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  • Start free trial
  • Start
    • Start your business

      Build your brand

    • Create your website

      Online store editor

    • Customize your store

      Store themes

    • Find business apps

      Shopify app store

    • Own your site domain

      Domains & hosting

    • Explore free business tools

      Tools to run your business

    Sell
    • Sell your products

      Sell online or in person

    • Sell online

      Grow your business online

    • Sell across channels

      Reach millions of shoppers and boost sales

    • Sell in person

      Point of Sale (POS)

    • Sell globally

      International sales

    • Sell wholesale & direct

      Business-to-business (B2B)

    Market
    • Market your business

      Reach & retain customers

    • Market across social

      Social media integrations

    • Chat with customers

      Shopify Inbox

    • Nurture customers

      Shopify Email

    • Know your audience

      Gain customer insights

    Manage
    • Manage your business

      Track sales, orders & analytics

    • Measure your performance

      Analytics and Reporting

    • Manage your stock & orders

      Inventory & order management

    • Automate your business

      Shopify Flow

    • Shopify Developers

      Build with Shopify's powerful APIs

    • Plus

      A commerce solution for growing digital brands

    • All Products

      Explore all Shopify products & features

  • Pricing
  • Help and support
    • Help and support

      Get 24/7 support

    • How-to guides

      Read in-depth business guides

    • Business Courses

      Learn from proven experts

    • Shopify blog

      Business strategy tips

    Popular topics
    • What is Shopify?

      How our commerce platform works

    • Shopify Editions

      New, innovative Shopify products

    • Founder Stories

      Learn from successful merchants

    • Branding

      Build your brand from scratch

    • Marketing

      Build a marketing plan

    • Ecommerce SEO

      Improve your search ranking

    • Social media strategy

      Turn social into sales

    • Business growth

      Scale your business

    Essential tools
    • Business name generator

    • Logo maker

    • Stock photography

    • Business Plan Template

    • Link in bio tool

    • QR code generator

    • Changelog

      Your source for recent updates

    • Summer ’23 Edition

      The latest 100+ product updates

    • All Editions

      Archive of past Shopify Editions

    • Newsroom

      All company news and press releases

  • Log in
  • Start free trial
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Social Media Optimization

Read posts about Social Media Optimization on Ecommerce Marketing Blog. Ecommerce News, Online Store Tips & More by Shopify.

  • Social Media Optimization

What Instagram’s New Product Tagging Feature Means for Your Brand

  • by Lauren Strapagiel
  • 30 Mar 2022
Facebook ad targeting
  • Social Media Optimization

15 Facebook Ad Targeting Tips to Try in 2022

  • by Alexandra Sheehan
  • 22 Mar 2022
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  • Social Media Optimization

How to Sell on Facebook Marketplace and Facebook Shops in 2022

  • by Evan Ferguson
  • 18 Mar 2022
Facebook Ad Library
  • Social Media Optimization

Facebook Ad Library: Research Your Competition and Brainstorm Fresh Marketing Ideas

  • by Alexandra Sheehan
  • 16 Mar 2022
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Shopify Edition Summer '23: imagine my business
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