Shopify for Executives

CMO Commerce Toolkit

Tailored content to help Chief Marketing Officers evaluate Shopify as a commerce platform for their business.

Chief Marketing Officer

Top challenges in 2025

Rising CAC

Conversions

New customer growth

The answer

Switch to the world’s best converting commerce platform

50%lower CAC

Cut CAC by up to 50% with Shopify Audiences - an exclusive tool that helps identify and target high intent buyers.*

15%higher conversion

Shopify Checkout optimizes bottom-of-funnel conversion on average 15% better than other commerce platforms.*

24%new customer growth

Brands running Shop Campaigns drive up to 24% new customer growth and see a 2.2x increase in sales on average.*

C-suite success

How Mejuri unifies commerce with Shopify: Exclusive interview with Chief Digital Officer Rohit Nathany

Named a Leader in 2024 Gartner® Magic Quadrant™ for Digital Commerce

Recognized as Leader in IDC MarketScape B2C Commerce 2024 Vendor Assessment

Level up the way you sell

Develop and deploy your audience profile

Build audiences based on existing customer demographics and seamlessly integrate with TikTok, Instagram, Facebook, and more.

Your channel performance in one view

Gain a unified view of channel performance to identify top performers and optimize your strategy.

Take your business global

Expand into international markets with localized, high-converting shopping experiences—all managed from one place.

Powerful native selling tools

Outperforms the competition

Harness the fastest site speed and the highest-converting checkout of any ecommerce platform on the market.

Boost conversions by up to 50%*

Get higher conversions with the power of Shop Pay, proven to outperform typical guest checkout by up to 50%.

Make commerce more personal

Increase average order value through simplified checkout and customizations such as personalized recommendations and loyalty offers.

Market at the speed of commerce

Create and launch impactful promotions with ease and shorten time to market of new campaigns and product releases.

Performance that speaks for itself

Handle the most demanding traffic

Count on a dependable 99.99% uptime on average, across Shopify worldwide, during the biggest sales and events.

Lower total cost of ownership**

Achieve up to 36% lower total cost of ownership compared to competitors—the industry’s most cost effective platform.

Powered by 4000+ R&D employees

Partner with a company that is backed by a dedicated team of 4,000+ R&D employees continuously innovating.

10K+ apps and 300+ partners

Access the world’s largest commerce ecosystem with over 10,000 apps and 300 partners.

Unify your marketing with the all-in-one commerce engine

Find more customers, build profitable relationships, and make strategic decisions with unbiased data—all from one place.

Customer stories

Businesses making an impact with Shopify

Food and beverage

Ooni grew sales 400% with a surge in conversion rate

Apparel and accessories

How Hunter Boots increased orders by 1000% in 3 months

Apparel and accessories

How Gymshark replatformed to scale internationally

Dive deeper with the platform changing commerce

Compare

Ecommerce platform comparison

Evaluate which platform delivers the best value, conversion, and speed.

Shop campaigns

Kickstart a new acquisition

Drive sustained growth on mobile customer acquisition channels.

Growth strategies

How to Lower Customer Acquisition Costs

Learn nine proven strategies to reduce customer acquisition costs (CAC) and improve profit metrics.

Keep customers wanting more with the platform built to sell

Speak with our team on how Shopify can help transform your business and learn about upcoming events for marketing leaders like you.
  • *Based on a study completed in April 2023 in partnership with a Big Three global management consulting company.
  • **According to research commissioned by Shopify and conducted November 2023 to February 2024 by a leading independent consulting firm to study TCO across major platforms in North America.