The US secondhand apparel market is anticipated to reach $78.8 billion by 2030. Capture a slice of that revenue for yourself: make money on Poshmark by selling unwanted items in your personal closet.
Poshmark is an online marketplace that operates under a consumer-to-consumer (C2C) model, where sellers offload new and secondhand garments to buyers.
Below, learn how to sell on Poshmark and get tips for turning your fashion items into extra money.
What is Poshmark?
Poshmark is a social commerce marketplace where you can buy and sell clothing, shoes, accessories, and home goods. Poshmark allows sellers to list both new and used items, though many sellers use Poshmark as a resale platform for secondhand and vintage items.
Poshmark organizes listings into several categories, including Women, Men, Kids, Home, Electronics, Pets, and Beauty and Wellness.
Think of Poshmark as a collection of trendy thrift stores, where sellers set their own prices. Unlike The RealReal, which limits listings to designer items, Poshmark offers a wide variety of brands, catering to all preferences and budgets. Poshmark users can find names like Alo, Kate Spade, Forever 21, Gucci, Old Navy, Free People, and Marc Jacobs.
Founded by Manish Chandra in 2011, Poshmark quickly grew in popularity as the resale market surged. By 2019, the company had doubled the revenues generated for sellers to $2 billion within a single year—a major milestone for the platform and its seven million sellers. 130 million active users currently make up the Poshmark community.
In 2022, Naver acquired Poshmark for $1.2 billion. In 2023, Poshmark decided to pull out of overseas markets in Australia, India, and the UK to focus on expanding sales in the US.
How much can you make on Poshmark?
Poshmark’s fee structure is commission-based. For sales of less than $15, Poshmark charges a flat commission of $2.95. For sales of $15 or more, Poshmark takes a 20% fee. Sellers keep the remaining 80%. There are no listing or account fees; sellers pay only when they sell an item.
| Sales price | Poshmark fee |
|---|---|
| Under $15 | $2.95 flat fee |
| $15+ | 20% of the sale price |
Poshmark does not publish typical earnings ranges for sellers.
According to CNBC, one reseller makes nearly $4,000 per month from the platform. Another, on their personal blog, claims lifetime earnings of $77,000.
For some, it’s a side hustle turned full-time enterprise. For teens looking for a business idea, it supports evolving clothing tastes and interests in fashion. Stay-at-home parents use it to supplement income as kids rapidly outgrow shoes, toys, and clothes.
A Reddit user who analyzed October 2025 data from website Poshwatch.io found that the majority (70%) of sellers who make money on Poshmark made less than $100 in sales that month and that 95% of sellers made less than $500 that month.
How to estimate profit per sale
Items $15 plus: Profit = (Sale price x .8) – (Price to acquire item)
Items less than $15: Profit = (Sale price + $2.95) – (Price to acquire item)
Here’s a hypothetical example for an item that sold for $40 on Poshmark and cost $15 to acquire:
($40 x .8) – $15 = $17 in profit
Factors that influence earnings include: tears, rips, stains, pilling, obvious use, broken or missing parts, whether the item is easy or difficult to find, whether the item is trending or in-style.
TIP: Before purchasing shipping materials, be eco-conscious and reuse shipping items obtained through your own online orders.
Elizabeth Christiansen, a “Posher” since 2019 and Posh Ambassador, says, “If I reuse branded shipping materials, I message the buyer with a description or photo of the package ready for shipment. That way, they know to look for it and it prevents any confusion when their purchase is delivered in a mailing bag from a known retailer.”
Poshmark also provides USPS supplies to sellers for free, if you need them.
Go to Seller Tools > Settings > Request USPS Supplies. Select the quantity and variety of box, padded envelope, poly bag, or paper cushion mailer. Confirm your shipping address and submit.
What to sell on Poshmark to make money
Resellbot, which aggregates public data from the marketplace, lists Women, Men, and then Kids as its top three categories. Within Women, the top five sub categories in order of revenue (last updated May 2026) include: Bags, Dresses, Shoes, Tops, and Pants & Jumpsuits.
Specific high-grossing subcategories include, in order of revenue: Women’s Shoulder Bags, Women’s Maxi Dresses, Women’s Midi Dresses, Women’s Cross Body Bags, and Women’s Mini Dresses.
Vendoo cites the top five best women's brands to sell on Poshmark (as of 2026) as Coach, Lululemon, Jeffree Star, Quince, and Target, especially their collabs with high-end designers. Other notable names include Alo Yoga, Halara, and Sezanne.
One way to become a reseller business and source inventory beyond your own closet is to purchase pallets of unwanted clothing (one seller cites Helpsy as their source). Or, make money from your hobbies by thrifting pieces to sell.
Another option is to purchase boutique clothing wholesale.
To ensure your listings comply with platform rules, refer to Poshmark’s list of prohibited items.
How to start selling on Poshmark
- Start a Poshmark account
- Select an item to sell
- Create a listing
- Add existing listings with cross-listing software
- Make the sale and ship your product
- Get paid
1. Start a Poshmark account
To create a Poshmark account, sign up with your email or through your Google or Facebook account. Poshmark will prompt you to create a username. As a seller, consider choosing a name that reflects the items you’ll list.
After completing these steps, you’ll reach the landing page. Click your profile picture in the top right corner, then select My Closet to view and manage your listings in your Poshmark closet. Personalize your profile by uploading your profile photo and header image, or adding a description in the My Info section.
2. Select an item to sell
Determine the items you’d like to list—perhaps a pair of shoes you no longer wear or home décor items like paintings or vases. Familiarize yourself with what Poshmark prohibits on its platform, such as perfumes, used undergarments, and furniture.
3. Create a listing
To list your item, select the Sell button at the bottom of the screen in the app or on the top right of the browser on the desktop site. The platform will then prompt you to upload photos and add a title, description, and price for the item.
Research prices to determine a fair listing price for your item. Search for the item within Poshmark (and on other resale apps) to assess the going rate. Factor in Poshmark seller fees when setting prices. Poshmark charges a flat $2.95 fee on sales under $15, and a 20% fee on sales of $15 or more.
After deciding on the listing price, click Next to share the listing with social media platforms like Pinterest and Facebook (if connected and toggled “on”) for greater visibility. Finally, select List to make it available in your Closet to your followers and potential buyers. Edit the listing anytime.
4. Add existing listings with cross-listing software
If you’d like to list the same items on multiple ecommerce platforms, cross-listing software can help you accomplish this to get your inventory in front of more potential buyers and make more sales.
Find a cross-listing platform, like ExportYourStore, that’s compatible with Poshmark and your other preferred ecommerce sites. Vendoo is an additional third-party option. Though the exact steps may differ by software, you’ll connect your ecommerce accounts to the platform to list items across Poshmark, Shopify, and other sites.
5. Make the sale and ship your product
Once your item sells, Poshmark will email you a prepaid and pre-addressed shipping label. The label, paid for by the buyer, covers packages weighing up to five pounds. If your package exceeds this limit, upgrade the label in the Poshmark app, and Poshmark will deduct the fee from your earnings.
You must use your own shipping parcel or USPS Ground Advantage boxes and mailers. Poshmark’s partnership with USPS no longer supports using Priority Mail, Priority Flat Rate, or Priority Regional Rate boxes and mailers. If you decide to use Priority Mail packaging anyway, USPS will charge a $5 fee.
For fragile items, use extra padding, bubble wrap, or old newspaper to keep them safe during transit. Attach the label to your package and drop it off at your nearest post office.
Poshmark has a seven-day shipping deadline for Poshmark Sellers, but the faster you ship your order, the better customer experience you provide. Once the post office scans the label, the package tracking data updates online.
6. Get paid
To collect your earnings from a sale, connect your bank to the platform for direct deposit. Once you request the transfer, your deposit will reach your bank account in two to three business days.
If you don’t want to set up direct deposit, request a check, which should arrive via USPS within two weeks.
10 tips for selling on Poshmark
- Put your best photo forward
- Add keywords to the listing title
- Write a detailed description
- Choose stylish packaging
- Throw in something extra
- Relist stale inventory
- Send offers to likers
- Sell items at Posh parties
- Respond quickly
- Interact with the Poshmark community
Top sellers on Poshmark have refined their strategy to give their listings the best chance to sell. Try these helpful tips to support your sales.
1. Put your best photo forward
Poshmark shoppers see hundreds of images; high-quality photos are more likely to get noticed.
As of March 2026, Poshmark displays images in portrait format with a 3:4 ratio. This is a departure from the platform’s original square 1:1 format. The update aimed to make posting faster and easier for sellers, and testing showed better results.
- Optimize your listing cover photo. Ensure the picture is clear, has great lighting (natural light is preferred for color accuracy), and captures the item at a flattering angle.
- Capture all angles. Include photos of the front, the back, and modeled on a person or a mannequin if possible. If you’re listing a handbag, include images of the interior, any hardware, and pockets to give shoppers a good idea of what they’re purchasing.
- Center the item in the frame. Poshmark recommends filling the image with the item, centering it horizontally and vertically, while leaving space around the edges of the image.
- Use clean, minimal backgrounds. Simple backgrounds keep the item as the central focus of the listing photo.
- Highlight key details. Brand, size, and color should be immediately visible in the cover shot to capture attention.
- Play with format. Some items may photograph better on a hanger, model, or mannequin. Others benefit from a flatlay presentation.
2. Add keywords to the listing title
Like a search engine, Poshmark organizes listings by keyword. This means your listing has a better chance of appearing in search results if it includes common search terms.
For example, if you’re selling a dress from a well-known and sought-after brand, include it in the title. Rather than publishing a listing for a generic “wrap dress,” add the brand name: “Yumi Kim Floral Wrap Dress.”
Poshmark uses keyword-based search to make discovering items easier for buyers. Combining brand, size, style, and color improves discoverability compared to generic titles.
Each also listing allows up to three “Style Tags.” This is a way of using trending terms or other words buyers use to filter results. Examples include microaesthetics popularized on Instagram or TikTok, like “Blokecore,” “Quiet Luxury,” “Coastal Grandma,” or “Whimsigoth.” Others are more generic descriptors like “polka dot,” “summer,” or “cozy.”
3. Write a detailed description
Assume your buyer knows nothing about your product and list as many details as possible, including color, how long you’ve owned it, and how much it’s been used. Add key measurements (like bust and waist) for clothing items to improve buyer confidence and avoid comments asking for measurements later. This is especially important for vintage items or brands using non-US sizing.
If the original brand still sells your product, check its description for specs. If your item is new with tags (NWT) or new without tags (NWOT) use the acronyms in your title and description. Some buyers filter using these.
TIP: Poshmark offers a tool called Smart List AI to help optimize your descriptions and make listing more efficient. It appears as a toggle option when you snap your photo.
4. Choose stylish packaging
Add a personal touch, make your item more memorable, and increase your odds of a good review by going the extra step with your packaging and shipping supplies. If you’re building a brand, this might include shipping your items in a patterned or signature color poly mailer or boxes.
Pretty packaging is a nice touch, especially for high-end designer goods.
5. Throw in something extra
For a personalized experience, add a hand-written note thanking the buyer for their purchase.
This shows you care and take extra time with each order.
6. Relist stale inventory
Older listings may lose visibility over time. Relisting stale items can help refresh exposure. Audit your listings periodically and repost unsold items. If you have old or “dead stock,” take a look at similar listings. If yours is one of several of the same item, compare your listing to the others. Your price may be too high, or you might need to take new photos or tweak the item description. Keep in mind that results may vary.
7. Send offers to likers
Poshmark’s Offer to Likers feature allows sellers to provide discounts to shoppers who have already liked an item in their closet. These discounts must be at least 10% below the current list price and 10% lower than any offer you’ve made to likers within the past 90 days.
Sellers have the option to offer shipping incentives (discounted or free shipping) to encourage purchases from users who have already engaged with the listing.
This feature is one way sellers can persuade buyers already interested in an item to purchase it or be more competitive when buyers consider similar items.
8. Sell items at Posh Parties
Make more sales by attending Posh Parties—live events where members can virtually shop and interact with sellers in real time. Poshmark holds four parties each day with different themes.
The first party group occurs at 9 a.m. PT for brand-focused parties. These parties feature community favorites like Patagonia and Lululemon. The other parties focus on department, style type, and product categories. Listing qualifying items at a party ups the chances of users seeing and purchasing items, increasing your potential to make money on Poshmark.
9. Respond quickly
If a potential buyer has a question, answer quickly to increase your odds of making a sale. Taking too long risks the buyer reaching out to someone else selling a similar item.
10. Interact with the Poshmark community
Poshmark encourages connections among members. As you grow your business, you’ll attract buyers who will follow your account. Foster a strong relationship by following your fellow Poshers and sharing listings they might be interested in based on their previous likes or purchases.
According to Closo, top Poshmark sellers share all of the listings in their closet two to four times per day. Regularly sharing your own listings impacts their rankings in search.
TIP: Use the bulk sharing tools available under Seller Tools > Bulk Actions > Bulk Share to Followers, then select your items by ticking the box in the corner for each one. If there’s an active party, there will be an option to share to the [party name]. In this case, select the items that match the party theme and submit.
Grow beyond Poshmark
“There's really been an awareness of people buying secondhand and buying sustainably,” said Steven Tristan Young, Poshmark’s former chief marketing officer, in a 2024 interview.
As the secondhand clothing industry continues to grow, consider whether your business is ready to expand beyond multivendor ecommerce marketplaces like Poshmark.
For Louise Verity, owner of Bookishly, expansion felt like a necessary step to ensure consistent success from the business.
“I can't rely on other people's marketing completely,” Louise says. “I've now got staff and responsibilities and this is part of my household income. It didn't feel right to be completely reliant on somebody else's website.”
While marketplace selling provides a built-in audience, running an independent store develops individual customer relationships. Shopify is a natural next step, as it provides the option to sync inventory across platforms.
How to make money on Poshmark FAQ
How much can you make on Poshmark?
Poshmark does not publish typical earnings ranges for sellers. A Reddit user who analyzed October 2025 data from website Poshwatch.io found that the majority (70%) of sellers make less than $100 in sales that month and that 95% of sellers made less than $500 that month.
Is Poshmark worth it for sellers?
Poshmark is a great option for making money online from home for those casually selling or sellers treating Poshmark as a full-time job.
How much does it cost to sell on Poshmark?
Selling on Poshmark’s online marketplace costs a flat fee of $2.95 for sales of less than $15 and a 20% fee for sales of $15 or more.
How do you find items to sell on Poshmark?
To find items to sell, take a look around your home and select things you no longer need, use, or want. Some people find success thrifting and reselling items from secondhard stores, online listings, or estate sales. Note which items Poshmark bans, like perfumes, used undergarments, and furniture.
How does Poshmark shipping work?
Buyers pay a flat shipping fee of $6.49 for shipments less than five pounds. Sellers have the option to discount shipping or provide free shipping on an order. If the seller discounts shipping, they take on the amount they discounted.
