Whether you want to communicate with fellow hobbyists, start a side hustle, or create a content marketing strategy for your ecommerce business, blogging is a powerful tool for finding an audience online. Before you start a blog, it helps to generate a long list of blog post ideas that you can post consistently to build a readership.
Creating posts for a successful blog isn’t just about quantity; you need to choose the right blog post topics. Learn more about how you can generate a good blog idea, as well as popular types of blog topics to consider when brainstorming for your own blog.
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How to find new blog post ideas
There are many brainstorming techniques you can use to find new blog ideas, but here are a few specific methods for identifying blog post ideas and evaluating if they’re worth your time:
Focus on your audience
Determine the target audience of your blog. What are your target readers interested in and what problems are they looking to solve? For example, if you’re an ecommerce merchant selling cosmetics, you could write helpful tips for how to apply different skin care products.
Prioritize blog ideas that offer useful information or answer a pressing question for your readers. If you have an online store, website, or social media presence, you can look at which pages and posts your existing audience engages with the most to get a sense of the content they’d appreciate. You can also create a poll asking your followers which topics they’d be interested in reading about.
Read competitors’ blogs
Read blog content from other bloggers who have earned a readership. Are there recurring themes among their most popular posts? How do they tend to structure their blog posts? Which blogging niches have been covered to death and which could use more attention? Answer these questions as part of a competitive analysis in which you look at success stories from relevant bloggers in your industry. A simple Google search for “best blogs for [insert your niche]” is the easiest way to start your research.
Research trends
Use tools like Google Trends to explore popular topics and identify what your target audience is looking for on search engines. Use the tool to perform light keyword research, discover blog niches that are on the rise, and see which season or day of the week certain topics are most popular. You can analyze trending hashtags on platforms like Instagram and TikTok to generate blog post ideas as well.
Follow your interests
One of the biggest blogging mistakes you can make is quitting before your blog has a chance to grow. Posting consistently over a long period is the best way to earn the trust of your readers and build an audience—but it’s easier said than done.
To maintain that level of dedication, think about which topics and blog formats you’re most interested in exploring. Are you excited by the idea of having a personal and meaningful conversation with an expert in your field? Interviews might be the best format for you. Do you enjoy teaching people new things? Experiment with how-to articles. Write blog posts about subjects that intrigue you—even if they’re niche ideas. The best blog post ideas are the ones you know you’ll get done.
Ideas for your next blog
Great ideas can come from just about anywhere. Here are a few ideas that can get you going on your first blog post:
Business
Create a business blog with information for entrepreneurs starting their own companies. By providing useful information and actionable tips for how to start a business, you can tap into an audience of entrepreneurs and small business owners. Some examples of business blog ideas include:
- Write about the latest trends in automation, reviewing tools designed to save time with tasks like data entry, processing payroll, sending email sequences, and prioritizing leads.
- Generate blogging ideas around how to make money dropshipping by selling products that are supplied, stored, and shipped by a third-party vendor.
- Create a list post with bulleted ideas for handmade crafts that readers can make, market, and sell on Pinterest.
Fashion
If you run an apparel store online or have a knack for spotting fashion trends, consider focusing your blog posts on topics relevant to the growing fashion industry. You could create posts about a variety of fashion topics, including the following:
- Practical tips for how to mix and match different types of clothing products.
- Reviews comparing, contrasting, and rating different footwear brands.
- How to find and purchase fashion essentials on a budget.
Health and wellness
One study estimates that the global health and wellness industry market value will exceed $8 trillion by 2027. With an increasing interest in topics like exercise routines and mindfulness practices, this market provides another opportunity for health, wellness, and fitness blogs. When creating this kind of blog content, avoid making any unsubstantiated claims.
Here are a few blog ideas to consider on health and wellness topics:
- Write a list post with breathing exercises that readers can incorporate into their own life routines.
- Create workout posts with helpful tips for performing cardiovascular exercises.
- Post beauty blogs with recommendations and reviews for cosmetics products that use all-natural ingredients.
Music
Another area you can explore for new blog post ideas is music. You could start a blog that speaks to music hobbyists, professionals, and fans. Music-related blog posts can range anywhere from music celebrity news to practical tips for how to make money playing music. A few other blog post ideas around music can include the following:
- Share recommendations and reviews for albums you’ve listened to and have a strong opinion about.
- Create blog posts for songwriters about how to move past writer’s block.
- Write a blog post comparing different types of synthesizers for music producers to consider.
Finance
If you have expertise in the financial world, generate blogging ideas around financial blog topics like accounting, investing, and personal finance. Unless you’re qualified, you should avoid blog ideas that offer financial advice. But you can still provide useful information about financial subjects that are relevant to your readers. Here are a few financial blog post ideas:
- Analyze financial trends in different sectors over a set period.
- Post interviews with investors about how they accumulated wealth through different investment strategies.
- Create a blog post format that lets readers download worksheets and track their own finances.
Food
Food blogs can range from recipes and restaurant reviews to gardening blogs focused on herbs and vegetables. There are nearly endless food blog ideas and a large audience of blog readers looking for information related to topics like meal preparation and diet plans. A few blog post suggestions in the food category include:
- List cooking tips for vegan meals that are easy to make at home.
- Create a gardening blog series about how to plant and grow succulents at higher altitudes.
- Write personal essays about the foods you ate growing up, complete with recipes.
- Make video tutorials about making bread from scratch.
- Create a series about challenging yourself to eat a salad every day for a month, and include recipes in all the posts.
Marketing
Marketing is another blog topic to consider when brainstorming new blogging ideas. Ecommerce merchants and online influencers are two major sources of readership eager to read blog posts about outbound marketing tactics like paid advertisements as well as inbound marketing strategies like search engine optimization and social media marketing. Here are some blog topic ideas related to marketing:
- Write blog posts describing how to gain valuable insights into a company’s target audience through market research.
- Start blogging about video content ideas for ecommerce entrepreneurs selling products on TikTok.
- Compose a series about the best ways to attract website visitors and keep them on your ecommerce site.
Technology
From technology industry news to product reviews, technology is another popular blog niche to consider when coming up with blog post ideas. You could focus on blog ideas like cybersecurity tips, artificial intelligence news, app development, and other ideas relevant to tech users and professionals. With constant innovation in the tech market, there are always new opportunities for blog topics, including:
- Write a blog post that offers tips for how to use generative AI tools.
- Explore how entrepreneurs can set up effective IT solutions for their businesses.
- Share in-depth reviews of your favorite technology products.
Travel
Another popular topic to consider when searching for blog post ideas is travel. A travel blog can focus on information like personal travel stories, recommendations for places to visit, and interviews with locals in different areas. Here are a few travel blog ideas to consider:
- List the best hiking areas in a place you know well.
- Create packing guides for how to travel light.
- Post ideas for public places and private businesses where people can take their dogs.
- Write about your expectations for a trip to a new place so readers will click on your next blog post about how the trip went.
Blog ideas FAQ
Which topic is best for blogging?
Some of the most popular blog categories include food, lifestyle, parenting, personal finance, business, and travel. However, the best blog idea is one that you are passionate about and will work on consistently.
What type of blog is most profitable?
Some of the most profitable blog niches are also some of the most popular, including interior design blogs, food blogs, and fashion blogs. Whether it’s a lifestyle blog or one about a niche topic like fishing hooks, it’s possible to turn your passion into a profitable niche with the help of sponsored posts, display ads, and a dedicated readership.
How do you come up with a blog topic?
Your blogging journey should include researching your competitors, asking your audience to submit questions, identifying keyword trends, and generating topics based on what you’re most excited to create—especially if it’s a blog niche with little competition.
