions for better time management

17. Workona

A screenshot of the Workona Chrome extension showing a workspace with various resources and tabs pinned for this very article

Workona is for all those people with 27 tabs open at any given time (e.g., me).

While there are plenty of Chrome extensions that let you group your tabs into a single tab (and Chrome also natively allows you to create tab groups), none do it as elegantly as Workona.

Workona is perfect for “context switching” on Chrome—where you go from working on one project, or even business, to another. You can create workspaces with high-priority links, a to-do list, and, of course, a dozen tabs you want to be able to return to in a snap. 

Even better, it integrates with many other tools like Notion, Airtable, and Google Drive with a universal search that lets you sift through everything you’ve associated with that workspace. 

Use it for:

  • Organizing multiple large or ongoing projects where you need to be able to switch gears quickly
  • Keeping key documents and resources relevant to that workspace or project
  • Saving your current browser state and all its tabs to revisit later

18. BlockSite—Force yourself to focus by eliminating distracting sites

A screenshot of the Block Site Chrome extension with a countdown time for the focus session

BlockSite is a Chrome extension that helped me finish writing this.

If you need to stay on task but constantly end up elsewhere (Reddit, Twitter, YouTube, Facebook—pick your poison), you can rely on willpower or you can rely on this Chrome add-on to stop you before you start.

On the free plan, Block Site lets you add three distracting websites to your block list and set a timer for your work session, which should be enough to improve your focus.

Use it to:

  • Apply the Pomodoro technique with the ability to set the focus time, break time, and number of cycles for each session
  • Get into the flow state necessary for deep work for tasks like writing and planning
  • Resist the urge to check how your last post on Instagram is doing (the comments can wait until you’re done)

19. Momentum—Recall your goal for the day every time you open a new tab

A screenshot of the Momentum new tab Chrome extension with the current time displayed and main goal for the day as "Finish best chrome extensions article"

Momentum is a Chrome extension that changes your new tab to a Momentum tag that reminds you of your main goal for the day, keeps you motivated, and makes it easy to manage your to-do list and important links.

The new tab page is the page you visit most in Chrome while browsing the web, making it valuable real estate for a reminder that you’re supposed to be productive.

The add-on is free, but the paid plan gives you access to features like a focus mode and timer.

Use it to:

  • Commit to a specific goal every morning by entering it into the task field (I have “Finish Top Chrome Extensions” article in mine right now)
  • Keep your eye on the prize by gently reminding yourself of your goal for the day every time you open a new tab
  • Keep shortcuts to all your most visited websites and tools, like your Shopify store or Google Analytics dashboard.

20. Pocket—Save it to read later so you can do what you need to do now

A screenshot of the Pocket Chrome extension adding a Shopify blog post about coming soon pages to read later

The Pocket Chrome extension lets you right-click on articles you encounter to add them to the Pocket app to read later in an app designed for an enjoyable reading experience.

As an entrepreneur, you never stop learning. But sometimes a headline catches your eye when you don’t have the time to dig in and read. Maybe you bookmark it for later, but those bookmarks add up fast as they’re quickly forgotten. 

Pocket is great if you carve out time in your day for learning, maybe 30 minutes every morning while you’re eating breakfast or riding the bus. You pop open the Pocket app and can see all the articles you’ve accrued over time, which ones you’ve read or haven’t finished, with the ability to filter by tag.

Use it to:

  • Save an article to read or reference later without cluttering your bookmark bar
  • Right-click on a webpage to Add to Pocket
  • Listen to an article like a podcast by sending it to Pocket and using the voice-to-text feature

21. Readme—Turn text into audio so you can “read” while you work

A screenshot of the ReadMe Chrome extension translating text to voice and highlighting the current section on the page

Readme is an accessibility-focused Chrome extension you can use to read emails, articles, PDFs, and more to you while highlighting the current spot and automatically scrolling through the page.

It contains dozens of voices and languages for text-to-speech translation and allows you to adjust the font size or reading speed to suit your needs.

Use it to:

  • Multitask while going through a lengthy resource, keeping track of where the “voice” is currently on the page
  • Translate text into another more familiar language if you prefer to hear a translation instead of reading it
  • Edit your content or copy by having it read out loud to you so you can catch any mistakes or awkward phrasing you might miss when reading it in your head.

22. Liner—Skip the fluff and save the good stuff on the web

A screenshot of the Liner Chrome extension's new tab page, which shows pinned links, highlights, and curated articles.

Liner is built on the promise of helping people navigate a web saturated with low-quality information to find the most valuable content and nuggets of insight, as voted by its user base of nine million active members. 

It’s a Chrome extension that changes your Chrome browsing experience in a few different ways—calling out the best resources in Google search results, serving up a new tab experience of recommended content, and letting you highlight sections of what you read to save in your Liner library (and contribute to the community).

Did we mention it also works for highlighting the best parts of YouTube videos?

Use it to:

  • Enhance your self-education by collecting snippets from articles and videos to refer back to later
  • Save time sifting through less-than-useful resources by skipping ahead to the best of the best content
  • Get a curated feed of articles related to topics you’re interested in, right there on your new tab page

Chrome extensions for faster writing 

23. Grammarly—Spelling and grammar guardrails wherever you write

A screenshot of the Grammarly Chrome extension highlighting errors in this article in a Google Doc

Grammarly offers a free Chrome add-on that runs in most of the places you write, highlighting spelling mistakes, awkward phrasing, wordy sentences, and other areas you can improve your writing.

Grammarly offers peace of mind as you write, publish, and post, knowing it will catch that stray typo or incomplete sentence in your emails, Facebook comments, or tweets before you hit send. Just be mindful that it is an AI and it’s not always going to know best.

The Chrome extension is free, but Grammarly also has premium features available for a monthly fee, such as style guide rules and more advanced suggestions.

Use it to:

  • Copy edit your blogs posts
  • Proofread your emails
  • Become more confident in your written communication if English is your second language

24. Wordtune—Rewrite your writing to make it flow better

A screenshot of WordTune's Chrome extension rewriting a sentence in a Google Doc, showing multiple variations.

Wordtune is a Chrome extension that rewrites your sentences to flow better (whereas Grammarly mostly focuses on spelling and grammar). 

It’s more an AI writing assistant than a spellchecker. Sometimes you know what you want to say, but how you said it feels off. With Wordtune you can generate several variations of the same paragraph or even an entire article.

If you’re the type to overthink a simple email or feel shy about writing a post for social media, you can just write your thoughts on the page and let Wordtune take care of the rest. You can then choose between a casual or formal tone and whether you want Wordtune to make it more concise or expand on your input.

On the free plan, you get 10 rewrites per day, but if you need more you can upgrade to a paid plan to remove the limit. And if you’re interested in summarizing a long, dense read and pulling out the highlight, check out Wordtune Read.

Use it to:

  • Help you articulate those ideas that are on the tip of your tongue
  • Generate website copy ideas
  • Take hastily written content and polish it in seconds 

25. Text Blaze—Create your own shortcuts for text snippets and templates 

A screenshot of the Text Blaze Chrome extension showing some of the various calculators you can build into your templates and snippets.

Text Blaze isn’t your typical text expander.

One of the advantages of Chrome extensions is that they work across various web applications and tools as long as they’re open in the Chrome desktop browser. And that’s what makes Text Blaze so powerful. 

Just hit Shift+CMD+Space (on Mac) and you’ll be able to enter the shortcut for the snippet or template you want to insert.

Where the use cases get interesting is with the calculator and form features built into Text Blaze. It allows you to input specific variables (such as the name of a company or monthly revenue), working them into the final text, performing calculations as needed.

Some of its more powerful features, like conditional logic, are available only on the paid plan, but the free plan still saves you a lot of effort, especially if you find yourself sending the same messages again and again, performing manual calculations, or looking up the date.

Use it to:

  • Send quick status updates where the message is usually the same but the data has to be calculated manually, such as with marketing updates on Slack or an email to your supplier
  • Save time and personalize your cold emails by using a template as a skeleton for your message and inputting all the contextual information
  • Create customer support scripts that you or your reps can alter using a drop-down menu, where they can select between different phrases, topics or answers

Turn your browser into something more with these Google Chrome extensions

Chrome add-ons like the ones above can be incredible tools for today’s entrepreneurs, especially given how much they can do for free, from saving time to compensating for skills you thought you had to hire for.

Some of those tiny icons at the top of your browser can have such a big impact on your workday you won’t be able to imagine working without them.

Be intentional about the Chrome extensions you install and set up, and start doing more with less every time you pop up the Google Chrome browser to build upon your business.

Best Google Chrome extensions FAQ

Are Google Chrome extensions free?

All Google Chrome extensions are free to install. However, the specific software behind the Chrome extension may require a one-time or subscription fee. Since the Google Chrome Store doesn’t list pricing, check out the pricing page on the official website.

Can I trust Google Chrome extensions?

You can trust most Chrome extensions as long as you download them from the Chrome store. While there may be the occasional malicious program that makes it into the Chrome store, Google will often remove these as soon as they’re flagged. You should still review the permissions you grant each Chrome add-on, browse the reviews, and check the official website to do your due diligence. 

Does adding more extensions slow down Chrome?

Yes, adding too many Chrome extensions can slow down your browser, but how much depends on the extension. Some Chrome extensions may also hover over the webpage as you browse, which can quickly clutter your view if you have too many. 

Are there other Google Chrome extensions worth checking out?

There are over 180,000 extensions in the Chrome store for both personal and business needs. If you want to add any specific functionality to your browser, you can search for what you need in the Chrome extension store.