B2B and DTC, in one place
Grow and run your wholesale business on Shopify Plus with tools optimized for flexibility and customization, for all your buyers.
From wholesale to direct to consumer, the world’s leading brands trust Shopify Plus with all their business
B2B ecommerce with the full power of Shopify
Sell wholesale together with the rest of your business from one intuitive admin, no apps or coding required.
Designed for B2B buying
Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms.Learn about custom B2B buying
Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.Kelly HallinanEmerging Channels, Brooklinen Find out how Brooklinen scaled their wholesale business with B2B on Shopify
B2B on Shopify
Built-in features for everything wholesale
Represent multiple buyers and locations with unique payment terms and user permissions.
NEW Customer-specific product publishing
Offer a curated buying experience with product catalogs assigned to a specific buyer or location.
Personalized B2B store
Create a unique buying experience for each customer with Liquid support for store themes, email templates, and branding.
NEW Quantity rules
Create conditional rules for products and variants, including minimums and maximums, case packs, and increments.
Set customer-specific prices and assign them right to the company profile without the use of tags or apps.
Net payment terms
Automatically assign payment terms while tracking and collecting on orders as they become due in the admin.
NEW Company metafields
Optimize your order process by adding custom data fields to companies and locations.
NEW Easy reordering
Encourage recurring sales by making it easy for customers to reorder frequently.
NEW Flexibility getting paid
Streamline the order process with drafts, payment reminders, invoices, and due-on-fulfillment terms.
NEW Checkout to draft
Simplify workflows and quote proposals with the ability to review and approve orders in the admin.
NEW Vaulted credit cards
Speed up payment processes by letting customers securely store their card on file at checkout or in customer accounts.
NEW Customizable B2B logic
Build delivery and payment logic tailored to your customers right in the checkout using Shopify Functions.
Scale your operations with hands-off purchasing and order tracking for easy account management.
Reach wholesale customers around the world with localized storefronts, currencies, and tax exemptions.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps.
Fast to launch and integrate with your systems
Spend less time managing multiple platforms with Shopify’s flexible integrations, open APIs, and automated order processing.
All you need to know about B2B on Shopify
The best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Shopify Plus plan.