Shopify for Executives
CMO Commerce Toolkit
Chief Marketing Officer
Top challenges in 2025
Rising CAC
Conversions
New customer growth
The answer
Switch to the world’s best converting commerce platform
lower CAC
higher conversion
new customer growth
C-suite success
How Mejuri unifies commerce with Shopify: Exclusive interview with Chief Digital Officer Rohit Nathany
Named a Leader in 2024 Gartner® Magic Quadrant™ for Digital Commerce
Recognized as Leader in IDC MarketScape B2C Commerce 2024 Vendor Assessment
Level up the way you sell
Develop and deploy your audience profile
Build audiences based on existing customer demographics and seamlessly integrate with TikTok, Instagram, Facebook, and more.
Your channel performance in one view
Gain a unified view of channel performance to identify top performers and optimize your strategy.
Take your business global
Expand into international markets with localized, high-converting shopping experiences—all managed from one place.
Powerful native selling tools
Outperforms the competition
Harness the fastest site speed and the highest-converting checkout of any ecommerce platform on the market.
Boost conversions by up to 50%*
Get higher conversions with the power of Shop Pay, proven to outperform typical guest checkout by up to 50%.
Make commerce more personal
Increase average order value through simplified checkout and customizations such as personalized recommendations and loyalty offers.
Market at the speed of commerce
Create and launch impactful promotions with ease and shorten time to market of new campaigns and product releases.
Performance that speaks for itself
Handle the most demanding traffic
Count on a dependable 99.99% uptime on average, across Shopify worldwide, during the biggest sales and events.
Lower total cost of ownership**
Achieve up to 36% lower total cost of ownership compared to competitors—the industry’s most cost effective platform.
Powered by 4000+ R&D employees
Partner with a company that is backed by a dedicated team of 4,000+ R&D employees continuously innovating.
10K+ apps and 300+ partners
Access the world’s largest commerce ecosystem with over 10,000 apps and 300 partners.
Unify your marketing with the all-in-one commerce engine
Customer stories
Businesses making an impact with Shopify
Food and beverage
Ooni grew sales 400% with a surge in conversion rate
Apparel and accessories
How Hunter Boots increased orders by 1000% in 3 months
Apparel and accessories
How Gymshark replatformed to scale internationally
Dive deeper with the platform changing commerce
Compare
Ecommerce platform comparison
Shop campaigns
Kickstart a new acquisition
Growth strategies
How to Lower Customer Acquisition Costs
Keep customers wanting more with the platform built to sell
- *Based on a study completed in April 2023 in partnership with a Big Three global management consulting company.
- **According to research commissioned by Shopify and conducted November 2023 to February 2024 by a leading independent consulting firm to study TCO across major platforms in North America.