Skip to Content
Shopify logo
  • By business model
    • B2C for enterprise
    • B2B for enterprise
    • Retail for enterprise
    By ways to build
    • Platform overview
    • Modular commerce
    • Shop Component
    By outcome
    • Growth solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Customer Stories
    • Everlane
      Shop Pay speeds up checkout and boosts conversions
    • Brooklinen
      Scales their wholesale business
    • ButcherBox
      Goes Headless
    • Arhaus
      Journey from a complex custom build to Shopify
    • Ruggable
      Customizes Headless ecommerce to scale with Shopify
    • Carrier
      Launches ecommerce sites 90% faster at 10% of the cost on Shopify
    • Dollar Shave Club
      Migrates from a homegrown platform and cuts tech spend by 40%
    • Lull
      25% Savings Story
    • Allbirds
      Omnichannel conversion soars
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Why trust us
    • Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B
    • 2024 Gartner Magic Quadrant for Digital Commerce
    • Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation
    What we care about
    • Shop Component Guide
    • Shopify TCO Calculator
    • Principals of a Modern Commerce OS
    • Mastering Global Trade: How Integrated Technology Drives Cross-Border Success
    How we support you
    • Premium Support
    • Help Documentation
    • Professional Services
    • Technology Partners
    • Partner Solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Latest Innovations
    • Editions - June 2024
    Tools & Integrations
    • Integrations
    • Hydrogen
    Support & Resources
    • Shopify Developers
    • Documentation
    • Help Center
    • Changelog
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Get in touch
  • Get in touch
Shopify logo
  • Blog
  • Enterprise ecommerce
  • Total cost of ownership (TCO)
  • Migrations
  • B2B Ecommerce
    • Headless commerce
    • Announcements
    • Unified Commerce
    • See All topics
Search
Type something you're looking for
Log in
Get in touch
AR

Author

Adam Rogers

Adam Rogers is a Senior Content Marketing Manager at Shopify with a BSc in Psychology from the University of London. He has over a decade of industry experience in North America and Europe helping brands grow through quality content. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on LinkedIn

Green price tag on a digital interface with connecting lines and nodes on a dark green background.
Business Management and Leadership
Ecommerce Pricing Strategies: A 2025 Comparison

Nov 20, 2024

How Business Innovation Takes Companies to the Next Level
Business Management and Leadership
How Business Innovation Takes Companies to the Next Level

Aug 20, 2024

Navigate the Art of Migrating Customers to Shopify
Migrations
Navigate the Art of Migrating Customers to Shopify

Aug 9, 2024

Website Benchmarking: How To Benchmark Your Website
Growth strategies
Website Benchmarking: How To Benchmark Your Website

Jul 22, 2024

How to Monitor Website Performance
Growth strategies
How to Monitor Website Performance

Jul 12, 2024

How To Improve Website Performance
Growth strategies
How To Improve Website Performance

Jul 12, 2024

How To Conduct an Enterprise SEO Audit
Growth strategies
How To Conduct an Enterprise SEO Audit

Jun 11, 2024

Time To Interactive Explained: How to Measure Your Site’s TTI
Growth strategies
Time To Interactive Explained: How to Measure Your Site’s TTI

Jun 11, 2024

How To Recover Your Traffic After a Web Migration
Migrations
How To Recover Your Traffic After a Web Migration

Jun 11, 2024

Global Expansion: Four Types of Global Expansion Strategies
Unified Commerce
Global Expansion: Four Types of Global Expansion Strategies

May 15, 2024

Illustration of a person watering a large pink flower, symbolizing growth, with arrows and icons on a bright green background.
Growth strategies
Effective Growth Strategy Examples in Modern Businesses

May 1, 2024

workflow automation
Automation
How Workflow Automation Can Streamline Your Business

Feb 24, 2023

How BackJoy Increased Sales 71% Migrating from Demandware to Shopify
Case studies
How BackJoy Increased Sales 71% Migrating from Demandware to Shopify

Feb 14, 2018

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

Get in touch
Shopify logo

Shopify

  • About
  • Careers
  • Investors
  • Press and Media
  • Partners
  • Affiliates
  • Legal
  • Service status

Support

  • Merchant Support
  • Shopify Help Center
  • Hire a Partner
  • Shopify Academy
  • Shopify Community

Developers

  • Shopify.dev
  • API Documentation
  • Dev Degree

Products

  • Shop
  • Shop Pay
  • Shopify Plus
  • Shopify Fulfillment Network
  • Linkpop
  • Shopify for Enterprise

Global Impact

  • Sustainability
  • Build Black
  • Research

Solutions

  • Online Store Builder
  • Website Builder
  • Ecommerce Website
  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • India
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English

Choose a region & language

  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • India
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English
  • Terms of service
  • Privacy policy
  • Sitemap
  • Privacy Choices